Blog Post 10

Reflection and Proposition

by Jennifer Guerim Kim

Through discussion about my service design with partner on last week, it was hard to explain ideas due to my proposition quite squeezed many functions with complex proposals. I tried to finalise proposition with clear and simple proposition to follow the main theme that decrease sugar consumption and develop consumers’ awareness of sugar.

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Prototype of Smart Sugar

Project Title :  Smart Sugar

Practice Type :  Mobile Service Design

The Aim 

  • Create a service design based on user experience design tools which has high value of usability and easy accessibility to be one of the closest on our ordinary life.
  • To decrease consumers’ consumption of sugar, ‘Smart sugar’ will save customer who are exposed to be persuaded by exaggerated package design, advertisement and promotion easily without knowledges of hidden form of sugar.
  • To alert risk level of sugar follow the individual health condition
  • To inform general knowledge of nutrition facts and an accurate sugar level of food through easy and simple infographic design.

The Issue 

  • Significant numbers of consumer have not purchased sugary foods or products with recognition of nutrition facts which presents how much sugar include exactly. They usually persuaded by sympathetic advertisement and exaggerated package design without any knowledge of hidden form of sugar.
  • People have lack of awareness of how much we need to exhaust physical energy and what kinds of physical movement to burn fats or calories from sugar intake.

The process of design / function 

  • Simple and easy accessibility
  • Ability to measurement of sugar
  • Customisation features ( function to alert limitation of sugar level and using navigation to set jogging route/ course for users’ environment )

The Possible change 

  • Support consumer’s awareness about how much exact amount of sugar included in our product and recognition about the hidden form of sugar in the package design.
  • In the process of conversion to ‘kilometre’ from ‘calories’ ; change to distance of user need to burn calories from eaten amount of sugar, user can calculate how much they should exercise to keep their sugar level or develop health.
  • Provide exercise motivation.

In overall, I need to develop design through categorised in three maps to show each steps or process of each inputs and outcomes with using textualised contents and symbolic icons . In addition, It should contain cause, possibilities and effectiveness as a detailed process to interact with design project and users in the final outcomes.

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Blog Post 09

Visual documentation of the brainstorming session

by Jennifer Guerim Kim 

W W W W W

I identified issues and problem statement to determine proposals on the last blog post. I will examine specific target audience and clear understanding of my topic through five ‘W’ s which are ‘who, what, when, where, and why’.

WHO 

The general consumers particularly who want / need to improve their health condition and are interested into dietary life by intaking essential nutrients in balance. It will be beneficial impact on consumer who would like to do productive their grocery consumption with accurate awareness of nutrition facts especially in sugary foods. Moreover, it will affects on the company or manufacturers of food industry.

WHAT 

Design solution will support to establish certain understanding about the sugar and strong awareness of what product/ food includes how much amounts of sugar they’ve included and how much sugar consumer needs to intake depends on individual health condition. It also delivers representation of structured infographic graphics of complex information to people access easily.

WHEN 

Anytime in everywhere; when they do shopping, prepare to meal and check their health balance.

WHERE 

Everywhere at anytime; where they purchase grocery products, particularly sugary foods at shopping centre, supermarkets, restaurants, cafes and their home etc.


WHY 

All of customer have responsibility to recognise about the product how much amount of sugar include in fact and improve each of consumers’ health through improvement of knowledge impact and effectiveness of sugar on body. They also need to know hidden forms of sugar on package and advertisement to avoid excessive sugar intake and reduce consumption of sugary foods.

 

Brainstorming potential design solutions

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After specified topic through generating of 5 ‘W’s, I discussed about my possibilities of design solution with group and it was opportunity to expand my ideas with peers in overall. Then I re-organised my brainstorm in broad ways of design thinking and this process navigates what I should research more about and existed design for health caring service such as health interface design by delivering clear infographic and simple information. It also needs what kinds of campaign for health and obesity issue already started and what’s their profits and effectiveness.

