By Marie Good
When considering the stakeholders of the issue of obesity and healthy living, you better clear your schedule for the next hour, make a cup of tea and have several large pieces of paper on standby to record all the major participants you can think of. The world of health is the world we live in every day and are unable to simply take a holiday from. As humans it is within us and around us every moment of our lives, which is precisely why everybody and everything we are, plays a part in how it functions in the bigger picture.
During a class exercise recently, I was required to do just that (minus the cup of tea, sadly). With my group we wrote down as many stakeholders as we could and positioned them in line of most important and influential to least. Gaining this overview we uncovered some insightful and surprising positioning within the list. Some stakeholders we had thought would be big players in the issue, when compared to others, were actually less important than those we initially considered less important. For example, economic position was deemed of higher influence than that of social media in its line of influence. This insight lead me to the idea that healthy living may just be a luxury for those with a socio-economic affordability for it, leaving the poorer to become poorer and unhealthier.
Furthering on in class we decided to plot out the relationships and connections between stakeholders which formed an intense web of lines, communicating how complex this issue is and how many influences have other influences via other stakeholders.
On leaving my class I decided to pursue this map and create my own, with particular focus on four crucial areas to draw connection between the groups and view any overlaps in influence. After listing initial stakeholders for the four main groups; emotional, medical, humans and environmental, I decided to pick an important word from each group and link it up with words from alternate groups. This mapping exercise further displays the complexity of the issue. I was interested to see though, how substantial the human and emotional group was in connection and influence with other stakeholders.
During a following class a week later, another mapping exercise was conducted but this time it was not concerning stakeholders only, but any word that could be related or influential to my topic. My group decided to divide our answers into five categories; education, expectation, support, role models and social to address the question of who and how these elements are formed. We also made subcategories listing who would use those words in everyday conversations. From this exercise I drew the conclusion of support being a crucial element to the recovery of a healthy lifestyle, however, not a readily available offering in today’s society.
These 7 mobile apps will help you find GMO and additive-free foods by Healthy Holistic Living, 2016
This image displays an emergence between the food and produce market and portable technology. It is a representation of how two unlikely elements can be paired through their connecting feature of data to create a further efficient source of information for tracking, keepsake or other personal reasons. Unlike written understandings of this, the picture allows us to see and interpret how the technology is used in the real world.
Farmacy by Piraro, 2011
A comic styled image with a humorous and witty catch, this image draws the audience in by utilising their knowledge of generalised pharmacy perception, as a place of medication and healthy influence and highlights the importance of eating healthy regularly in keeping the body in a positive state. The use of humour furthers the audience’s connection with the image, unlike traditional written statements and explanations.
5 ways to get fit and healthy by Women of Substance, 2015
A powerful image displaying a female actor kicking a mountain of junk food. The food has been made bigger than her, to symbolise how large the struggle is to rid our lives of such things. Images like the one above plant an idea into the minds of the audience quite quickly and efficiently, without the use of words.
Microbiome by NaturalHealth365, 2016
Unless you’re a doctor or studying the human biome, our internal structures are not something we like or have to think about much. This image almost acts as an infographic or informative insight into our internal gut system and how gut inflammations are caused through our biome. It assists our understanding in guiding our minds creativity towards imagining this as explained in words.
How your gut flora prevents you from getting fat and sick by Natural Mentor, 2015
Another powerful image, quite scientific in nature, suggesting humans are predominantly created from DNA and our genetics. This emphasis placed on merging the two highly recognisable forms is effective and easy to understand.
Magical ways to control your health and fitness by GagaTrends, 2015
This image is actually used as a feature image for a previous blog post of mine on the same topic, post one. In this blog post I gave an overarching view of obesity and healthy living subjects presented in the Australian press. The reason behind this image choice is because the items presented in the image are associated with our first thoughts of the term healthy living.
10 facts about obesity, by eNews channel Africa, 2014
Another image I have used as a feature image displays an overweight child, positioned next to a pizza box and playing video games. This, unfortunately is one of the stereotypes younger generations of people have today when the term ‘gamer’ or ‘overweight’ are used. It’s effective in conveying an emotive and therefore engaging and successful image.
Augmented reality fitness games coming to tablets and phones by TechRadar, 2013
The emergence of technology and physical activity has become an idea that seems to be accelerating at speed into shaping the future. This image is an example of augmented reality doing just this and encouraging people to get off their couches while gaming, instead of sitting, as pictured in the image above.
Food additives and behaviours by Yummy Tuckers, 2014
The image above displays a quite literal representation of the chemicals and additives being placed into a common household breakfast item. It is effective in doing so as these chemicals are usually hidden quite well (even on the information and ingredient panel) and the general consumer is not consciously recognising they are in what they are eating.
Doesn’t work, does it? by Kevin Prezzi, 2016
It’s no secret that our society is over medicated and under enthused about life in general. This image heavily communicates how reliant humans, as a collective, are on the pharmaceutical market. It suggests we are full yet still consuming medications, toxins and drugs ‘off a silver spoon,’ as the saying goes.
Augmented reality fitness games coming to tablets and phones, 2013, TechRadar, date viewed 19 August 2016, < http://www.techradar.com/news/mobile-computing/tablets/augmented-reality-fitness-games-coming-to-tablets-and-phones-1188130 >.
Doesn’t work, does it, 2016, Kevin Prezzi, date viewed 20 August 2016, < http://www.kevinpezzi.com/blog/steve-jobs_mel-gibson_cancer_appearance.php >.
Food aditives and behaviours, 2014, Yummy Tuckers, date viewed 20 August 2016, < http://www.yummytuckers.com.au/food-additives-and-behavior/ >.
How your gut flora prevents you from getting fat and sick, 2015, Natural Mentor, date viewed 19 August 2016, < http://naturalmentor.com/how-your-gut-flora-prevents-you-from-getting-fat-and-sick/ >.
Magical ways to control your health and fitness, 2015, GaGaTrends, date viewed 20 August 2016, < http://www.gagatrends.com/magical-ways-to-control-your-health-and-fitness/ >.
Microbiome, 2016, NaturalHealth365, date viewed 20 August 2016, < http://www.naturalhealth365.com/microbiome-gut-inflammation-1857.html >.
Piraro, D. 2011, ‘Farmacy,’ Bizarro, date viewed 25 August 2015, < http://pioneersettler.com/wp-content/uploads/2015/01/farmacy.jpg >
These 7 mobile apps will help you find GMO and additive-free foods, 2016, Healthy Holistic Living, date viewed 22 August 2016, < http://www.healthy-holistic-living.com/these-7-mobile-apps-will-help-you-find-gmo-and-additive-free-foods.html >
5 ways to get healthy, 2015., Women of substance, date viewed 22 August 2016, < http://www.womanofstyleandsubstance.com/5-ways-to-get-fit-and-healthy/ >.
10 facts about obesity, 2014, eNews channel Africa, date viewed 21 August 2016, < https://www.enca.com/10-facts-about-obesity >.
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