Post 10: Changing the Face of Homelessness : Urban Directory for the Homeless

– Maria Yanovsky 2016


There were several key insights I gained from asking my peers to review my draft proposition. On a positive note, the collaborative process between both human actors (non homeless people and homeless people) facilitated the creation of “solidarity to each-other” as picked up by my Tutor, Simone, which is an important aspect of my concept. However, several students and even the tutor picked up on how complex the process is, which would over complicate the effectiveness of the overall message being communicated. There are a few things I need to work on to narrow down the complexity of my proposal.

Firstly, I proposed that participants would receive a bundle of stories that demonstrate a breadth of emotional stories sourced from homeless experiences. It was noted that this experience would dull the experience and make the interaction feel almost chore like which would not encourage people to contribute to the experience.

Secondly it was noted that receiving a blank space of paper (especially at the size I was proposing), is too daunting for anyone, even creative practitioners, which is another barrier to the success of the proposal. It was suggested that I set up more parameters. After re-evaluating the brief, I believe it is possible to create some sort of manual generative illustration system to facilitate simple creative practice. However this is a critical point as members of my audience may not perceive themselves as creative practitioners.

Thirdly, it was mentioned that getting my participants to send back the paste-up posters takes the experience out of their hands and that it might be more interesting and fun for them if they got to paste up their work in the streets themselves. This piece of feedback reminded me of the (failed) Kony project which also sent out Guerilla Campaign packs to interested (paying) participants.

This leaves me with a few interesting avenues I can go along. Taking into consideration my audience, I can move any written content into an online platform such as a website which the user may choose to visit. I feel as if this would round off the service design aspect  of my proposal.


Design Proposition

Community Collaboration – “It’s people helping people. Human being working with other human beings to build trust, to find the root problem of their and develop specialised individualised plans for that person. Its people respecting people, acknowledging that we are equals.”- J.Hunt, 2014

Project Title:  Changing the Face of Homelessness : Urban Directory

Emergent Practice: Hybrid of Generative Practice and Service Design

The Issue: Within contemporary society, homelessness is a “swept under the carpet” concept despite how common this problem is becoming. Extensive stigmas and negative perceptions are large inhibitors for creating positive change, as interactions between non homeless and homeless residents is often met with negativity, hostility and most in concern, invisibility. To a struggling, marginalised group who are already experiencing a plethora of issues, further marginalisation can entrap a sense of hopelessness and a decreased sense of self worth. This is one of the largest barriers to entrenched homelessness. which does not help to engender a sense of hope within homeless community.


To create a sense of hope, understanding and community collaboration through a service design based Guerrilla Street art project in the form of a mailable package where participants will receive a designed poster which they can colour and populate Sydney’s Urban landscape themselves supported with a campaign website. Colour, can go a long way in creating positive tone and emotions, through creating vibrancy and friendliness which are core themes at the heart of this project.

Generative Design/ Collaborative Component

Participants will be sent a Paste Up package, which will include 1 A2 Paste up sheet (design included) and a small booklet that will explain the collaboration, how to make wheat paste, and how to paste up participant creations. The branding will be strictly black and white typographic and vector illustrations, to allow all colour and any form of expression to be generated by the participant. The design of the poster content will be based off experimental drawing styles so that members of the homeless community do not feel exploited through clear expressions of recognizbale personalities, this also provides a prescriptive guideline for participants to interact with that removes the daunting nature of a blank sheet of paper. There is no set colour palette or colouring style, all of that will be left to the pleasure of the participant. The project aims to act upon the misconception that homeless means “living on the street” through the incursion of the posters into the urban setting. The ephemeral nature of Street Art will also assist in the generation of new content, as the posters decay, the campaign can be updated with more illustrations, more contributions more stories. Keeping the project relevant.

The Service

The entire campaign aims to tie in generative design practices for Guerrilla styled advertising of service related hashtags which will be pasted into Sydney Urban landscape. The project aims to directly bring a directory of useful hashtags to anyone within the extensive homeless community an array of useful hashtags in which they may seek further assistance on their own accord. These posters will also aim to capture the curiosity of any passers by so they may to, curiously research the project and the hash tags generating further understanding, empathy and down the line, a greater sense of hope from increased participation in the project and testimonials from members who have benefited from the campaign. To ensure that early participants gain some sort of understanding, the service will be tied in with a website which will provide stories sourced from interviews, blogs, forums and Talks which match the initial design. The website will also explain the campaign, provide testimonials, provide additional downloadables in the event printed packages are lost as well as provide a project aim.

This design response targets several patterns of behaviour, it targets viral trends where especially within the target audience, digital media is easily accessed and exploited through social media such as Facebook and Twitter, where hashtags run rampant as a promotional tool. It targets the current fad of adult, therapeutic colouring in books and it targets the search of social services for the homeless. The most important important behaviour this interaction considers is the need for privacy among both of the human actors, who may not always want to make their motives or issues known to everybody for judgement especially at face value.

For the non homeless actors, this contribution will aim to develop a greater understanding on the concept of homelessness as well as a sense of creative charity hopefully making the actor feel comfortable that they don’t have to make a financial or face to face contribution to help out a marginalised group within Sydney. For the homeless actors, this contribution will aim to create a sense of cheer and hope through the artistic expressions being pasted up in their “un-homely spaces”. The design proposal thus aims to give non direct assistance to homeless people. The use of bright vibrant images generated by non homeless is to provide “the catchy hook” so that attention is drawn to the supporting hashtag directory of social services that homeless people in Sydney can use.
For non homeless actors. there is no linear direction of touch points. A non homeless person can be informed of this service by simply walking in the street and seeing examples, or when they perusing online where initial examples can be used to promote the service. Facebook, Instagram and twitter are effective tools for quickly communicating the existence of any ephemeral material. Another key touchpoint is the website, which will feature the crux of the design project. It will contain stories, paste up instructions, and generative design instructions as well as a downloadable version of the printout that will be mailed. It will also feature details about the project to well inform any member of the human actors of the significance of this project. The final touchpoint, is the paste up kit that will be sent to participants. This will include a full scale, ready to use paste up, a booklet with generative design instructions, and paste up instructions (including how to make environmentally safe wheat paste) in a branded envelope.


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(Image Sequence, Design Proposal Mocks. Yanovsky,M. 2016)

Hunt, J.  Published on Oct 04, 2014, ‘How Can I bring Dignity to the Homeless?”, Viewed September 2016, <;.


post 10: design proposition


After explaining my design proposal a number of questions were raised on whether my idea was ethically suitable for what I was trying to achieve. My concept revolved around diminishing the idea of judgements, assumptions and stereotypes through the use of choosing an option that would inform the user whether or not the story was relating to a homeless person. Thus creating a realisation for the user that their initial thoughts are not what they seem. In doing this, the design of the proposal puts the user on the spot and judges them as well, not keeping in mind the homeless person being judged also. As this was not my aim, I took a different turn with my interaction.

One thing that was not made clear through my proposal was the interaction process to reach to a result. I was advised to take a further look into the interaction process of how the design would work and how it can be further designed to be a generative design.
After listening to my groups proposals I felt that my idea was lacking what I was originally trying to achieve. Even though are ideas may be different in regards to context the outcome of what we are all trying to achieve are similar.

To further push my concepts, my group suggested to continue to research into homelessness on digital platforms (Facebook, Twitter, Instagram, Reddit, online articles/stories) that can inspire me to push through my idea.

draft design proposal

I initially started researching how to prevent homelessness amongst. Gradually, my research led me to notice a strong trail of misconceptions and the harsh realities of homelessness. At this point it was a scary realisation that the world views homeless in such negative and hopeless way. My research took a turn in paths after we did the data scrapping. Through this research it further conveyed the misconceptions and little knowledge that the public had on homeless people. Finally I took an interest into how society relies of face value to determine if someone is homeless or not rather than having an open mind and look deeper into their situation.

project title.
Its not what it seems

practice type.
Generative Design

the issue.
In today’s society the youth of the public have become desensitised to social issues while keeping themselves at first thought. This has resulted in members of society to have misconceptions about homelessness and take it for face value. Factors such as appearances, assumptions, media, film, and first impressions play a major part into how society perceives the homeless community. The first thing that enters a persons mind upon passing a homeless person is the stereotypical thoughts that this person may have a drug and alcohol addiction or they haven’t showered or groomed themselves in a long time. But what people don’t know is that these people are humans just like everyone in the world. Some of which are educated, have a job but are not in the best situation at the moment. Complex issue

possible change.
 To break the stereotypes and multilayered assumptions the youth have on the homeless community by keeping an open mind and view complexities of a situation that it is not what it seems.

the design action to support the change.
 An interactive board will be erected in well populated areas where the youth are likely to thrive (university campuses, shopping centres). From this the board will consist of an image library of real homeless people who may look successful and financially stable but are struggling with their lives. The user will be unaware of their situation until they take a closer look into their lives. It will continue showing a slideshow of images until the user has picked a photo to view. Here the user will take a closer look into the life of the current persona chosen in the image. For example, two friends are shown in a coffee shop, one of which is homeless. In order to get around her daily life she is couch surfing at her friend’s house with a history of domestic violence. In addition, she’s a migrant and is not eligible for any housing. From this users are able to see that homelessness is not what they think is it. Appearance plays an important role with how people view and judge homeless people.

further feedback

Upon refining my draft proposal and receiving feedback from my group, there were some points to take a closer look at. These are as follows:

  • My tutor Simone, pointed out that the user is very passive by only clicking things and suggested that things need to be interactive in order for this design to work
  • I needed to create an active presence and discover other ways to reveal the stories in a positive and engaging way
  • They also suggested trying to imagine engaging with the design and how it can be shifted in a space
  • They also pointed out that maybe an interactive board was not the best option to achieve my design proposition

From this I was able to veer into a different path to create a physical interaction rather than using an interactive board.

design proposal

Behind the Curtain

project type.
Generative Design

In today’s society, the youth of the public have become desensitised to social issues while keeping themselves at first thought. As a result, misconceptions about homelessness have been taken out of context and is viewed by first impressions lead by the current stereotypes. Factors such as appearances, assumptions, media, film, and first impressions play a major part into how society perceives the homeless community. The first thing that enters a persons mind upon passing a homeless person is the stereotypical thoughts that this person may have a drug and alcohol addiction or have put themselves in that position and aren’t doing anything to remove themselves from their current situation. But what people don’t know is that these people are humans just like everyone in the world. Some of which are educated, have a job but are not in the best situation at the moment.

possible change.
To break the stereotypes and the multilayered assumptions the youth have on the homeless community by keeping an open mind and view the complexities of a situation that it is not what it seems. As well as having a better understanding about the issue, users will develop empathetic feelings towards homeless people in the hopes to take action and make a change in the homeless community and how they generally perceive homeless people. This will also generate a sense of hope that will be reflective from their experience.

the design action to support the change:
A seating arrangement situated in a university setting where an individual or a group of people converse with someone (homeless participant) who is behind a curtain. A set of instructions will be laid out on the table and a set of rules on how to participate with this design. It will prompt them to have an open mind and must solve a riddle to continue forward. Playing on the idea that there is more than what meets the eye, the user will have a normal conversation with them that leads to the revelation that they are conversing with a homeless person. Once the curtain is pulled away they are given a chance to see each other and reflect on their thoughts of their first impressions. Can the conversation between the user and homeless participant change their perceptions before looking at them? This will be followed with a written entry of what they’ve learnt from their experience, that will be displayed for other people to view.

image of how the user will interact with the design
image of how the user will interact with the design – the big reveal. 

