“we help you bring brand, sustainability, and creativity together to make doing good, good for business”.
Mission
The republic of everyone is an design studio of interdisciplinary designers and professionals that strive to reinforce sustainability, community and design that promotes and better world. The republic of everyone works together with a range of clients from large corporations to small non-governmental organisations, only providing work that will design for a better climate and sustainable resolutions in the contemporary world.
The republic of everyone works with a number of clients involved in the conservation of the globe including the non-governmental organisation; world wildlife fund (WWF), to governments, corporations such as MIRVAC, Accor, country road, Gore-Tex, the Australian Red Cross or Veolia. Whilst the studio works nationally within Australia with a variety of clients. The studio is also international, setting up office in Mexico and England.
Fight for the Reef: Campaign for World Wildlife Fund (WWF)
‘Fight for the Reef’, was two designed campaigns over two years created to draw attention to the issues of shipping and dredging in reef waters, bringing awareness to the affects of these human activities on the reefs. The campaign results in a petition submitted to UNESCO with over 500,000 signatures and messages of support. Through the development of concept, design and collateral, television advertisement and digital design to successfully promote a balance between development and the environment.
Design
• Video Campaign
• Collaborated with google maps underwater in creating App
• Press and Media
• Social Media
• Advertisements
• Web Design
Advertisement
See it, Save it, For the Great Barrier Reef
The great barrier reef, fast becoming an environmental issue of our time, put at risk from coal megaport, shipping, dredging and climate change. The campaign maintains pressure on the Australian government to preserve the iconic sight and list it as a world heritage site. Through the collaboration of the studio, WWF, the grumpy sailor, underwater earth and google, the team creates a dynamic, motivated, and positive advertisement. The campaign introduces design collateral, collaborated with google maps underwater app to give a digital reality experience to the user to completely understand the diversity of the reefs affected. Users become interactive, being able to select areas of the reef to protect and experience.
Collaboration with Google underwater created a digital experience with users to fully experience the reef. Design collateral being cardboard underwater goggles allows users to access the Reef app, log in, select an area of the reef to view, insert the smartphone into the goggles and escape on a certain digital journey. The interesting, novel and transitional use of package design transcends boundaries of interactivity and user experience. Whilst the sustainable use of print encourages users to embark on this experience. Through the app users may also draw the line on areas of the reef to maintain, by selecting the area and becoming owners of the space marked with a profile image. The users develop and community through this digital realm, motivated greater awareness of the impacted reef because of human activity, waste and climate change.
Nonetheless through the development of design collateral, systems and campaigns the organisations involved put the Australian government on probation from UNSECO, increasing urgency to maintain and protect the reef. A resounding win for the health of the reef.
Resources
The Republic of Everyone, 2014, ‘Fight for the Reef’, The Republic of Everyone, Viewed 21st August 2016, <http://republicofeveryone.com/work/vote-for-the-reef/>.
Fight for the Reef, 2014, ‘Fight for the Reef’, Facebook, Viewed 21st August 2016, <https://www.facebook.com/FightForTheReef/>.
Felicity Wishart, 2015, ‘Fight For the Reef’, Fight for the Reef Organisation, Viewed 21st August 2016, <https://fightforthereef.org.au/>.
The Republic of Everyone, 2016, ‘WWF See it Save it for the Great Barrier Reef’, Vimeo, Viewed 21st August 2016, <https://vimeo.com/157964289>.
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