Mapping and image archive

Blog post 3. Mapping and image archive

Written by Hyunjoung You


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Group mapping of Obesity & Healthy living in class


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Environment we live in (Stakeholders / Values) mapping in class

During the class, our group created the mapping for issue, which is related to obesity and healthy living. Also, we made stakeholders mapping; we divided into 2 sections for stakeholders like human and non-human. This exercise helped to build the knowledge about diverse issues are associated with our topic (obesity and healthy living). In later class, we wrote down the words are linked to our topic. We shared each group words, and checked what they were interested in the words. For our group words, the most interesting word was ‘Active design’, and then, ‘Healthcare professional’, ‘Public health’, ‘Environment’, and ‘Healthy lifestyle’, and so on. I realized most of words are related to my specific issue that is the association between active urban design and obesity. Therefore, if I keep looking at this issue and trying to make better ideas, it would be definitely interesting to many designers and design students. In addition, there are many interesting words from other groups what I could not come up with even few words describe my issue properly. Thus, it was useful exercise to get the point of what I have to go with my issue.


10 Image Archive

Image 1. Put the Smartphone down: social media use and sleep disturbances linked

First image includes the guy who grabs his mobile cannot fall in sleep properly. This describes using smart phone for a long time brings about sleep disturbance. Nowadays, modern people often use social media such as Twitter, Facebook, and Instagram, etc. They use their mobile to keep checking social media, and it is still happened before people go to bed. Deep sleep is necessary to good health; therefore, this image shows technology is also one of distractions to healthy living.


Image 2. Dove Real Beauty campaign

In post 1, I already have written about the issue, which is related to this image. This image aims to women have the confidence with their natural bodies. However, the article what I read in post 1 insists that ‘real’ from that slogan could be problem because there are no standard for normal and real body. Also, it highlights these kind of campaign might lead to negative effect on public’s lifestyle and eating behavior. Therefore, this image is controversial even the purpose is good.


Image 3. Disease trigger

Right diet is one of significant factor to healthy living. As you can see this image, today many young girls have wrong beauty standard, for example, skinny is prettier. They become being very self-conscious, and they cannot be satisfied with them. It causes eating disorder such as overeating or anorexia; and this image is one of example showing anorexia successfully.

Image 4. Are You Eating Your Feelings?

The person eats the cookies with the different feelings in this poster. It shows people can overeat due to their feelings especially when their feelings are sad, tired, stressed, depressed, lonely, or anxiety. As you can the words in the cookies, all words represent negative feelings. The poster emphasises that people should stop overeating by bad feelings; they should find other appropriate solutions except overeating to make them feel better.

Image 5. How Coca-Cola, Britvic and Innocent are tackling the sugar issue

This image shows how soft drink has lots of sugar successfully. Therefore, it helps people being aware of it, and people can avoid drinking soft drink much. People are easy to addict sugar, so reducing sugar intake is really important thing to be healthy and avoid being obesity. This image is also used to support ‘sugar tax’ that I already mentioned in post 1; 20% tax on sugary drinks and sweets to help people reduce their daily sugar intake.

Image 6. Sedentary Lifestyle is a Health Risk

The potato is on the couch in this image. This points out an increase in sedentary lifestyle today. Many people prefer convenience; therefore, people tend to find easier ways when they travel, go or do something. They do not have enough physical activities, so it would bring about health risk such as heart disease, diabetes, colon cancer, and high blood pressure. Although this image describes sedentary lifestyle, it will lead to awareness to people.

Image 7. Urbanism as a public health issue: Oklahoma City’s battle with obesity

The silhouette of obese person is in front of many junk food shops. This illustration highlights urbanism as a public health issue, and it also says that urban environment should change for public health. I posted the design guidelines about this issue in post 4. This image shows the real environment that affects public health negatively. If there are less unhealthy food shops in our environment, it will definitely helpful to public health. However, there would be many objections by especially junk food and sugary food industry.


Image 8. Killer at Large

This image is a documentary poster. It includes the fries in the cigarette packet. People recognize how smoking cigarettes is harmful for the health. The image uses that common sense to let people realize how junk food is also as bad for our health as smoking.


Image 9. What are you letting your child put in his mouth?

This image is United Way + American Heart Association joint campaign poster. The poster has gun shape of the chocolate with the texts below it. It points out children obesity can be prevented by parent’s right diet education. The visual aspect and the phrase are appropriate to describe how right diet is important to children.


Image 10. Obesity is Suicide

This image is a campaign poster to raise awareness of obesity. This poster might be sensational, but it will make people to think that obesity affects their health negatively. Thus, people try to choose healthier choices, not unhealthy things.