POST 9: Visual documentation of the brainstorming session


Filling in the Blanks


– Maria Yanovsky, 2016


Group brainstorming session, which in my opinion was not a great success. Not because the method was wrong, but the group collectively lacked clarity and drive. (Brainstorm, Homelessness and Exclusion Group, 2016)



Unfortunately, collaborative work is not always a success. For the proposal brainstorming session, there was a lot of confusion within the group as to what needed to be done. Because of a lack of clarity, the map itself is quite bare.

Initially the group attempted to write down solid ideas for everyone’s problem statements where four out of five members were dealing with an aspect of stigma towards the homeless community. This lead to numerous overlaps, stagnation of ideas and overall exhaust of creative thinking. It was not until towards the end of the session where a tutor approached the group, clearly noticing the struggle to populate the sheet of butcher’s paper that we realised the ideas we were generating did not need to be solid at this stage, and could be as bare as pinpointing the emotions we wanted to draw out from our proposed outcomes. These words of wisdom were a touch too late as the session was at an end and members burn out. However the session laid the foundations for post class creative thinking and brainstorming.

The one key aspect that this session did demonstrate was that a majority of the group wanted to highlight on the negative stigmatisation towards people in the homeless community. After much reflection, I felt that it may be intriguing if I explored this issue in a more positive angle. This meant I had to fill in the cracks of my research which had not yet fully looked at the issue from that perspective.

TedTalks are a valuable resource of gaining anecdotal reflections on issues. I had gone through numerous talks from people who had a part to play with the issue of homelessness within their community or were they themselves, homeless.

Key insight list created while watching a playlist of TED Talks  (Yanovsky.M, 2016).

During my small research session, I reflected on one or two key insights from each of the Ted Talks speakers. Optimism, hope and positive change were recurring themes. The most influential driver to the direction of my brainstorming came from the talk “How can I bring dignity to the homeless? “ by  Joel Hunt who said

“We can approach people with respect for themselves, we can offer a handshake, a smile a hello- their reception to our action isn’t our responsibility but as a person you tried. It’s about how we as a community of individuals can come together to bring hope.Smiles. Dignity can be restored through hope.”- J.Hunt 2014.

It was through this, I began to feel that shaming and blaming may not generate an effective positive reception from the target audience of 18-25 year olds as the message of the design may fall short from the scalding, condescending and potentially mocking tone some of the potential design responses could engender. I personally would’t listen to a twitter bot if I was misusing language in relation to homelessness.

From this exercise, I brainstormed a scope of emotions I may want to generate from my design proposition and began ideating in accordance with emotions that I felt may generate a stronger, more meaningful outcome all the while keeping in mind of my human and non human stake holder map.

From the brainstorming and further research I generated a list of roughly 9 ideas. For the sake of blog I have split up where I have placed some of these ideas, some are located in my blog post 8. From this list I picked a few that I thought could make for interesting design propositions then broke them down into examinations of their category, making sure to examine stakeholders and emotion as well as purpose. My two favourite options (shown above) are on polar ends of what I would hope to achieve. Focusing on emotional impact was an effective way of zeroing into my thoughts and generating unexpected ideas, either of which I would be more than happy to make.

Hunt, J.  Published on Oct 22, 2014 ‘How can I bring dignity to the homeless? TEDxSaltLakeCity’, Viewed September 2016, <;.

post eight: the journey to the design response

by zena dakkak
14466997_10155251733218066_65398635_o (1).jpg
Individual brainstorm for 3A

My previous research consisted of the prevention methods of homelessness amongst the youth in the community. As I progressed into my research I gradually started to see the misconceptions, and negative views that society holds against the homeless community. To be completely honest I was one of those people who viewed and ignored the homeless people as I walked through Central tunnel. Through the final stages of collaborative mapping and research, I decided to focus on the desensitisation of societies perceptions of the homeless community.
My objective for this project is to open the eyes of society and break the barriers that allow society to view the homeless community as invisible. As well as my previous point, I hope to diminish the assumptions carried with the word homeless and the issues associated with society and the homeless community.

Individual brainstorm for 3B

five possible design responses:

  • Portraits of Invisibles. A series of portraits of real life people who have experienced or are experiencing homelessness. These posters will be situated in well populated areas that the target audience can view (university campus, train station, on buses as well as bus stops, shopping centres).
  • Pick & Choose. Interactive board that consists of stories of homeless people with hidden talents and information that would surprise the people of the public. 
  • The Mirror of Homelessness. Present a mirror that hangs from the ceiling. The person approaches it, portraying anyone can be homeless no matter who or what they’ve done in their life. 
  • ‘Have a Conversation with Me’. A table will be set up allowing people of the public to have conversations with people of the homeless community. This will enable people to communicate with them with the realisation that they are members of society just like they are. It will also create a positive outlook onto the homeless community that will bring hope. 
  • A Day in their Shoes. Attach a GoPro to a member of the homeless community to illustrate the harsh realities of society’s view on the issue of homelessness.

draft proposal

project title.
Pick & Choose.

practice type.
Generative design

the issue.
People of society, especially youth, don’t realise the complexity of homelessness. Based on face value, they judge the appearance of a homeless person not knowing anything about their background. In most cases, the homeless community have an educated background, a job and have hidden talents that everyone is not aware of because they are not given a chance.

the possible change.
In the hopes to encourage users to approach, help and raise awareness about this issues of homelessness amongst youths. This project will surprise and startle users to reflect on how they perceive people based on their looks rather than dissecting the multilayered assumptions society already holds.

the design action to support change.
To create an interactive board that allows users to pick and choose whether they think this person is homeless or not. This will be based on the real life stories that is evident on the screen. The users, not knowing the story is of a homeless person, then proceed to make a decision with their take of the situation. In some instances they will choose the wrong option which can lead them with the realisation that this story is based on a homeless person that is not described as their typical stereotypes.

POST 7: Collaborative Issue mapping

-Maria Yanovsky 2016

Throughout university working within a group can seem like a daunting task. However for the purposes of research co creation and collaboration have served some relatively good purposes in creating a broader understanding and enriching discourse of research topics.

(Homelessness and Exclusion Group Brainstorms, 2016)

The maps above were a part of our word association exercises. As a group we were able to fill two long study tables full of descriptive words that as a group of five, triggered ideas about homelessness. Gave the group a variety of choice when it was time to pick a set of 25 words. Working collaboratively here was useful in understanding the formation of language and bounce ideas off each other.

When visualised, this exercise is a chilling representation of how prevalent negativity is within our understanding of homelessness. Even in the flipped version that we did, there were still a large portion of negative words we associated with homelessness. (Yanovsky.M, 2016)

A Key insight that came from that exercise is the initial demonstration of how, even as researchers our collective word associations were predominantly negative. This may have to do with the fact that it is difficult to find a positive angle to talk about a negative topic. Yet, at this stage, I feel its almost hilariously contradictive that we are critiquing the prevalence of stigma, yet we are still so heavily angled at negative perceptions. Negativity perpetuates stereotypes and stigma. It may be useful, to start mapping from the angle of a homeless person and try to put myself into the shoes of anyone of the categories within the homeless umbrella.


Mobile Phone actors Map, this was done from the perspective of one person, and comparing it to the other maps posted in this blog, it is rather empty and bleak. This picture is a good demonstration of why working collaboratively in a group is beneficial (Homelessness and Exclusion Group Brainstorm, 2016).
Controversies issue map work in progress.
Re-Done controversies map, done for the sole purpose of re-familiarising ourselves with the initial brainstormed ideas and so we could add some more with a fresh mind. (Homelessness and Social Exclusion Group Brainstorm, 2016)
New Doc
Re-worked actors map that aimed to explore the terminology and labelling used to stigmatise members of the homeless community. (Homelessness and Social Exclusion Group Brainstorm, 2016)

Collaborative issue Mapping creates a broad spectrum of ideas that maybe overlooked if the task was undertaken by one individual. Looking back at the controversies map, as a group we decided that we as a group would focus on an aspect of homelessness that as individuals we would have overlooked. This being, the location of where homeless people sleep. Different research and perspectives created a more in-depth conversation of an expanded topic and enriched our understanding of the basic foundations of our issue.

Collaborative issue mapping also helps shed light on the “hottest topics”. For example, as a result of our mapping exercises which included word association exercises and the controversies map as a collaborative team we worked out there was a gravitation towards keywords that were used as labels for the homeless community. This demonstrated, through further mapping that collectively we all had an interest in the stigmatisation of homeless people indicating its popularity and resonance within a small body of researches.