 

Blog Post 08

Brainstorming possibilities for a design response

by Jennifer Guerim Kim 

Reflection on the process

The process of brainstorming, collaborative issue mapping and discussion of ideas in participatory weekly group work lead my uncertain ideas to identify as topic within the cultural, economical and political sectors. Moreover, weekly documenting on blog support direction of design processes and develop depth on issue that inform a design possibility.

Problem statement

I will articulate possibilities about issue of sugary foods intake which relates with our healthy living, impacts on culture of consumption and generates conflict about economic consequence between policy of government and management of food company through taxation of sugary sweetened beverages.

Identified Issues 

  • Design should inform accurate knowledge of sugar which has both beneficial and detrimental effects on issue of obesity and our healthy living. It supports how sugar becomes to be an essential part of our physical and psychological cycling through historical references and scientific research. In comparison, it needs to alert awareness of negative influence on our body and ultimate cause of obesity or related diseases to people who have ignorant behaviour about sugar.
  • Significant numbers of consumer have not purchased sugary foods or products without recognition of nutrition facts which presents how much sugar include. They usually persuaded by sympathetic advertisement and exaggerated package design without any knowledge of hidden form of sugar.
  • To avoid obesity and high level of cholesterol, people have lack of awareness how much we need to exhaust physical energy and what kinds of physical movement support to burn fats from sugar intake.
  • It is important to survey of public opinion about the taxation of sugary sweetened beverages which is ongoing process of political issue that increasing consumption of sugary food is one of the serious problem world widely. And persuade people to let them change their mind as taxation is more important to reduce obesity related issues in diverse ways than profits of company on food industry.
  • People have weak mind to cook low sugary foods and lack of awareness about replaceable organic ingredients instead of sugary processed foods.
  • To prevent children obesity who is one of the major target audience of sugary sweetened foods, design should focus on how it will educate about their eating habits and improve understanding of sugar at the level of children.

Proposal 

I aim to create a service design through user experience design tools which is one of the importance of designing and enhancing solving issues in contemporary our lives. It will prevent obesity and lead people to live healthier than nowadays’ their ignorance and lack of seriousness of their body by sugar intake that is an interaction between users and issues. Its high value of usability and accessibility to be one of the closest digital platform on our ordinary life to alert risk level of sugar depends to people depends on each their health conditions individually and lead them to do physical movement follow their sugar intake. Moreover, easy and simple infographic statics, icons and graphic elements will develop their general knowledge of nutrition facts or recognition of what many different kinds of hidden forms of sugar appeared at package or advertisement.

Blog Post 07

Mapping Issue

by Jennifer Guerim Kim 

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01. Related words of Obesity & Healthy Living 

Our group wrote down all related words about obsesity and healthy living with opposite meaning of words to expand our ideas and perspective in various ways.

 

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02.  Chosen Five Words 

Through collection of related words about obesity and healthy living, we choose 5 words:  Role Models, Support, Expectation, Education Social.

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Group 01) Issue Mapping: Healthy Living and Obesity

03. Issue Mapping & Stakeholder – Healthy Living and Obesity

We made second stakeholders with the chosen words such as role models, support, expectation, education and social about healthy living and obesity. At first, part of support includes broad participants which corporate with public and private both – government, social media, local community, doctors, personal trainers and family. And role models are impacted by social and mass media in general, but children’s dietary life mostly effects on their family behaviour and parents’ education. Also, expectation is related with government, society or peers, but we thought the most important is satisfaction of each our selves. Outcomes of stakeholders show how obesity and healthy living impact on our live in various way.

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Group 02) Controversy mapping: Natural vs Artificial

04. Controversy Mapping- Performance Enhancement: Natural vs Artificial

After creating stakeholder, our group focus on theme of ’Natural vs Artificial’ in performance enhancement mapping. This categorised into environments, item objects, persons, professions, substance, injuries and benefits. In this process, it made chance to see our topic quite deep insight perspectives, detail of objects, professions who guide well-being life and specific places.

