Blog post 3. Mapping and image archive
Written by Hyunjoung You
During the class, our group created the mapping for issue, which is related to obesity and healthy living. Also, we made stakeholders mapping; we divided into 2 sections for stakeholders like human and non-human. This exercise helped to build the knowledge about diverse issues are associated with our topic (obesity and healthy living). In later class, we wrote down the words are linked to our topic. We shared each group words, and checked what they were interested in the words. For our group words, the most interesting word was ‘Active design’, and then, ‘Healthcare professional’, ‘Public health’, ‘Environment’, and ‘Healthy lifestyle’, and so on. I realized most of words are related to my specific issue that is the association between active urban design and obesity. Therefore, if I keep looking at this issue and trying to make better ideas, it would be definitely interesting to many designers and design students. In addition, there are many interesting words from other groups what I could not come up with even few words describe my issue properly. Thus, it was useful exercise to get the point of what I have to go with my issue.
10 Image Archive
First image includes the guy who grabs his mobile cannot fall in sleep properly. This describes using smart phone for a long time brings about sleep disturbance. Nowadays, modern people often use social media such as Twitter, Facebook, and Instagram, etc. They use their mobile to keep checking social media, and it is still happened before people go to bed. Deep sleep is necessary to good health; therefore, this image shows technology is also one of distractions to healthy living.
In post 1, I already have written about the issue, which is related to this image. This image aims to women have the confidence with their natural bodies. However, the article what I read in post 1 insists that ‘real’ from that slogan could be problem because there are no standard for normal and real body. Also, it highlights these kind of campaign might lead to negative effect on public’s lifestyle and eating behavior. Therefore, this image is controversial even the purpose is good.
Right diet is one of significant factor to healthy living. As you can see this image, today many young girls have wrong beauty standard, for example, skinny is prettier. They become being very self-conscious, and they cannot be satisfied with them. It causes eating disorder such as overeating or anorexia; and this image is one of example showing anorexia successfully.
The person eats the cookies with the different feelings in this poster. It shows people can overeat due to their feelings especially when their feelings are sad, tired, stressed, depressed, lonely, or anxiety. As you can the words in the cookies, all words represent negative feelings. The poster emphasises that people should stop overeating by bad feelings; they should find other appropriate solutions except overeating to make them feel better.
This image shows how soft drink has lots of sugar successfully. Therefore, it helps people being aware of it, and people can avoid drinking soft drink much. People are easy to addict sugar, so reducing sugar intake is really important thing to be healthy and avoid being obesity. This image is also used to support ‘sugar tax’ that I already mentioned in post 1; 20% tax on sugary drinks and sweets to help people reduce their daily sugar intake.
The potato is on the couch in this image. This points out an increase in sedentary lifestyle today. Many people prefer convenience; therefore, people tend to find easier ways when they travel, go or do something. They do not have enough physical activities, so it would bring about health risk such as heart disease, diabetes, colon cancer, and high blood pressure. Although this image describes sedentary lifestyle, it will lead to awareness to people.
The silhouette of obese person is in front of many junk food shops. This illustration highlights urbanism as a public health issue, and it also says that urban environment should change for public health. I posted the design guidelines about this issue in post 4. This image shows the real environment that affects public health negatively. If there are less unhealthy food shops in our environment, it will definitely helpful to public health. However, there would be many objections by especially junk food and sugary food industry.
This image is a documentary poster. It includes the fries in the cigarette packet. People recognize how smoking cigarettes is harmful for the health. The image uses that common sense to let people realize how junk food is also as bad for our health as smoking.
This image is United Way + American Heart Association joint campaign poster. The poster has gun shape of the chocolate with the texts below it. It points out children obesity can be prevented by parent’s right diet education. The visual aspect and the phrase are appropriate to describe how right diet is important to children.
This image is a campaign poster to raise awareness of obesity. This poster might be sensational, but it will make people to think that obesity affects their health negatively. Thus, people try to choose healthier choices, not unhealthy things.
Brown, V. 2015, Dove Real Beauty campaign, news, viewed 11 August 2016, <http://www.news.com.au/lifestyle/beauty/face-body/study-claims-plussize-models-may-contribute-to-obesity-epidemic-and-unhealthy-lifestyle-choices/news-story/9742de8fb4ef04633b2a67681bf5d376>.
Chill Out Point, 2009, “OBESITY IS SUICIDE” AD CAMPAGIN, viewed 20 August 2016, <http://www.chilloutpoint.com/art_and_design/the-best-of-ad-campaigns.html>.
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Hamid, S. 2010, United Way + AHA Anti-Obesity Campaign, Behance, viewed 20 August 2016, <https://www.behance.net/gallery/United-Way-AHA-Anti-Obesity-Campaign/438465>.
Hochberg, A.T. 2015, Urbanism as a public health issue: Oklahoma City’s battle with obesity, Archinect, viewed 20 August 2016, <http://archinect.com/news/tag/206280/obesity>.
Obesitysoc, 2015, Are You Eating Your Feelings?, viewed 23 August 2016, <http://www.obesitysoc.org.uk/images/Press_2015/Website2015/obesity_poster_eat_your_feelings_2.jpg>.
Roderick, L. 2016, How Coca-Cola, Britvic and Innocent are tackling the sugar issue, Marketing Week, viewed 23 August 2016, <https://www.marketingweek.com/2016/01/27/how-coca-cola-britvic-and-innocent-are-tackling-the-sugar-issue/>.
Stark, S. n.d. Disease trigger, A Stark Reality, viewed 23 August 2016, <http://www.astarkreality.com/2014/10/religious-fasting-can-exacerbate-eating.html>.
Sullivan, R. n.d., Sedentary Lifestyle is a Health Risk, Sci-Unison Fitness, viewed 23 August 2016, <http://www.sci-unisonfitness.com/sedentary-lifestyle-health-risk/>.
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