Working collaboratively in a group helps fill the gaps in mapping exercises. This creates a detailed and rich contribution to discourse as the entire issue is explored from multiple angles. Within each mapping exercise there were degrees of knowledge each participant brought to the table. However as a collaborative group, we were able to fill in the cracks and generate a greater collected understanding which would have taken a lot more individual research to come to a conclusion to. Another intriguing aspect to compel this, is that these gaps generated heated discourse where contrasting view points came to the foreground. This was especially handy within the Controversy map exercise where we needed multiple clashing viewpoints.

However, one thing I did notice from collaborative mapping is that emotions, and perceptions can herd together like a flock of sheep. I found that in my own time, away from the raw, discussion based spaces, I was able to employ the findings from group exercises and create maps that are more tailored to personality and sense of humour.14466874_10157436051740332_1582625042_o

(Yanovsky.M, 2016)

As a result I made a playful illustrative map of some of the non human, object based actors, that stand out to me when thinking about homelessness. This was a lot more fun, then just thinking about words and text, and a quick little exercise of visual representation.

Blog Post 6: The Colour of Hash Tags.

– Maria Yanovsky 2016



For this exercise I chose to use two Social media platforms, Twitter and Instagram. Twitter is an online social media/networking platform where the primary function is so the user can send a ‘tweet’ of no more than 140 characters. These tweets can be seen and shared by other users publicly or privately and a user can hashtag tweets. Paul Gil has described Twitter as  Microblog where user can send short bursts of text. Because of the text limitation, twitter provides users with additional features so that  they are able to get more out of their experiences such as polls, the Twitter timeline, mention Tweets, pinned Tweets, lists messages and cards as well as click to Tweets to extend the conversations beyond the limitations of of one Tweet.
Instagram is an online social media platform for photo and video sharing. It allows users to take photos and video, and share it wither publicly or privately, attach hashtags, cross share over other social media platforms such as Facebook, Twitter and Tumblr and search for content through hashtag filters. Originally a distinctive feature was that it shared photos confined to small square parameter  (640×640 fixed resolution and maximum 15-second limit) which the user can add filters and do small edits to their photos to achieved a “filtered effect”. Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app for android and apple.
Instagram allows users to post photographs within a 640×640 fixed resolution or 15 second video limit, this almost forces the user to be their own curator to make, creative good use of the limited space, forcing the user to focus on what they want to show. Using “hipsteresque” filters to create visual appeal which allows iPhone photos to approach a similar quality as those photos taken on DSLR and edited on Adobe photo editing suit which can change the entire look and feel of the a photograph. This is made easy and readily available to a wide variety of people. Instagram also makes it possible for people to tailor their accounts to themes or visual aesthetics where they use the Instagram limitations plus their own to convey a readily updatable record of photography.
Twitter is an application that however allows users to generate quick, short “tweets” that are a short snap-shot of their own personal thoughts, opinions and copy line making them more poignant (when there is a point). Through twitters restrictions and added features twitter can easily transcend its own platform to other social media sites such as Facebook extending traffic. Entire Discussions can arise through embedding tweets with hashtags, coupled with 144 character limit makes it an interesting platform of discourse.
Even though I am discussing Instagram, a large part of my process involved the automated features with scraping data for Twitter. Initially, I used tutorial run exercises to delineate key words that I had some sort of interest in exploring. From those keywords I began running Twitter key word and hashtag searches using the advanced settings. This mainly involved looking at hashtags for the key words “hobo, homelessness, homeless, sleeping on the street, I have no home”. After having done my own analysis of the findings, which included extensive searches for further unique hashtags, I put the xml version of my Google spreadsheets file into two online data based analytics sites WTFCSV and Brand 24 to get a quantifiable and numerical understanding of my results. From all of these results and findings that I gained from analysing the verbal feel of Twitter as well as the analytical content of my searches, I began co-orchestrating hashtag searches on Instagram to get a visual estimation of what was being explored and shared without the influence of written text. I had done this in the hopes to get a visual feel for for the more “true to heart” colour, tone and mood on the subject matter.
Flow Diagram (Yanovsky.M, 2016)


In a previous post I explored the perspectives and cultural influences on the topic of homelessness through the use of casual interviews and data probing. One of the largest limitations I found was that these methodologies impeded the genuine responses towards the topic of homelessness as people became aware of the nature of the topic through my research and discussions with me. Social media platforms have helped to bridge the gap and have given me an insight to a larger network of unadulterated opinions, perspectives and bias’s that are in some cases, completely removed from ethical influences.
There were multiple intriguing results. My initial search consisted of data mining twitter for the use of the key tag #hobo. This was the word that stuck out to me the most during the word association exercise. The search provided a very stigmatised set of results with a large proportion of tweets found came from people discussing their appearance and aligning their disheveled nature to that of a hobo. These tweets often came from American Highschool students (probably because they were going back to school). But all followed a similar formula. This idea was entrenched further by fashion brands repetitively using the term “hobo” to describe their brand new products such as “hobo bags””hobo jackets”:-
 The colloquialism is generally associated with homeless people, however interestingly enough, the dictionary defined essence of the word is “a traveling worker”, which in the current context of modern societies is far removed to those who are in an impoverished state because they can not for what ever reason work. This data set was intriguing because of how much it showed how the term “hobo” has seeped into everyday vernacular and how desensitizing colloquialisms become.
Because these tweets were particularly negative, I decided that to gain broader results I would take a step back and filter the keywords homelessness, homeless shelter, I am homeless. Interestingly, comparing my analytical exploration of the data set returned and a computer analyser there were clashing results. Upon my own investigation I believed that the tonne of writing was negative and the outlook was grim, however when placed within a computer analytics site called Brand 24, the results demonstrated a contrasting idea.

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When I looked at the Tweets again, I noticed that a large proportion of the positive angled tweets were advocate based, with many organisations attempting to gain awareness of their campaigns through Twitter.
As interesting as that stream of ideas was leading, I decided that I still wasn’t completely filling in a certain gap which was attempting to find general public based standpoints and potentially positive empathies. 
This is where the search transitioned from Twitter to predominantly Instagram through their homeless related hashtags. I felt that looking at just Tweets had painted a picture that was too clear, and I wanted to keep my horizons slightly more open. Even though they were also a lot of advocate posts, the beauty of Instagram was that it provided me with a colour palette of thinking. Quite often as you scroll through any of the hashtags found on the list,the imagery is dark, urban, gritty, often very bleak to help convey meaning. A lot of thePhotography is black and white enhancing the impoverished nature of the subject matter and darker filters are used created a muted, darker tone in photography.
This creates a less alienated barrier between positive and negative perceptions. These flecks of gold, reduce the us and them connotations, bringing forth the visible homeless community to a more even playing field within human empathy. 
From these findings, I have found that data mining provides a hashtag “colour palette” and from these colour palettes the general feel from people on this topic is more effectively and truthfully conveyed. By exploring both Twitter and Instagram, I was able to draw conclusions from both sides of the coin.


Possibility One;

Concept Based Proposal (Yanovsky.M, 2016)
Rather than focusing on simply creating a visualisation of all these concepts. I took a dominating concept which was lack of empathy, and thought that maybe it would be interesting to combine data gathering and data visualisation into one. The twitter and Instagram scraping demonstrated that there is a lack of human centred empathy. This proposal is all about giving both the researcher and participant a “first hand” understanding of the problem. The interviewer would be supplied with a sheet of paper with a heat activated ink coating. The participant would be required to place their hand on the sheet and the interviewer would conduct a short conversation.The idea being, that the longer the conversation the darker the impression.Once complete both participant and interview will have a live understanding of the nature of empathy, with the understanding that the conversation will last for longer if the participant has a broad understanding,  and the participant will have a broad understanding if there is to some extent a deeper emotional engagement to the topic.  This would aim to poetically visualise the concept that I extruded from my data scraping. 
Possibility Two;
Second Idea (Yanovsky.M, 2016)
This next sketch is a possible data visaulisation for the dominant colours found in Instagram images. The idea is to chart the colour palette of a #homeless feed to chart the range and frequency in which dominant colours appear. This would hopefully aim to demonstrate that bright and bold colours are a scarcity when in visual conversation about this particular topic.


  1.  Even though the results from this data scrape have been interesting and some of the research possibilities could be explored into even greater detail, I would love to repeat this process analysing Reddit. Reddit has less of an activist angle and can often be a true reflection of opinion. For example, one of my first searches I came across a discussion on “What I would give a homeless person”. These sort of results would be more poetic.
  2. From this data scrape, I have learnt that the most passionate posts come from advocate campaigns, which generate interesting hashtags to be used within photography and tweets.
  3. There is a big “us vs them” issue happening, I feel as if my current research hasn’t resolved what non human factors are involved within this and what sorts of objects could create a relational connection between anyone who is homeless and people who are not. This is something that Reddit touched upon.
  4. Scraping for data is fascinating, and you need to go into it not knowing what you want to find otherwise it hinders with the creative analytical process. There are a lot of opinions that can be collected (ultimately without too much judgement). I would attempt this process a few more times, and try create a for more sets of data to try and find other angles to stigmatization. Maybe try some new keywords as well or statements that people actually use when discussing an experience they may have had with a homeless person.

post seven: collaborative issue mapping

by zena dakkak

To further our understanding of the issue of homelessness, in week five our collaborative group continued the mapping process with several brainstorming activities to inform each other of our findings. At this point, the brainstorming activities and mapping exercises allowed the group to view each others insights and perspectives into their research.

figure one: emotive words relating to the issue

Our first exercise consisted of listing any emotive words we thought contributed to the issue of homelessness. With over 200 word results we then wrote all the words onto paper, reading them aloud as we go in case of any repeated words. We laid them onto the tables and individually marked our initials with the words we thought stood out to us. I chose the following following words:
– Survival
– Assumptions
– Alone
– Privacy
– Strangers

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Following, we listed the words individually selected by each group member and mapped them besides the most powerful stakeholders and the least power stakeholders. At this point we realised that almost every word related to each of the listed stakeholders.


We then moved onto writing the antonyms for each word that was selected. All the original words had a negative connotation to our issue, but as soon as we wrote the antonyms it shed a different light onto the issue and emphasised the importance of creating a positive outlook in order to progress with change.










To add to our group discoveries, we further mapped the controversies surrounding homelessness and then listed the human and non human actors and stakeholders involved.