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Group 03) Actors mapping: Steroids

05. Actors Mapping – Steroids

In the last mapping process, we focus on a word of ’steroids’ through value alignments, motivation, politic issues, hierarchies, challenges, capacities and associates. We thought that the most valuable alignments and capacities of steroid are getting satisfaction and strength in physically and psychologically both. Also, it associates with athletes, body builders, energy increasing, fast recovery and production of muscle.

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Personal 01)  Controversy mapping: Sugary Food vs Non-Sugary Food
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Personal 02 ) Actors mapping : Woolworth

Overall, I could experience how to expand ideas and get deeper knowledge of focused topic through mapping. Moreover, it makes chance to share aspects between our group in various ways. In beginning of process, I just focused on specific idea of ’taxation of sugary sweetened beverages’ and only a word of sugar. There was no categories to expand my ideas in the different sides of issue about sugar. Now I’ve got significant topic such as who is going to my target audience, where the place should solve problem effectively and what specific support ideas will solve this issue.

Blog Post 06

Scraping the Web for Data

by Jennifer Guerim Kim 

Definition of social network site is “a web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system.” (Boyd&Ellison, 2007)

Social media networking is the communication, a countless array of internet based tools and platforms to interact between people. This networking is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created. These countless information, images or websites are specified and simplified by assigning or “tagging” individual sites with searchable key words.

The data collection of social media has benefits on getting new, current and representative data sources through every post and conversation. These data offers not only historical view but also an up-to-the second, streaming record of people’s beliefs, attitudes and actions which has a complete picture of their audience and can even use some of the data to predict future behavior when data is combined.

Twitter is broadcasting daily short messages about modern attention deficit world rapidly and scan-friendly. It is about discovering interesting people online, and following their burst messages for as long as they are interesting.

Radio Posting

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Af first, I searched #sugar, #sugarsweetenedbeverage, #healtheffects and found radio contents, ‘All the dirty facts about sugar, and why we can’y get enough of it’, which discuss about the barriers of our sugar addiction and the reason why we can’t stop putting in our bodies despite its horrible effects with doctors and specialists. They introduce why it’s so bad for us at the introdcution of the radio show, they focus on what it does for our bodies now, as well as over time, how the doctors and our guest deal with their sugar cravings, how to kick the bad habits of snaking on sugar and explain addiction to sugar and how we can overcome it. From this informative radio series about sugar, I found interesting points of consumption of sugary foods, most of consumer are just not aware how much sugar include in their foods due to the hidden form of sugar and different ways of sugar labelling. I tried to search up #hiddenformsofsugar and #sugarlabelling on next step.

Blog Posting

The I found the Henrietta Norton’s blog who interested in healthy living and diverse points of view about sugary foods and heathy living. She also mentioned a list of ‘hidden form of sugar’ such as Dextrose, Modified starch, Fructose, Corn syrup, Sorbitol, Fruit juice concentrate etc.

Twitter Archiver  

Twitter Archiver is the simplest tool for saving tweets and it is easily capture all tweets that match particular search terms in a Google Spreadsheet automatically. People can use the tool to monitor tweets around any conference hashtag, learn what people are saying about brand, track popular search terms, save tweets from any geographic location and more.Screen Shot 2016-09-06 at 8.38.42 pm.png

I searched as #sugar or #sugaryfood or #sugarlabelling or #sugarnuturition.One of thousand tweets, I found the campaign as ‘ I quite sugar’ and the most highest ‘retweets’ number of their post was the shock photograph of Nutella’s nutrition.

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Moreover, I found the campaign which is called by ‘I quite sugar’ and they encourage people to cut out the sugary food and teach how to eat real food follow their suggested meal plans by qualified nutritionists through their 8 weeks program. They share their programs to quit sugary foods and recipes for cooking fresh and healthy food and deep inside of sugar further information.

