Mapping and image archive

Blog post 3. Mapping and image archive

Written by Hyunjoung You

 

Group mapping of Obesity & Healthy living in class

 

Environment we live in (Stakeholders / Values) mapping in class

During the class, our group created the mapping for issue, which is related to obesity and healthy living. Also, we made stakeholders mapping; we divided into 2 sections for stakeholders like human and non-human. This exercise helped to build the knowledge about diverse issues are associated with our topic (obesity and healthy living). In later class, we wrote down the words are linked to our topic. We shared each group words, and checked what they were interested in the words. For our group words, the most interesting word was ‘Active design’, and then, ‘Healthcare professional’, ‘Public health’, ‘Environment’, and ‘Healthy lifestyle’, and so on. I realized most of words are related to my specific issue that is the association between active urban design and obesity. Therefore, if I keep looking at this issue and trying to make better ideas, it would be definitely interesting to many designers and design students. In addition, there are many interesting words from other groups what I could not come up with even few words describe my issue properly. Thus, it was useful exercise to get the point of what I have to go with my issue.

 

10 Image Archive

Image 1. Put the Smartphone down: social media use and sleep disturbances linked

First image includes the guy who grabs his mobile cannot fall in sleep properly. This describes using smart phone for a long time brings about sleep disturbance. Nowadays, modern people often use social media such as Twitter, Facebook, and Instagram, etc. They use their mobile to keep checking social media, and it is still happened before people go to bed. Deep sleep is necessary to good health; therefore, this image shows technology is also one of distractions to healthy living.

 

Image 2. Dove Real Beauty campaign

In post 1, I already have written about the issue, which is related to this image. This image aims to women have the confidence with their natural bodies. However, the article what I read in post 1 insists that ‘real’ from that slogan could be problem because there are no standard for normal and real body. Also, it highlights these kind of campaign might lead to negative effect on public’s lifestyle and eating behavior. Therefore, this image is controversial even the purpose is good.

 

Image 3. Disease trigger

Right diet is one of significant factor to healthy living. As you can see this image, today many young girls have wrong beauty standard, for example, skinny is prettier. They become being very self-conscious, and they cannot be satisfied with them. It causes eating disorder such as overeating or anorexia; and this image is one of example showing anorexia successfully.

Image 4. Are You Eating Your Feelings?

The person eats the cookies with the different feelings in this poster. It shows people can overeat due to their feelings especially when their feelings are sad, tired, stressed, depressed, lonely, or anxiety. As you can the words in the cookies, all words represent negative feelings. The poster emphasises that people should stop overeating by bad feelings; they should find other appropriate solutions except overeating to make them feel better.

Image 5. How Coca-Cola, Britvic and Innocent are tackling the sugar issue

This image shows how soft drink has lots of sugar successfully. Therefore, it helps people being aware of it, and people can avoid drinking soft drink much. People are easy to addict sugar, so reducing sugar intake is really important thing to be healthy and avoid being obesity. This image is also used to support ‘sugar tax’ that I already mentioned in post 1; 20% tax on sugary drinks and sweets to help people reduce their daily sugar intake.

Image 6. Sedentary Lifestyle is a Health Risk

The potato is on the couch in this image. This points out an increase in sedentary lifestyle today. Many people prefer convenience; therefore, people tend to find easier ways when they travel, go or do something. They do not have enough physical activities, so it would bring about health risk such as heart disease, diabetes, colon cancer, and high blood pressure. Although this image describes sedentary lifestyle, it will lead to awareness to people.

Image 7. Urbanism as a public health issue: Oklahoma City’s battle with obesity

The silhouette of obese person is in front of many junk food shops. This illustration highlights urbanism as a public health issue, and it also says that urban environment should change for public health. I posted the design guidelines about this issue in post 4. This image shows the real environment that affects public health negatively. If there are less unhealthy food shops in our environment, it will definitely helpful to public health. However, there would be many objections by especially junk food and sugary food industry.

 

Image 8. Killer at Large

This image is a documentary poster. It includes the fries in the cigarette packet. People recognize how smoking cigarettes is harmful for the health. The image uses that common sense to let people realize how junk food is also as bad for our health as smoking.

 

Image 9. What are you letting your child put in his mouth?

This image is United Way + American Heart Association joint campaign poster. The poster has gun shape of the chocolate with the texts below it. It points out children obesity can be prevented by parent’s right diet education. The visual aspect and the phrase are appropriate to describe how right diet is important to children.

 

Image 10. Obesity is Suicide

This image is a campaign poster to raise awareness of obesity. This poster might be sensational, but it will make people to think that obesity affects their health negatively. Thus, people try to choose healthier choices, not unhealthy things.

 

 

Reference

Brown, V. 2015, Dove Real Beauty campaign, news, viewed 11 August 2016, <http://www.news.com.au/lifestyle/beauty/face-body/study-claims-plussize-models-may-contribute-to-obesity-epidemic-and-unhealthy-lifestyle-choices/news-story/9742de8fb4ef04633b2a67681bf5d376&gt;.

Chill Out Point, 2009, “OBESITY IS SUICIDE” AD CAMPAGIN, viewed 20 August 2016, <http://www.chilloutpoint.com/art_and_design/the-best-of-ad-campaigns.html&gt;.

Ellis, M. 2016, Put the Smartphone down: social media use and sleep disturbances linked, MNT, viewed 23 August 2016, <http://www.medicalnewstoday.com/articles/305665.php&gt;.