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At the beginning of this process, I didn’t really think this issue was so complex. Like many others I thought it was as simple as it is shown online or in the media. After doing some further research into my issue I began to have a basic understanding of the problems the homeless community are facing on a daily basis. Similarly, the group mapping process proved to be very valuable as we all had similar yet different views on the issue. With further research, our group was able to understand, map and flesh out a deeper understanding into the issue efficiently.

Working as a group demonstrated beneficial as it enabled us to listen and respond to each other’s perspectives on the issue. We were able to map many insights as a group rather than the little we had as individuals. As a group I found it interesting how everyone mapped their ideas. Each group member was helpful with their input and created a mapping method that will assist me in the future to create design solutions. Their views were very important and allowed me to thoroughly add additional information on the issue I would like to pursue.

As a result of co-creating maps, it has enabled me to realise the different views, hidden perspectives/ assumptions that if I solely working by myself I could not see. It has also allowed me to experiment with different approaches to map additional information that I have collected. I have started to seek different methods that I may not have considered.


post six: scraping web data

by zena dakkak

For this exercise I decided to focus on Twitter in order to gather data about the the publics view on homelessness. Twitter, created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass, is an online social networking service that enables users to send and read short 140-character messages called “tweets”. These tweets can be shared and viewed publicly or privately. Additionally users can also add hashtags that will reach a wider audience when users search that specific hashtag. Users can read and post tweets and access Twitter through the website interface, SMS or mobile device app. Other additional features have been added to enhance the users experience when it comes to text limitation. These features include the Twitter timeline, pinned Tweets, polls, mention Tweets, lists messages and cards as well as click to Tweets to extend the conversations. 

Essentially Twitter is used to connect people of all ages with the same interests. It can be used as a social and professional platform where users voice their opinion, breaking news, raise awareness on social issues, business, educational tools, share their thoughts and feelings and experiences through photos or tweets.  


Data Scrapping Flow chart.jpg


At first I was very specific with my Twitter search which proved to not what I was expecting. 

Twitter Search
youth homeless social OR australia OR youth OR homeless OR smelly OR privacy OR people OR alone OR mental OR health OR depression lang:en.
Most of the results had surprised me as it validated some points that I had about social exclusion. 

Screen Shot 2016-09-18 at 5.40.19 PM.png

A lot of the search consisted on LGBT related tweets confirming that there is a vast majority of youths around theworld that feel socially excluded and are homeless. Although these results were interesting, it wasn’t enough data, so I generated a new search. To continue my research I excluded LGBT to see what the results will show. 
Twitter Search
homeless social OR youth OR homeless OR smelly OR privacy OR people OR alone OR mental OR health -LBGT lang_en –
This search interestingly enough showed reoccurring views regarding homelessness. One of which was related to the issue of refugee VS homeless citizens. Most of the tweets explored the problem that the country is facing choosing between the refugees and the homeless citizens.

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Other tweets had a political view which relates to the new agreement for the US to send $38 billion to Israel. 

Dr. Craig Considine – @CraigCons
US govt. sends $38,000,000,000 to the Israel govt, yet this morning I walked my 3 homeless people on the way to work. This makes no sense.


Twitter search
homeless  “hobo ” social OR australia OR youth OR homeless OR smelly OR privacy OR people OR hobo -LGBT lang:en

Finally, drawing upon the exercise in class, we emphasised on the word hobo and its connection with the word homelessness. To further explore my research I added the word hobo to my search.  I wanted to investigate what hobo means and the assumptions and different views the public holds. To start off I searched the definition of ‘hobo’. It is defined as a homeless person; a tramp or vagrant. When narrowing down my search I kept the meaning in mind and compared tweets. 
Most tweets referred to their physical appearance, others made fun of homeless people, lacking empathy for the homeless community. 

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Whereas fashion brands used the word as the title of a fashion object or reflected the the garments of a homeless person which in a way, mocks the homeless population, misleading and gives the word a new meaning in a way that society sees fit. 

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design proposition

In the next couple of weeks I hope to not only raise awareness about homeless but also explore the desensitisation of societies perspective about homelessness. I will be creating a service design that enables the people of the public and the homeless community interact with each other to break the barriers and assumptions of society.

summary points

  1. Twitter & twitter archiver is a great online tool to gather data and understand how a wider audience perceives a certain topic.
  2. When researching data, sometimes the simpler the better. Specific phrases can be very limited and one must be open to explore other options which can lead to an improved result.
  3. People’s views can be interpreted in different ways. Most of which are based on assumptions rather than facts.
  4. Very few posts reflected peoples motivation to help the homeless community. Rather it’s all talk but no action. (Did not see any movements or protests for the homeless community).
  5. People use the word hobo for their own benefits not knowing the true meaning behind it and lacking empathy towards the homeless community.






post five: harsh perceptions & realities of homelessness

by zena dakkak


Understanding perceptions and stereotyping is key in understanding how and why society thinks of homeless people in the way they do. For my interview I really wanted to dig deep and uncover the thoughts of people between the ages of 18-25. I interviewed a university student to further discover these issues and explore the issue of homelessness and how her views could impact my findings.


I began my interview with some basic questions to understand what kind of perspective April has on the homeless community. Ultimately when asked how she feels when she sees a homeless person she expressed her sympathy for them.

“I feel pity, and feel sorry for them. I share empathy for them, as they are very unfortunate”

To further investigate her perception of homeless people I continued to ask what she thinks the causes of homelessness is. Unsurprisingly, the answers that were provided were as I expected as I had the same views before I started my investigation into homelessness. Based on her assumed knowledge and what she’s heard, she stated that she feels the main causes of homelessness are mainly drugs and alcohol, family and financial issues. But as we progressed with our conversation I discovered she’d rather spend her money on herself because she’s uncertain of where they’d spend the money if she donated it to them. She expressed that instead of change they will continue to waste their money on unnecessary items rather than changing their lifestyle. But the uncertainty is that maybe they don’t know where to begin, or are too embarrassed to approach centres.

The conversation develops into the harsh realities the issue of homelessness and how the people of the public view it. As a university student that passes Central tunnel all the time, there are constantly homeless people asking for spare change or for food. Often ignored, they are perceived as invisible. When asked what her response is if she were to be approached and asked for help by a homeless person, she states that she carries on like it’s a causal day, oblivious to her surroundings and continues to walk.

“Usual casual day walks past, ignore than and decline”

Because of this repeated action the thought of her ignoring a homeless person quickly leaves her mind and does not linger resulting with her getting used to the action and moving on with her day.

As we discuss the issue of homeless in the short amount of time that we had, she conveys her thoughts on how society and the public are selfish and only like to think of themselves when it comes to complex and social issues like homelessness. The issue of homelessness isn’t often spoken about because society chooses to ignore and dehumanise them causing them to think that they are lesser than themselves. She communicates that they don’t concern us or impact our daily lives so as a result we neglect them and ignore their requests for help.

Design Probe

To further gather insight into the extent of the issue of homelessness around the city, I asked my interviewee to keep a tally of all the homeless people she sees on the way home. The results are as follows.

Tuesday Wednesday Thursday Friday Saturday Sunday Monday
8 7 5 10 6 7 6

The amount of people shown vary from day to day but show a significant insight into just how many people live on the street. This is a small indication to show just how big this issue is and that extra awareness needs to established in order to abolish these typical stereotypes.


Given the short time we had to conduct the interview, I was able to gather some insight into the issue of homelessness among the age group discussed earlier. Of course with more interviews I think I would have a better understanding into the perceptions of my audience.

As expected, my interview confirmed my thoughts of the stereotypes already established within society. After investigating into the mind of my interviewee it was clear that most of the communities do not know the struggles homeless people go through to survive. They take one look at them and quicken their pace to avoid any contact with them. Hopefully with extra research and findings, I hope to create a better understanding of homelessness and social exclusion for communities.


Five Summary points

  • Evidence that there is a lack of understanding when it comes to homelessness
  • Instead of assisting the homeless and have a better understanding of their situation, the public is more likely to pass by and use the money for themselves
  • Society is viewed as selfish. They only like to think of themselves when it comes to materialistic objects. Whereas the homeless view them as a survival tool
  • Homelessness is a complex and underrated issue that needs awareness to educate the public about this problem within the community
  • Stereotypes were confirmed while progressing with the interview

Post 3b Exploring Visual Representation

– Maria Yanovsky 2016


Illustration done for an article called “How Doing Good Can Help You Do Better” in an Investor Advisor Magazine. The artist is Joey Guidone as an illustrative commission. in 2015.

“When you do something for all the right reasons it seems to pay bigger dividends”- Nathan Bachrach.

There are quite a few articles that talk about the good deeds of others in relation to the homelessness crisis, this illustration is a perfect accompaniment for the gratitude this community often feels when people go out of their way to make their days better. It features a man in a day suit, bending down to cover a homeless main and his dog with an umbrella from the rain. Colour is used here to push the idea of kindness, warmth and hope as the section under which the man is shielded is a warm yellow in contrast to the surrounding shades of blue. It is interesting to see an animal being represented in this image as well, often articles only speak about a person, however, even on the streets of Sydney, there are many homeless people coupled with equally homeless pets, often keeping each other company. This image lacks any text including signs, however within the deeper thematic concern of this image, what is present speaks strongly. Coupled with the article, this image becomes less about the homeless person and more about the man in the suit who is “carrying out the good deed”. However once you read the article, it becomes apparent that what is not represented within these sorts images is the motivations and intentions behind the good deed. Despite the good intentions that this article is pushing, its place within an investors magazine is questionable as the article talks about the rewards of helping others shaking up the credibility of charitable actions. This idea comes through the report from post two, that examined stigma perpetuated by the belief people were doing a good deed, or the right thing. Causality and intention, becomes a topic of concern in this instance.



One of  the tents occupied by homeless people who live in Belmore Park Sydney – Photo By Adam Yip. Fund in a Daily Telegraph article “Moore is less for folk in greatest need: Belmore Park ten City a sorry part of Clover’s legacy” which talks about Clover Moore’s failure to respond to the forced removal of the Tent City because of a crisis state where Belmore park became a den of anti-social behaviour and a magnet for drug dealing by people willingly exploiting the homeless.