Brown, V. 2015, Dove Real Beauty campaign, news, viewed 11 August 2016, <;.

Chill Out Point, 2009, “OBESITY IS SUICIDE” AD CAMPAGIN, viewed 20 August 2016, <;.

Ellis, M. 2016, Put the Smartphone down: social media use and sleep disturbances linked, MNT, viewed 23 August 2016, <;.

 Greenstreet, S. 2008, Killer at Large, viewed 23 August 2016, <;.

Hamid, S. 2010, United Way + AHA Anti-Obesity Campaign, Behance, viewed 20 August 2016, <;.

Hochberg, A.T. 2015, Urbanism as a public health issue: Oklahoma City’s battle with obesity, Archinect, viewed 20 August 2016, <;.

Obesitysoc, 2015, Are You Eating Your Feelings?, viewed 23 August 2016, <;.

Roderick, L. 2016, How Coca-Cola, Britvic and Innocent are tackling the sugar issue, Marketing Week, viewed 23 August 2016, <;.

Stark, S. n.d. Disease trigger, A Stark Reality, viewed 23 August 2016, <;.

Sullivan, R. n.d., Sedentary Lifestyle is a Health Risk, Sci-Unison Fitness, viewed 23 August 2016, <;.






POST 3: My Words & Image Archives in Obesity and Healthy Living: Mapping the Participants & Images I felt touched

Written by Meiying Lin

♥ Words Archives

The images below are the Stakeholders maps we developed in our group, the issue we are working on is Obesity and Healthy Living. This exercise provides us a good opportunity to explore more stakeholders related to our issue, and the relationship between the stakeholders. The aim of these maps is to clear up what we got and to help developing our own proposal.

(click the images to see the full version)

Obesity & Healthy Living Stakeholders (non-humans & humans)

Base on the Stakeholders map above, we created a chart to list the effective level of elements that could influence obesity, and a chart to list some words from negative to positive.

1 – 10 : More Important – Less Important.

Effective Level of Elements in obesity
Negative to Positive

Within this exercise, I found out designer plays an important role in obesity. To encourage obesity, designer helps fast food companies to create posters and advertisements on social media; To prevent obesity, designer invents active design to push people to do more physical activities. Even though there are plenty of reasons and elements that can affect obesity, the designer is always a key stakeholder in obesity and healthy living.

♥ Image Archives

The images below are some designer posters and illustrations that encourage people to keep away from obesity. My collection of images show designers/illustrators has done a lots of works to against obesity.

Image 01
Illustration by John Holcroft

This illustration uses a visual simile to show teenager spent plenty of time in computer/video games every day. The roots under the boy represent the boy has been sat and play games for a long time. If we look at the illustration carefully, we will find out the boy have a fat waist and fat arms. To spend plenty of time each day directly causes a result of a lack of exercising.

The illustrator is trying to convey the harm of allowing the teenager to play computer/video games for a long time without an appropriate exercise, it is one of the main reasons why teenage obesity rate is keep growing nowadays.

Image 02
Poster, He trusts you with his life. Prevent Childhood obesity.

This poster creates a typography children with a bunch of unhealthy/fast food words such as pie, milkshake, and chips to imply children’s eating habit. Childhood obesity has become a serious issue nowadays, parenting and family eating habit is the main reason that causes childhood obesity.

‘He trusts you with his life.’ Children usually eat what his parents gave; Children don’t have the ability to acknowledge food he ate is healthy or unhealthy; Children don’t have the ability to aware if he is becoming or already became obese. The parent plays an important role in children’s eating habit. To prevent childhood obesity, parents must become a good role model and guide them to eat healthy food.

Image 03
Kindergarten Obesity, illustration by Kristian Hammerstad

Again, parenting and family eating habits play an important role in childhood obesity. In addition, this illustration also warms people that mothers who eat junk food during pregnancy and while breastfeeding has obesity-prone children. Within this illustration, the mother feed a slice of pizza to the baby. This is a horrible action, it usually won’t happen in real life.

However, lots of research suggests that pregnant and breastfeeding women should not indulge in fatty, sugary and salty foods under the misguided assumption that they are “eating for two.” Lots of women are not aware this potential risk while they are pregnant and breastfeeding, and this causes childhood obesity rate growth.

Image 04
Poster: Live Longer by World Health Eat Responsibly Organization

This poster was created by World Health Eat Responsibly Organization. This poster uses a visual metaphor of a person trying to use a banana to cut himself to convey a message that health food won’t kill people, on the other hand, junk food will.

As we all know, junk food contains overmuch sugar, salt, and fat, which can make people become obese and cause chronic disease such as high blood pressure, diabetes and heart disease, etc. The aim of this poster is to tell people to get healthy food and stay away from junk food for our own health.