 Greenstreet, S. 2008, Killer at Large, viewed 23 August 2016, <http://www.imdb.com/title/tt0903660/&gt;.

Hamid, S. 2010, United Way + AHA Anti-Obesity Campaign, Behance, viewed 20 August 2016, <https://www.behance.net/gallery/United-Way-AHA-Anti-Obesity-Campaign/438465&gt;.

Hochberg, A.T. 2015, Urbanism as a public health issue: Oklahoma City’s battle with obesity, Archinect, viewed 20 August 2016, <http://archinect.com/news/tag/206280/obesity&gt;.

Obesitysoc, 2015, Are You Eating Your Feelings?, viewed 23 August 2016, <http://www.obesitysoc.org.uk/images/Press_2015/Website2015/obesity_poster_eat_your_feelings_2.jpg&gt;.

Roderick, L. 2016, How Coca-Cola, Britvic and Innocent are tackling the sugar issue, Marketing Week, viewed 23 August 2016, <https://www.marketingweek.com/2016/01/27/how-coca-cola-britvic-and-innocent-are-tackling-the-sugar-issue/&gt;.

Stark, S. n.d. Disease trigger, A Stark Reality, viewed 23 August 2016, <http://www.astarkreality.com/2014/10/religious-fasting-can-exacerbate-eating.html&gt;.

Sullivan, R. n.d., Sedentary Lifestyle is a Health Risk, Sci-Unison Fitness, viewed 23 August 2016, <http://www.sci-unisonfitness.com/sedentary-lifestyle-health-risk/&gt;.

 

 

 

 

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The Active Design Guidelines for healthy living

Blog Post 4. Identifying and collecting a design example

Written by Hyunjoung You

 

While I wrote blog post 2, I could obtain useful information that is related to the association between obesity and food advertising. Blog post 2 gave me opportunity to think how our environment affects our healthy living once again. Therefore, I looked back the issue of obesity and healthy living, and thought what we can do for this issue as a designer. I believed the most effective design for obesity and healthy living is good urban design. Urban design is the closet factor to people today, so urban design might influence public health positively if it is well designed to let people choose healthier choices.

Active Design Guidelines: Promoting Physical Activity and Health in Design

I found ‘The Active Design Guidelines: Promoting Physical Activity and Health in Design’ is introduced by The New York City Departments of Design and Construction (DDC), Health and Mental Hygiene, Transportation (DOT), and City Planning. The Active Design Guidelines (2010) states the problems of obesity and with it type 2 diabetes are getting worse rapidly in New York City. It is caused by population’s over-consumption of calories, which is formed by the built environment in which we live, work, and play. The Guidelines aim to encourage physical activity by providing appropriate design of environment such as promoting stair climbing, walking, bicycling, transit use, active recreation, and healthy eating.

Summer Streets is a program of the NYC Department of Transportation in which designated routes are temporarily closed to motor vehicles and opened to people for walking, bicycling, running, and exercising over multiple weekends. Park Avenue

Research has suggested that greater land use mix is correlated with lower obesity. Partial land use male of New York City, showing the intense mix of land uses in the city.

 

Reference

 

City of New York, 2010, The Active Design Guidelines: Promoting Physical Activity and Health in Design, viewed 18 August 2016, <https://centerforactivedesign.org/dl/guidelines.pdf&gt;

 

Perkins+Will, 2011, ‘A New Design Movement That Can Help Us Beat Obesity’, Fast Co Design, viewed 20 August 2016, <http://www.fastcodesign.com/1663272/a-new-design-movement-that-can-help-us-beat-obesity&gt;

Blog Post 3: Emergent Practices and how they Influence Social Change

 

‘Reframe Refugees’ by Marie Louise Diekema and Tim Olland. (What Can Design Do, 2016)

 

What Design Can Do Challenge is a worldwide annual design competition that showcases design as a catalyst for change and addresses complex societal problems. This year, the challenge had a specific focus on design solutions for refugee issues, in particular the accommodating, connecting, integrating and settling refugees in urban areas.

One of the five winners of this competition was the project, Reframe Refugees designed by Marie-Louise Diekema and Tim Olland. This is a digital platform that allows refugees to upload photographs of themselves and their lives for newspapers and media outlets to purchase.

“The photos of refugees shown by mainstream media all look the same and, more importantly, only present refugees in desperate and helpless situations. The digital platform, Reframe Refugees, helps the world realise that refugees are people with the same dreams and ambitions as everybody else. “

Reframe is compatible with smartphones making the platform user friendly and accessible.When people upload, they have the opportunity to personalise their photographs with descriptions and the stories behind the images. These are quality checked and then offered for purchase to media companies. The payment for the photographs goes directly to refugee services and charities.

I found this project interesting as it raised similar concerns that arose for me when I was researching for my image bank. The manner in which refugees are represented in the mainstream media is extremely impersonal and in many ways dehumanises them and makes them seem like ‘others’. Through primary research and interviews, it becomes clear that the treatment of refugees by mainstream media and government has lead to a sense of complacency about refugee issues within the general public. One of the issues I’m looking to focus on is how to shift the media narrative about refugees in an attempt to make the general public less complacent and more aware about the human stories behind these issues.

Below is a the explainer video that Marie-Louise Diekema and Tim Olland made for Reframe.

 

References:

What Design Can Do 2016, Winner 5: Reframe Refugees, viewed 22 August 2016, http://www.whatdesigncando.com/challenge/project/photo-agency-run-by-refugees/&gt