This image features a visual initiative by a homeless resident in response to the current issues in Belmore Park. Displaying various signs, covered in quotes and experts from the bible with mention of the human heart and judgment. This image is a direct representation of the thoughts and feelings of those who are experiencing street homelessness in Sydney who are being forcefully moved away from Belmore Park.  After reading several articles that explore stigma, this image resonates with the physiological, and journalistic explorations of one of the biggest issues as not just being the lack of Government intervention but the folly of human perception and lack of genuine empathy. As impassioned as hit image is, it only speaks on the behalf of some of the tent city residents of Belmore park and much less about the General Public that would have had to pass through there at the time. However on a braider scope, this image speaks of failure and the outward judgment of man, a concept widely explored in news articles directly and indirectly related to this issue.



Snapshot from an event organised by WISHIN (Women’s Information, Support and Housing in The North) to raise awareness about the escalating rise in homeless women- C. Deveny 2011

Presented within this image is a concept. The image is an outdoor installation of a home based from a car. The face is minimal with a small children set up, and some homely touches of a door side pot plant which leads the viewer to feel that it is from a female perspective. This image is representational of a large group of people known as the “hidden homeless” who don’t sleep on the street, but are still living in unstable and unsatisfactory living conditions such as cars, slums, couch surfing etc. This aspect of homelessness, is not explored within the media articles that focus on particular “visible” groups of homeless people. The image speaks volumes of the gravity of the situation, playing on the analogy of building a home within the confines of a small sedan. This image  is a depigment  of an aspect of homelessness that is rarely explored within the secondary sources, especially the media articles. This image builds to the complex definition of homelessness.



Cardboard Box Duvet Cover and Pillowcases. the Le Clochard Project by SZN is using profits from the sales of these cardboard-box-looking cotton duvet covers and pillow cases to raise money and awareness for homeless young people in the Netherlands – DIY Maven, 2008

This image is of cardboard boxes turned into pillow cases and duvet cover. In many articles, the importance of found objects is rarely discussed, as the discussions often go along the path of money, health, lack of shelter, social justice and hardship. Placing an every day object into something normally associated as warm and malleable to the contours of the human body,  creates a striking optical illusion with meaningful resonance.  On first glance this image appears to be a construction made out of cardboard. However imagery can be deceiving and upon further research Highly deceptive I discovered that it is an intriguing example of a creative initiative undertaken to raise money and more importantly, awareness for homeless people in the Netherlands.  The image extends the metaphor of a cardboard bed, a reality that many homeless people face.



This image is part of a three part advertising campaign run by Unicef China. Unlike many of the Australian articles, images such as this strongly push the notion of invisibility. Chinese boys were painted to blend in with the background to help remind the Chinese not to forget about the underprivileged children with what was back then, the upcoming Beijing Olympic Games. This image, even though from China, resonates similar themes found in many articles covered in my research. Invisibility, Isolation and being ignored are all articulated in the often impassioned writings of Authors on behalf of charities, or authors who are making a comment on the failures of their political leaders. Text within this image is used to help clarify the intention of this image, with the headline translating to “Don’t ignore me.”. The images are powerful and poignantly convey the topic of homeless children to its Chinese audiences.

“In just five days, UNICEF was able to raise funds totaling approximately USD 30,000 for the welfare of underprivileged children”-  JULY 5, 2008



Photograph by John Donegan
Photograph by John Donegan done for a Sydney Portrait Exhibition for an event at Town Hall called Sydney Homeless Connect. This portrait along with Five others, were paired with poignant quotes about the state of homelessness in Sydney and about being homeless.


“I’ve been homeless for about six months. My son comes down to see me and he stays in a motel with his mum, but it’s a bit hard. Luckily I still get to see him and spend a few hours together. I have type two bi-polar, part schizophrenia and OCD, and I came to the city because I thought there would much better support for my mental health here. I’m on a disability support pension but you can’t make ends meet. Hopefully I’ll find a flat and I won’t let it go.”

A large number of articles that can be read on the issue of homelessness often feature the stories of triumph and tribulation of a member of the homeless community. Their plight is to often break social stigma and show that circumstances aside, they are average people, no different than the homeless community with some sort of extenuating circumstance which has helped in leading their lives astray. Portrait photography such as this attempt to break social stigma that  according to John R. Belcher and Bruce R. Deforge “occurs in situations where there is unequal social, economic, and political power and there is an opportunity to label, stereotype, separate (us versus them), lose status, and discriminate.” It may not show the full story, however  it paints a picture that this demographic of people is no different from other demographics with a father who is in the embrace of his beaming son, levelling the playing field of interpretation.



“Homeless” by Joan Cornella  a Spanish illustrator famous for his unsettling surreal humor.


Black humour plays a critical roll within Cornella’s work creating a sickly sweet adaptation of a social issue such as homelessness with a dark, mutilated twist which scarily enough reflects how members of the homeless community feel when harassed on the street by Belmore Park security guards or through the persistent “under the rug” sweeping of their issues by the Australian Govenrment. The comic features a homeless man with a nosebleed, who calls out for help to only have a group of smiling men add sail to his wounds by partaking in “stacks on”, where the men lunge over each other sandwhiching the homeless man with the ground beneath. Cornella uses absurdity to highlight general human stupidity to expose and ridicule social issues. His work lacks any form of political correctness, therefor it is safe to say that this opinion can not be expressed (especially to this extent) within any sort of media article.



Photograph taken by Andrew Baldacchino  for an article titled “Living rough; winter is coming”- 2015.


Many articles that discuss the trials and tribulations that homeless people face in the plight for a call to action donation on the Streets of Sydney, Melbourne and even Adelaide will feature imagery such as this. Poignant as is with only the image of a homeless person presumably sitting still for hours, hoping for passers by to give him some coins, this image becomes more evocative with the blurred images of people bustling around him on a busy George street crossing. The scene is rather miserable with a wet, grey sheen of bad winter weather coupled by the ignored, invisible feeling coming across though the mans strikingly still contrasting form.


Homeless portrait series by Lee Jeffries

“I need to see some kind of emotion in my subjects,” Jeffries says. “I specifically look at people’s eyes—when I see it, I recognize it and feel it—and I repeat the process over and over again.”- Jeffries Jan. 26, 2012

Evocative images such as this portriat by Lee Jeffries is a visual art-form which media articles found online when discussing the topic of homelessness, would only dream to replicate. The images do not show much more than just the portrait of a homeless individual, but even with this example, it is clear that the photographer aimed to capture the raw emotion, through expert camera work and tasteful photo editing to draw out the emotion of his subject matter. High use of contrast helps bring out the rugged nature of the subject, not only making the details practically crystal clear but adding a dark dark, urban grit though the black and white.  Articles of course, attempt to replicate the confused, desolate, raw emotive quality within their testimonials, interviews and accompanied photo journalism. However, artistic photojournalism such as the caliber that this image is a part of, dig deeper through the reflection of the artist behind the lens who sophisticatedly frames his story.



Simple black and white illustration done by graphic designer Christopher Delorenzo.


“His simple monochrome drawings manages to convey a rich narrative in black, white and charm.”

Something that I have not yet come across in my research of media articles, are people posing as homeless to reap the rewards of charitable human behaviors. After finding this image, I came across numerous articles that explored (namely back packers) taking advantage of services designed specifically for the homeless. Simple and clean, this image features a potentially young man mimicking the use of a sign that a homeless person would normally use in the hopes to get an Iphone. Funnily enough this illustrator has captured the trend of the “hobo look” which this figure seems to be pulling off quite well, with his unshaven beard, beanie and from interpretation either stained or ripped clothes, cleverly contrasted with his stripped shopping bag, cup of Starbucks coffee and the use of word “home” on the signage.


The power of imagery is unmistakable. Powerful, well constructed, raw and authentic visuals evoke and resonate emotions, driving a deeper engagement and more profound change in behavior within one glance. With a limited amount of words the proliferation of images can quickly convey many stories.

However, the understanding of these stories should be kept in mind while looking and analysing any image source. Similar to the examples explored above, imagery like writing can be tailored to serve a particular purpose as either truth or farce/propaganda. When looking at an image it is important to analayse it for its visual devices to evaluate weather or not the ideas and perceptions will lead down an ethical path and that the source or subsequent creator is creating content for social justice . Context is an incredibly important asset and can completely change the meaning and perception of any image.


  1. Guidone, J. December 2015, How doing good can help you do better, Investment Advisor magazine.
  2. Yip, A. February 22, 2016 12:00am, One of the tents for the homeless who live in Belmore Park, The Daily Telegraph.
  3. Unkown 2010, Homeless Women, .
  4. DIY Maven Sep 29, 2008, Cardboard Box Duvet Cover & Pillowcases, .
  5. Ogilvy & Mather, Shanghai, China Posted by Marc van Gurp on 22 November 2008 in Poverty, Unicef China: Don’t Ignore me, .
  6. Donegan, J. 28 Jul 2015, 11:34am, Portraits of Sydney’s homeless community, .
  7. Cornella, J. Unkown, Homeless, Wide Walls.
  8. Baldacchino, A. May 20, 2015, Photograph for
    Living rough: winter is coming,
    Sydney Tafe Media.
  9. Lee, J. April 9, 2012, Homeless, Flikr.
  10. DELORENZO, C. Unkown, Untitled, 







post four: fonts of the homeless

by zena dakkak

Around 3000 people are homeless in Barcelona. The Arrels foundation supports homeless people on their way to independence, by offering accommodation, food and social and health care. In 2013, Arrels worked with 1,354 people, 436 of whom actually sleep in the street. In 2014, there was currently about 3,000 homeless people in Barcelona, 900 of whom actually lived on the street.

Screen Shot 2016-08-22 at 11.44.29 PM
Figure 1 – Homeless peoples signs, showing the uniqueness is their handwriting

In partnership with The Cyranos Mccann, an advertising agency, the Arrels foundation joins the artistic side with social commitment. As stated by the director of the Arrels foundation, Ferran Busquets, their aim was to “raise and transform the popular view of the issue of homeless people” and to bring some dignity to the life of the homeless. By organising workshops to turn their handwriting into typefaces, this became a powerful tool to raise awareness about homelessness.