In overall, I could easily find on-going most contemporary issues and trends through scrapping web. Especially, references from Tweeter becomes to be an opportunity to expand my ideas and able to scope into issue of sugary foods follow the trends and get public mass opinions. Moreover, I think ‘hashtag’ and ‘retweet’ are  medium to how popular issues bring people’s sympathy. As meaning of word ‘web’, search engine of social media is one of the most impertinent key method to get designer’s needs and aims on design research process through its connecting links and interaction between web users.

 

 

References

Agarwal, A. 2015, How to save tweets for any Twitter hashtag in a Google Sheet, Digital Inspiration, viewed on 20 Sep 2016, <http://www.labnol.org/internet/save-twitter-hashtag-tweets/6505/>.

All the dirty facts about sugar 2016, The Staying Young show 2.0, Stay Young Media Group, New York, 13 July.

Boyd, D. M. & Ellison, N. B. 2008, Social Network Sites: Definition, History, and Scholarship, Journal of Computer-Mediated Communication, pp.210-230, viewed on 21 Sep 2016, <http://onlinelibrary.wiley.com/store/10.1111/j.1083-6101.2007.00393.x/asset/j.1083-6101.2007.00393.x.pdf;jsessionid=B9BC8D3A937D5AAC232F9AA4E975A679.f01t01?v=1&t=itc9mrpd&s=c99f0fffba78964163c8e76bbda9668f107df743&gt;.  

 

Blog Post 05

Approaches to design for change, design-led ethnography

by Jennifer Guerim Kim

Interview with Miyoung 

  • Personal perspective of Obesity : She is not interested in issue about obesity due to she naturally born to be skinny and always eat foods in balance. However, she has experience to gain weights drastically by eating snacks and sweet things while she was getting stressed out.
  • Discussion about high percentage of Australian obesity in global

: Miyoung and I both are based on Korean culture and backgrounds, which typically most of Korean cuisines are baed on agriculture such as eating rice oriented diet, low-fat ingredients, long-term cooking and especially used to eat fermented foods. Based on Korean backgrounds, we thought that Asian and Western dietary life are so different and Australian are exposed to have a lots of sugary foods even Australian highly regard on wellbeing and organic foods.

  • Perspective on Sugar Tax

: Miyoung has heard about tax on sugar at once through media, but never know what   is exactly using and how it goes in Australia. After telling about what it is, she agreed with adopting adding taxation on sugar sweetened beverages through example of legislation of ‘seat belts’ in UK which government forced to set this policy compulsory and mandatory to every UK even they had quite large of opposition forces. And now it saves a lots of lives from car accidents. And also I told her the success result about reduction of teenagers’ consumption of tobacco recently. We both believed that taxation of sugar will contributes to the prevention of diabetes and one of the way to treat obesity related diseases.

  • What is healthy living?

: Miyoung’s theme was mental illness which correlation between physical and psychological reaction or impacts. And we also talked about Obesity is also one of physical over-reaction or anorexia from psychological impacts such as stress.In overall, the best way of living healthy could be by self-satisfaction through well-balance between mentally and physically both.

Experiment

I had simple experiment throughout outcomes from interview with Miyoung that we visited to Coles together and let her pick five grocery items each of looking like ‘low-sugary’ and ‘heavy-sugary’ foods in comparison.

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She chips, chocolates, soft drink, cocustard cream milk and ice cream to shown as including lots of sugar. The sugar contents of them are no different as Miyoung’s expectation because they contain substantial amount of sugar and also fat as saturated fat and lots of carbohydrate. These are shown on the nutrition facts which are at the corner of backside of package. ( I re-organised their sugar contents on the table as we can see on the below.)

high_sugar_table

 

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In contrast, for low-sugary foods, she picked baby foods, light milk, wholegrain bars, coconut water and frozen vegetables packs. The most of their package design depicts advertised phrases such as – ‘Made with fresh veggies, low in sugar, low in sodium, no artificial colours or flavours and no preservatives or thickeners’. However, it was hard to find containing ‘no-sugar’ food at all. Most of them contain sugar even small amounts in the sugar free foods. (as we can see on the table)

low_sugar_table

In overall, I realise the interaction between consumer and package advertisement significant impact on consumption of sugary foods through experiment. I as a researcher of this task or one of consumer begin to wonder how many people recognise exactly how much sugar they intake from their foods without deception of advertisement and what impacts are on their body.