Image 05
Movie Poster, Killer at Large

This is a poster of a documentary called ‘Killer at Large’ directed by Steven Greenstreet, and published in 2008 in America. This documentary was an overview of the political, social effects and problems associated with the rising epidemic of American obesity. The poster itself used a cigarette case to pack the chips and convey a message that chips (junk food) is as much harm as smoking, they both caused chronic disease and cancer in people.

I think the aim of this poster and movie is to point out even smoking and having junk food both caused health issues, people and the American government still haven’t taken any serious action to control it like smoking.

Image 06: Poster, It’s Scary what we put in our bodies

This poster use junk food, sweet, and soda drinks to create a devil face to warn people these foods are not good for health. ‘it’s scary what we put in our bodies’. I like this poster because the devil face looks exaggerated, which created a sense of humor.

The aim of this poster is to prevent people from having junk food, sweet, and soda drinks for health. Again, junk food, sweet, and soda drink contains overmuch sugar, salt, and fat, which can make people become obese and cause chronic disease such as high blood pressure, diabetes and heart disease, etc.

Image 07
Poster, Obesity in America Awareness

This poster was created by OAC (Obesity Action Coalition). This poster uses yellow and black colours to attract people’s attention and create a sense of seriousness.

It is obvious to see the aim of this poster, there are three black men within this poster, two of them are obese, and the texts below said ‘Two in three Americans are obese.’ and ‘ Obesity in linked to more than sixty chronic diseases.’ The aim is to point out the serious issue of obesity rate in America and to let obese people know the harm of keep being obese.

Image 08
Poster, Fighting Against Obesity

This poster is for a campaign for motivating action against obesity in the United Kingdom. As we all know, obesity is a worldwide issue and obesity can cause various chronic diseases. Instead of keeping warm people how much danger of being obese and/or counting how many people in the world are obese, this poster use love to encourage obese people to lose weight.

‘It’s not about size, it’s about .’Plenty of obese people don’t want to lose weight. Some people think they are fine and they are happy with their size; Some people want to lose weight, but they don’t have a motivation, or just being lazy. But to tell those people to lose weight for the ones they love is a tempting motivation.We all want to do something for the ones we love. I found this poster very touched, and I like how this poster friendly suggest obese people lose weight, such as using the words ‘taking care of yourself’ instead of ‘get a weight loss’ and using the word ‘size’ instead of ‘fat’.

Image 09
A Series of Obesity Awareness, Poster by Kershin Lee

Again, obesity is a worldwide issue. This poster is designed by a Malaysian designer, named Kershin Lee, for ‘another size’ obesity Awareness Campaign. According to research, Malaysians are NOT very concerned about their eating habits, especially during festive seasons (Lee, K. 2012).. Kershin’s idea was to use jeans to deliver a message that holiday and festive do not give you a reason to be overeating. Overeating will cause obesity matter of fact, and 2 in 5 Malaysians were already obese.

I love this poster because of its warm colour tone and its vector style. A colourful poster can attract people’s attention easily and a vector style character can create a sense of humour. To deliver a serious message in a tactful way makes this message become more acceptable for more peoples.

Image 10
BEAT THE SWEETS! Poster by Comic Company

This cute poster is designed by Comic Company. The target audiences of this poster are children and parents. The aim of this poster is to encourage children to eat more healthy fruit and eat fewer sweets. Again, childhood obesity is a serious issue nowadays, children’s eating habit is one of the main reasons that cause obesity. To encourage children to eat more healthy fruit and vegetable is the most effective way to against childhood obesity.

Image References:
  1. Holcroft, J. 2014, How Completely Nuts Modern Life Has Become, illustration, viewed 19 August 2016, <>.
  2. He trusts you with his life. Prevent Childhood obesity, n.d, poster, viewed 19 August 2016, <>.
  3. Hammerstad, K. n.d, Kindergarten Obesity, illustration, viewed 19 August 2016, <>.
  4. World Health Eat Responsibly Organization, 2011, Live Longer, poster, viewed 19 August 2016, <>.
  5. Killer at Large, 2008, movie poster, viewed 19 August 2016, <>.
  6. Create a Movement, n.d, It's Scary what we put into our bodies, poster, viewed 19 August 2016, <>.
  7. Shinkard, A. n.d, Obesity in America Awareness, poster, viewed 19 August 2016, <>.
  8. Fighting against obesity, 2014, poster, viewed 19 August 2016, <>.
  9. Lee, K. 2012, A series of obesity awareness posters, poster, viewed 19 August 2016, <>.
    Comic Company, n.d, ‘BEAT THE SWEETS POSTER’, poster, viewed 19 August 2016, <>.