The project focuses the unique handwriting of homeless people. The handwriting of someone gives an insight of their personality and the Arrels foundation wanted to bring these two aspects together. They created different workshops for participants to do various typographic exercises where it then goes through a design process which results in a useable font. Brands can purchase them through the website and get to hear the stories of the people who participated in the project. The fonts could also be used on brands different platforms such as their social media, brand identities, advertising, stationery etc.

Figure 2 – Loraine’s Font used on branding identity
Figure 3 – Participant writing
Figure 4 – Workshop exercises

All the funds that is collected through will be used to finance the works of the Arrels foundation for homeless people in Barcelona.



Figure 1, 2, 3 & 4 – Busquets, F. 2016, Arrels Foundation, Arrels Foundation, viewed 20 August, 2016, <>.
Busquets, F. 2016, Arrels Foundation, Arrels Foundation, viewed 20 August, 2016, <>.
Foundation, A. Homeless Fonts, Homeless Font Website, Arrels Foundation, Web, viewed 20 August 2016, <>.
McCann, T. July 4, 2016, TheCyranos//McCann Facebook Page, TheCyranos//McCann, Facebook, viewed 20 August, 2016, <>.

post three: understanding the stakeholders of homelessness

by zena dakkak


map one: initial map of focusing on homelessness between the age bracket of 18-25. (map one, collective group, 2016)

To begin the research into homelessness, I began to brainstorm everything that was to my knowledge. This collaborative map investigates some opinions, interests and attitudes from our understanding of the specified age group of 18-25. Although a minority are aware of the issue, the majority of the individuals lack the understanding and social awareness of this serious issue and lack the empathy to contribute and raise the awareness needed to assist the homeless. From this map it allowed us to further explore and investigate complex factors that contribute to youth homelessness.

map one

Blog Post 3 Stakeholders Map

map one: primary participants and stakeholders involved in the issue of homelessness. It also includes details regarding the category (map one, Dakkak 2016).

My initial map explores all the possible stakeholders and participants involved in the issue of homelessness. It focuses on powerful sectors of society but also individuals.

map two

Blog Post 3 Experience Map.png

map two: map two focuses on the people who experience homelessness and some possible reasons why. (map two, Dakkak 2016).

I continue exploring the options by focusing on the people who are most likely to experience homelessness and the reasons as to why they would end up homeless.

map three


map three: collaborative map of stakeholders from most powerful to least power. (map three, collective group, 2016)

At this point into out research, after working on a word exercise in relation to homelessness, we explored the stakeholders and placed them on a map considering how powerful they were. Towards the top of the map, the powerful government and business based groups that have the upper hand in society are placed. They control money, law and society. As a result these are the groups that use their power to their advantage and control the perspective of society rather than using it to fix the issue. As we move to the bottom of the map it illustrates the members of the public who have the least power. This conveys the the people of society who have little power and have difficulties with the issue of the position they’re in.


Image Archive

Below are 10 images that portray the issue of homelessness. They all share a powerful meaning exploring the dangers and realities of being homeless in society.

image one

Winter Collection.jpeg
image one: Poignant Posters: Winter Collection (Yoo, 2011)

This image illustrates India’s youth living on the street with nothing more than the resources that they have available. The child can be seen posing as if it would be a normal fashion editorial campaign. The title “Winter Collection” can be seen in a different light than what society is used to, creating the audience to come to the realisation of what little materials and clothes the homeless youth of India have with them.


Image two

Dont waste your money.jpg
Image two: Your Kindness Could Kill (Void, 2014)

This image takes a look at homelessness in a harsh and stereotypical way. The charity responsible for the posters urges the public to donate to them rather than to give to the homeless, conveying the typical stereotypes that society already has that the homeless spend their money on drugs and may kill them. The figure in the image is made up of coins illustrating the “kindness” of the public that “could kill”.


Image three

Image four: 

This poster illustrates two scenarios; one showing a typical home cooked meal while the second portrays where the youth of Vancouver find their food. It has been cleverly put side by side to convey that homeless or not, everyone is human and this could happen to anyone.


Image four

Image four: Artwork of man holding sign (Unknown)

The artwork of the man projects a strong message that homeless people don’t want money but rather they want the public to do something about the issue and assist them in different ways. It shares a positive light as it illustrates that people want to see change, but then again its actually putting words into action which is difficult. The image serves as a reminder to think about social justice and not only to raise awareness about this issue but to also think of other ways to help the homeless besides giving them money.


Image five

Image five: Series for homelessness campaign (Pope, 2007)

Something that we all take for granted are the everyday things we use at home. In this case Crispin and Porter created these minimalist campaigns for Miami Rescue Mission to raise awareness about homelessness. By creating these simple campaigns it bluntly conveys the struggles homeless people have every day.

Image six

Image six: UNICEF China’s Homeless campaign (Mych, 2010)

“The invisibles”. Ignored, avoided and neglected. UNICEF China’s campaign “Do not Ignore Me” portrays the harsh and often dismissed realities of the homeless youth on the streets of China. The images show two children camouflaged with their surroundings further expressing the term of being “invisible”. Often society walk past and ignore the homeless and it has been presented in a simple way with these images.  


Image seven

Image seven: Homeless people holding up facts about themselves (Bonderman, 2014)

These images, captured from a very powerful video, illustrate that homelessness can happen to anyone. Rethink Homelessness worked on this project in Orlando and asked homeless people to write one surprising fact about them. Their aim was to humanise people who sleep in their cars, on the streets and in subways. Their answers, as shown in this image, proved to be powerful and was not expected.


Image eight


Image eight: Awareness Campaign for the homeless (Unknown)

The placement of the posters are placed specifically to convey where the homeless youth are situated everyday. The message behind the posters really make the audience take a second look and rethink how to help to the homeless. It also grabs the attention of people who walk by, leaving them with the guilty thoughts most of society tries to ignore.

Image nine

Image nine: Two World (Donnelly, 2013)

This comic projects the constant neglect and avoidance society has towards homelessness. While the people of the public can be seen in high end brands, they continue to ignore and dehumanise homeless people.


Image ten

Image ten: Tweets from haters (TeleSur, 2015)

The public took social media to project their perspectives about homeless people. This image explores the hatred and negative attitude towards the homeless. As part of a viral video created by a Canadian non-profit organisation Raising the Roof their aim was to change people’s attitudes towards the homeless, and get them to see that those who are dealing with extreme poverty are human beings too. This image shows the ‘ugly’ side society that the homeless community  are constantly dealing with.



References: image archive
image one: Yoo, A. 2011, Poignant Posters: Winter Collection Share, Inspire, Connect, My Modern Met, viewed August, 28 2016, <>.
image two: Void, J. 2014, Don’t Give Money To Beggars At Christmas Say Bastards Who Run Homelessness Charities, Blog, WordPress, viewed August 28 2016, <>.
image three: Netley, R. 2013, Covenant House Vancouver Campaign, Graphic Profile, Behance, viewed August 28 2016, <>.
Image four: Unknown Unknown, I want Change, Social Change, Weebly, viewed August 28 2016, <>.
Image five: Pope, S. 2007, An Inconvenient Truth For Copywriters: How To Write Headlines And Why Your Career Depends On It, Advertising, IHaveAnIdea, viewed August 28 2016, <>.
Image six: Myck August 20, 2010, Dossier: Advertisement and Humanitarian, Marketing & Advertising, Paper Blog, viewed August 28 2016, <>.
Image seven: Bonderman, C. 2014, 20 Things You Didn’t Know About Homeless People, Takepart, Takepart, Takepart, viewed August 28, 2016, <>.
Image eight: Unknown Unknown, Interesting Awareness Campaign for the Homeless, Travel & Architecture, Wave Avenue, viewed August 28 2016, <>.
Image nine: Donnelly, L. 2013, Two Worlds, All Over The World, Blog, WordPress, viewed August 28 2916, <>.
Image ten: TeleSur 2015, Video of Homeless Crying While Reading Twitter Views Goes Viral, DailyMail, TeleSur, viewed August 28 2016, <>.



Blog Post 4: It’s not just a data game.

– Written By Maria Yanovsky 2016
One of six posters pasted up around London (Publicis London 2015)


“It is not the strongest of the species that survives. Nor the most intelligent. It is the one most adaptable to change.’ We believe that change has become the defining characteristic of today’s business environment. And that the brands that thrive are those best adapted to manage, capture and leverage change in the world around them.” – Publics London 2016

What happens when quantifiable data lacks effective emotive resonance when creating evocative social change campaigns? Or more importantly, how within the design world, is vast amounts of recorded statistics reformed into a solid creative, emotionally driven outcome. Emergent practices can be the facilitators of such transitions towards  creative social innovation. This appears to be the “hot” trend within design studious exploring and tackling issues such as homelessness. To put it simply, it’s no longer just a numbers game, with more and more studios using design thinking to create evocative campaigns that in a sense quantify data through empathetic means.
Publicis London is a small creative agency  part of a larger, global Publicis umbrella. The agency aims to create unique, irreplaceable and thought provoking ideas within the hands of their clients to “Lead the Change”-Publicis 2016. Teamed up with charity organisation Depaul (UK), Publicis London participated on a number of Service design projects, name-ably “Corner” a 2015 campaign aimed at increasing the number of Volunteers within a Depaul program called Nightstop. 

Stigma within and around the Homeless community (weather it be in Sydney or around the world), is a recurring theme for my research. Many evocative design strategies (that are not architectural) aim at changing lingering social Stigmas. In a previous post I mentioned that one of the largest road blocks to Social Change in regards to the Homeless is worryingly consistent social exclusion. With each campaign undertaken by Publicis London in Partnership with Depaul, the studio  attempts to create a suitcase of service design collateral that breaks social barriers.
Publicis London use strategic devices to trigger an emotional connection to the familiarity of the thought patterns expressed within the posters. “Corners” is a cleverly written campaign that tells “two sides of the story”. The Nightstop program is a volunteer lead initiative that provides spare beds for homeless youth between the ages of 16-25. “Corner, is a Gureilla Marketing campaign”- Publicis 2016 that fuses the materiality of street art (in particular paste up practice) and marketing. The campaign aims to increase the number of volunteers for this program through the reflection of perception. Pasted up on corners of buildings where they say “youth are most commonly found”-Publicis London 2016,  the body copy is split (the left side, when read alone only demonstrating the negative perception towards homeless young people, but once read together in full the message “transforms to show the benefits of becoming a volunteer”- (Publicis 2016) Depaul have an extensive amount of data that Publicis could draw from, statistics relate to the percentages of where this age bracket can be found. It can not be said for sure, however it would appear that Publicis would have had to conduct design related ethnography to get the source material required to write a the copy as to ideas people have about giving up a spare room in their house to homeless youth. The expressive campaign, is also poetic, conveying the feeling of seeing these homeless kids when rounding the corner of a building. Expressing this kind of empathy, Publicis Design would have had to have conducted extensive research not only on the data mine provided by their client, but they would have had to have also done ethnographic exercises to extract an emotive understanding from their audience. 

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Publicis London aim was to raise awareness and generate more volunteers through service design. Done through intelligent copy writing, guerrilla advertising tactics, and poetic design Depaul UK has stated that “The campaign appeared live on BBC TV News, national radio and over 70 blogs – reaching 6 million people. On a £0 media spend (all sites were donated), total earned media value was £1,589,857.Most importantly the total number of new volunteer enquiries increased by 6100% on the previous month. If all enquirers become volunteers, subject to vetting, it would be equivalent to increasing Nightstop’s London capacity by 50% – helping many young people turn a corner for real.”-Publicis London 2016.

Service design, truely demonstrates that social change comes not only through data examination and exploration but through the evocative nature of understanding the ethnography of the target audience.

Depaul 2016, Depaul, Homeless has no Place, England and Wales, viewed August 2016, <;.


Design you trust 2016, The Trick Copy On These Clever Ads Shows Another Side To Homelessness, viewed August 2016, <;.

FastCoCreate 2016, his Street Corner Campaign Shows Two Sides to Homelessness, Publicis London, viewed August 2016, <;.

Hohenadel, K. 2015, A Two-Sided Word Puzzle on London Streets Takes on Homeless Stereotypes, viewed August 2016, <;.

POST 2: Stigmatisation and the Concept of Homeless.

– Written By Maria Yanovsky 2016.

Screen Shot 2016-08-14 at 10.23.06 am
Before reading these articles and formulating the following analysis it is important to note this particular TED talk. Becky Blanton explores the concept of ‘home’ and its relevence to the stimga of being homless, explaining that being homless is also a state of being that isn’t regognised by even by homeless marginalised groups. (Blanton, 2009)


“Caring about homelessness: how identity work maintains the stigma of homelessness”

“Caring about homelessness: how identity work maintains the stigma of homelessness” was written with the combined efforts of Barbara Schneider and Chasten Remillard. Schneider is a Professor in the College of Education and Department of Sociology at MSU and Remillard is a communications scholar interested in questions of social and environmental justice. They both belong to university, academic bodies and appear to be well accredited within their chosen fields of research. Both these authors have many years of research under their belt which compared to the media secondary sources, enhances the depth of understanding for the reader and gives the impression that they are most definitely experts within their field. The paper mentions many psychology and theorists and is riddled with references and examinations of other academic writings enriching the text further.
The tone of this article is akin to that found in anthropological papers. The authors develop a detached, distant voice that is looking at the issue outside of the scope of emotional judgement. The authors are exploring the psychology of a social stigma rather than making a judgemental comment. Because of the nature of the paper, this article generally lacks bias (cold, and clinical examination), however there are snippets of passionate quips that indicate the authors expertise is not mechanical. Both the authors examine the various stigmas that are associated with the identification, exclusion and associations with the homeless as a deeper psychological manifestation of human insecurity. The authors examine various positions on stigma such as public stigma, which refers to the phenomenon of large groups holding and acting on negative stereotypes, concept of structural or institutional stigma, which refers to the discriminatory consequences, intended or unintended, of government or private organisational policies existential stigma, in which a person does not cause the stigma, achieved stigma in which a person is stigmatized because of his or her own conduct And lastly stigma unintentionally generated through good will behaviour.
This all aims to demonstrate that through social discourse there is a significant divide, creating social exclusion which hinders in rectifying a serious problem. Once this understanding is applied to (say for example) data taken from the various graph representations of the perception of homelessness in Australia and possible solutions it becomes apparent that government funding and intervention is not the only resolution strategy that needs to be re-examined.

Schneider, B./.R.,Chaseten January 2013, ‘Caring about homelessness: how identity work maintains the stigma of homelessness”‘, Text & Talk, vol. Volume 33, no. Issue 1, Pages 95–112, viewed August 2016, <>.


Written by no mentioned name, this report is owned by the Non Government Organisation, Homeless Australia who’s CEO and main point of contact is Glenda Stevens. Homelessness Australia (HA) is the national peak body for homelessness in Australia that provide systemic advocacy for the homelessness sector. Their main aim being to improve community awareness and understanding. Demonstrated by the previous article analysed, there are serious barriers to improving the homelessness situation because of the perpetuated stigmas associated with the populace affected by this issue, which are often misguided or uninformed understandings. This report aimed to demonstrate the different perceptions towards homelessness and compare those statistics to the “matter of fact” type statistics that were gathered in the context of homeless. The article is a rigorously researched response used for advocacy for the  8th National Homelessness conference, in September 2014 in Australia. Therefore, the article is inclined to the to the data being collected for example, work in favour of the homeless and presents the bias’s of the Non Government organisation who and are almost (in their own attempt) speaking on behalf of homeless people.
To tie in with the previous article, it was important to examine and analyse this (particular)report to form a conceptual synergy between theory and numerical statistics. Having read the previous article that is an academic exploration of the theorised psychology, this article strings together a fully stitched picture which many media articles will not touch base on as their main point of attack, has often been political players and their policies. The report shows that most of the perceived assumptions were the complete opposite to the actual facts being collected for example the location in which homeless people are often found, was originally assumed to be on the street, but data suggests that its actually in over crowded support housing. Perceptions of homelessness created for the Homelessness Australia organisation. is a survey conducted in 2014 for Homelessness Australia conducted a survey using the Pricewater House Coopers mobile phone survey tool, posing six key questions that were to gauge not only current statistics of homeless people, but to get a gauge of the attitudes, assumptions and associations with the homeless population within Australia.
From these two articles, it became clear that Stigma is a complex and entrenching systems of beliefs. As an umbrella term, it is important to break it down to understand how it happens, to determines why it happens to further determine how to fix it. Within further blog posts I would love to examine the overall impact of Stigma and how this affects people within homeless communities.
Homeless Australia 2014, ‘Perceptions of Homelessness‘, viewed August 2016, <>.



Blanton, B. 2009 · 7:09 · Filmed Jul 2009, The year I was homeless, TEDGlobal 2009, viewed August 2016, <>.

Blog Post 1 Uncompressing the Topic of Homeless.

Detailed black and white Portraits of the Homeless by Lee Jeffries. (Jeffries 2010). These photographs show the unique and often unconsidered aspects of people, in this case the homeless. The photographer highlights the beauty and rugged nature of this marginalised group, shedding light and depth to their stories.

– Written By Maria Yanovsky 2016.

Journal and media articles are a good way of pin pointing the current aspects of a chosen aspect of research that are most relevant to the “at the present” context. The following articles are a broad exploration of the different standpoints of homelessness within Australian Journalism. This small spectrum analysis will aim to begin to pinpoint issues presented within the articles themselves and hopefully, a broader understanding of the constructs and flow of information filters.



 “They kick and punch us and spit on us when we’re asleep”: Inside the homeless ‘tent city’ where Australia’s downtrodden live amid squalor in the centre of a glittering metropolis.

Frank Coletta is the Author of ‘They kick and punch us and spit on us when we’re asleep’: Inside the homeless ‘tent city’ where Australia’s downtrodden live amid squalor in the centre of a glittering metropolis’ an article written for he Daily Mail Australia, a sub branch of the Daily Mail UK which is a tabloid Newspaper and online article based publication company.
It’s sister paper The Mail on Sunday. Mail Online is a division of DMG Media, part of Associated Newspapers Ltd. The company have had allegations against untrustworthy and false articles, but have since then tried to be rectify their bad reputation and only publishing thoroughly researched content.
     The article appears to have been written to help raise awareness for Homelessness Prevention Week which capitalised on a trusted and well respected media and journalistic figure to help advocate awareness for the cause. Frank Coletta is a regular contributor to the Daily Mail and often (within written and video media) runs stories on social issues within society, however  knowledgeable within the field, he is no expert as this issue is not his chosen filed of study or interest.
In fact, this is the first time Frank Coletta has written about this issue, he often writes more political based stories or headliner stories.
     This article can be classed as a well researched editorial. Written from the perspective of Homelessness Australia (an organisation advocating on behalf of the homeless), this article  co-insides with Homeless Prevention week and captures the views and beliefs of not only the organisation but homeless people of Sydney, who lend their stories to the article.
Coletta writes from the angle of Homeless Australia and Homeless residents in Sydney to break stigma and create a sense of empathy from the readers.
     This article (like most) is not heavy, and only gives a brisk understanding of the tumultuous lives of the homeless and the serious issues faced nightly. Coletta attempts to draw out compassion so that the general perception of homeless people is not polarised by negative stigma explaining that the residents themselves are not safe despite the city council hiring guards for the protection of both the homeless residents and passers by within Belmore Park Sydney. Residents don’t own much, so Coletta attempts to capture the anguish of the residents who lose their tents and or belongings via theft or confiscation. Coletta, however balances this by detailing that some of the residents do have drug problems and mental problems, yet attempts to remove an personal stigma on an already heavily stigmatised topic. This authors position is comparatively balanced in the scale of the issue being researched. The author writes from the perspective of the homeless, however is able to balance the bias to include the motivations and opinions from members of the other side of the argument. This article is a small snapshot on just one of the issues of homelessness demonstrating its weight for in socially excluding practices in modern societies.
Colette, F. 23:50 +10:00, 24 July 2015, ‘’They kick and punch us and spit on us when we’re asleep’: Inside the homeless ‘tent city’ where Australia’s downtrodden live amid squalor in the centre of a glittering metropolis‘, no. Daily Mail Australia, viewed July, <>.



Housing policy is captive to property politics, so don’t expect politicians to tackle affordability.

Nicole Gurran and Peter Phibbs are the authors of ‘Housing policy is captive to property politics, so don’t expect politicians to tackle affordability’. Both, are Professor researches from the Australian Housing and Urban Research Institute (AHURI) linked with the University of Sydney generally writing for an online journal collective called “The Conversation” (journalism with academic rigour  where most articles are written by University academics. With University support, both authors earn credibility through their rigorous  and ethical research methods. Both authors are currently teaching and writing doctorates in this chosen field.
     From extensive research, it appears that when both the authors tackle this topic it is often approached with the hopefulness that Government bodies will implement an affordable housing strategy to help ease the rapidly increasing stress of high housing prices and the impenetrability for low income earners into this market. The intention is akin to that of a proposal, particularly written in response to the use of ‘policy capture’ by the ever determined government to void properly examining the issue.
     Nicole Gurran has written many articles that explore affordable housing, social housing (the main topic of interest) and about the Governments policy and policy makers and their implementation or more worryingly lack of implementation of effective strategy to reduce current social problems. It appears the Peter Phibbs has collaborated on some of the more recent articles that Nicole had published within the site. Both are very directionally against the Lack of Government intervention within the property market and both have analysed the effectiveness of social housing within other Countries and policies to create affordable housing such as  done (ironically) in China.
This article is a rigorously well researched, passionate article with plenty of anti government bias geared at attacking the current Governments stance on the issue at hand attempting to discredit policy makers and suggest alternative or from their belief ore effective methods to bridging the gap between housing inequality.
     Gurran and Phibbs explain the notion of policy capture and there is a heavy use of the word “avoiding” “…to understand why politicians and governments appear determined to avoid seemingly obvious solutions to housing problems”. The authors attempt to convince the reader through extensive research e.g. “to demonstrate that they have a seriously strong (and worrying) argument.” There is a strong essence that the authors are highlighting that policy makers and investors are hiding behind a charade and not working for the greater good of the society. This sentiment is common, with many authors criticising political and investment bodies for only thinking about their financial needs rather than the needs of the marginalised. As directional as this opinion is, the sentiment is shared amongst most authors writing about this issue who place high stress on the greed of investors and the lack of policy implementation and refinement to control the situation.
Gurran, Nicole and Phibbs, Peter March 10, 2016 2.07pm AED, ‘Housing policy is captive to property politics, so don’t expect politicians to tackle affordability’, no. The Conversation, viewed July, <;.



Mission Australia report finds one in seven young people at risk of homelessness.

The author is this article is Rachel Browne who is a Social Affairs Reporter for Fairfax Media linked with Sydney Morning Herald. She has an extensive article portfolio and not only writes for Sydney morning Herald, but for The Age, Vice Magazine and various other publications.
Browne may have been motivated to write the article as a pre-emptive reaction to a National report that was due to be released a week after this particular article was published. With an impressive amount of articles under her belt, this article reads as if Browne is an expert in (at the very least), the various social issues within Australia’s contemporary Urban scene, writing numerous articles about domestic abuse which is one of the key contributors to homelessness within Sydney.
Browne has written about domestic violence and abuse several times, delineating facts and figures in the hopes of raising awareness and breaking misconceptions. Touching on violence as one of the factors for youth Homelessness, this is Browne’s first attempt to communicate the gravity of the potential of youth homelessness within Sydney and its devastating impacts.
The article is a factual based editorial that combines findings from the Mission Australia report as well as primary research from a member of the subject matter being examined. The article is representative of the findings and passions of mission Australia, however the Author is attempting to create a positive, hopeful tone, to inspire change from the findings that are listed within the report thus the article has Mission Australia and humanitarian bias.
The author believes that young people are at more risk of entrenching themselves in homelessness, if they become homeless at a young age. She believes that (with research done with the Mission Australia report) that if young people are homeless early, this can disrupt their schooling which can entrench them within a bad position, “…with a leading welfare group calling on all governments to increase support for vulnerable teenagers before they spiral into entrenched homelessness.”. By identifying the risk factors, this issue can be stopped before it even starts isn the authors main message. From the report and Browne’s stance, the idea that there needs to be more services to help domestic violence and issues occurring within the home to help combat this problem, “… Ms. Yeomans said the report highlighted the need for improved early intervention services to support young people and their families.” Many authors share the same view, that policies need to be put in place to be preemptive to the issues at hand, whether it is housing afford ability or domestic violence or marginalisation, most authors already write with a convincing amount of data. Some authors have even pinpointed that certain groups of youth are even more susceptible than others such as the ones that are gender insecure, curious or experimental.
Browne, R. FEBRUARY 16 2016, ‘Mission Australia report finds one in seven young people at risk of homelessness’, Sydney Morning Herald, viewed July, <;.



These brilliant individuals are tackling everyday issues faced by homeless folk.

Lisa Cugnetto  a Freelance writer and content Producer, wrote the article These brilliant individuals are tackling everyday issues faced by homeless folk. published on SBS. The article is a small explanation of six initiatives that charities and Non Government Organisations have started to try and help the homeless. Cugnetto initially wrote most of her articles on wordpress, however her writing has gained traction within larger professional bodies such as the SBS which feature her “social good” articles regularly.
     It is unclear to what  exactly motivated Cugnetto to write this article, however  it appears that the article is a positive demonstration of the goodwill of small businesses and individuals towards the isle of homelessness which may be a response to the Governments lack of initiative. All her articles on this topic have been featured on SBS because of the unique angle explored, one which many authors don’t explore. Within this context, the author is not an expert however demonstrates expert knowledge and research skills in her compilation of information.
      Cugnetto has written one other article that is along the same wavelength as this example. It examines at a charity group that give homeless woman sanitary products and health care supplies to try and lighten the mood and uplift their spirits. Cugnetto focuses her writing on social activist groups, charities and the goodwill of private organisations, often only writing  from a positive angle, deliniating undertones of hope.
The article can be described as a factual editorial. Comprising of short snippets on each of the organisations, the author explains some of the key services currently available for the homeless, started by people who were I totally homeless or people who are severely moved by the issue.
      Cugnetto takes a hopeful stance within this article. Her goal, to explore “…six initiatives that are taking a unique approach to helping those sleeping rough or at risk.”. Many authors of articles that talk about homelessness and social exclusion attempt to create empathetic resonance and thus, change by decisively making the reader aware of failure in politic, politicians and their policies and society by creating a sense of urgency through the use of well researched statistics. Cugnetto on the other had takes the second most common approach. Attempting to engender a sense of hope, a common theme found in writers discussing this issue, articles such as this may then be used to assist these charities and independent organisations through crowd funded hopefulness. Cugnetto not only explains what the organisations are, but the (often) inspired history. For example, she explains that The Streets Barber is giving back to the community after overcoming a drug addiction. Cugnetto has a marginal position, it has only become a recent trend to use writing to support crowd funding campaigns brought about from the perpetual lack of government intervention, most writers writing in this niche field, focus on the stories of the homeless, rarely the small organisations supporting them.

Cugnetto , L. 16 FEB 2016 – 9:19 AM, ‘These brilliant individuals are tackling everyday issues faced by homeless folk’, SBS, viewed July, <


Push to support homeless LGBTI youth after influx at crisis accommodation centres.

The author of this article is David Lewis,a journalist working with the investigative radio documentary program Background Briefing on RN who commonly writes for ABC news. Lewis has covered many exclusive articles on niche topics. However well informed,this article is, as a journalist, Lewis is not an expert sourcing his  factual  based writing from provided data from expert researchers.
     Lewis (not having written about this issue before) was motivated to write this article because of a lack of recognition of LGBTI as a serious cause and categorisation for the soaring number in homeless youth and the fragile nature in which these sorts of statistics are recorded as certain labels are damaging. Written as an introduction to an  ABC Background Briefing, there is an  understanding of an internal review that will consider widening the scope of the information provided to the database, known as the Specialist Homelessness Services collection.
           This editorial contains the bias of Professor Susan Oakley from the University of Adelaide who passionately argues that We need to have a better understanding of who is presenting to begin with, before we can start to to think about how we can tailor our support services,”. Included is also the bias’s of members of that particular community. An opinion from member of parliament Alex Greenwich is incorporated as well as the opinion of someone directly correlated with the group in discussion. 
         The article suggests how the data collected from support services is a treasure trove for policy makers if the initiatives are taken to use them for causal change especailly in a sensitive manner. However there is slight resistance from members of parliament such as Alex Greenwich who believe that this needs to be done in a sensitive way, as this group of people are in an anxious place and would optimally “come out” confident. Lewis, is the facilitator of this conversation, exploring the issue from several angles. His writing is confident in the fact there is a serious problem not categorising LGBTI youth however the author understands the complexities of label slapping. Lewis’s flexible point of view links well with other articles that explore the tentative nature of youth homelessness. Many authors write in a weary tone because of the entrenching nature of this issue especially with the increasing statistics from support services and Census data collections. As this is a rising issue of concern, Lewis’s stance is becoming more and more common as even policy makers are becoming weary of the growing issue and the socially exclusive issues around its resolution.
Lewis, d. Updated 31 Mar 2016, 11:46am, ‘Push to support homeless LGBTI youth after influx at crisis accommodation centres’, Background Briefing on Radio National this Sunday at 8:05am, viewed July, <>.
After reading the following articles it has become clear that the topic of homelessness has a broad reach within the discourse of journalism and media. The most interesting finding from this aspect of research is that the topic of homelessness is in some respect, an unfavourable topic of discussion. The sizes of the articles, the general topic of the articles as well as the identity of the authors of these articles suggest that professional researches aren’t contributing to the cotinual casual discourse of this issue. This is indicative that socially, there is a lack of interest and thus, understanding and empathy of the greater concepts being proposed in weakened by the overlapping impact of event activism, which as a promotional device, is kept short and sweet making it difficult to fully connect to an audience that is generally non-the wiser of the issue at hand, creating apathy.

Jeffries, L.  2010,Untitled, Flikr, viewed 13 August 2016,<>.