Blog Post 03.02

Constructing an Image Archive

by Guerim Jennifer Kim

Collection of Images

# Image 01

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In general, image of ‘Healthy living vs Unhealthy living’ is effective introduction of obesity on my blog post to show how two different bodies or their organs work through metaphoric graphics. This contrast appeals that healthy lived body works systemically and stimulates circulation much better than obese body.

# Image 02

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Obesity is one of the most serious public health problems of the 21st Century. This image satirised that obesity issue is getting worse as compared with improvement of technology over times. Moreover, it pitches correlation between technologies and life style such as reduction of physical movements, depending on convenience life and also increasing media impacts on humans.

# Image 03

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This comic satirises how media impacts on people’s perspective about obesity in general and it may deliver misinterpretations of awareness what healthy living is and obesity.

# Image 04

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This image referenced the fact that Samoa Air started charging passengers by weight and it is the first system of its kind in the world.It issued about discrimination what is their standard of charging by weights and difference between obese and well-built people if it determined how they use distinguish over-weights to suit their criteria as like over 118kg charges more 130 pounds than ‘standard’ weights.

# Image 05

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This image let audience recognise children obesity issue that people can not blame the parents who buy junk food but able to blame the commercials that advertise junk food. It is continuos bad linkage between advertisement and children obesity that not only is that parent preventing the child from seeing junk food advertisements, someone is making a responsible decision to prevent the child from becoming obese.

# Image 06

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This image argued with the fact in America that tax for soft drink is the solution to help reduce the ones of obesity due to soft drinks are not the cause of obesity which is only a small percentage of the daily intake of kilo-joules comes from soft drinks.

# Image 07

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This cartoon reveals title of article, ‘Obesity is not a disease’, which points out the obese person who don’t want to go on a diet and think they are kinds of disease. It shows how obese patients impact on difficulty of hospital service and abuse of health care fees.

# Image 08

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Flesh Chair is designed by Nanna Kiil who would like to refocus undesirable human overweight as a aesthetics impetus, combined with a pleasant appearance in bright and soft materials that leads the user to be embraced by comfortable volumes. In design field, the role of product design in experiences of obesity has not been addressed yet, but products can dictate the micro-interactions whether positive, neutral, or negative are by design. Nanna mentioned as the experience of how our bodies had to adjust to the extra weight affected our sense of the “ease” of sitting down and helped established empathy for people who are obese.

# Image 09

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# Image 10

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References

Ashraf. 2013, Obesity vs Media, Dottech, viewed on 30 Aug 2016, <https://dottech.org/111117/obesity-vs-media-comic/&gt;.

Lhyman626. 2013, Can we really just blame junk food commercials, WordPress: Obesity Blog Comm 230, viewed on 30 Aug 2016, <https://obesityblogcomm230.wordpress.com/category/refutation/&gt;.

Mollard, A. 2016, Sugar kills. So what are we going to do about it?, The Daily Telegraph, viewed on 30 Aug 2016, <http://www.dailytelegraph.com.au/rendezview/sugar-kills-so-what-are-we-going-to-do-about-it/news-story/966cc5e6f4725e160087269b0068b6c8&gt;.

Obesity is a leading preventable cause of death n.d., viewed on 30 Aug 2016, <http://coralclub-wa.com/articles/obisety/&gt;.

Pemberton, M. 2013, Obesity is not a disease: Pretending otherwise will stoke an epidemic and crush the NHS, The Spectator, viewed on 30 August 2016, <http://www.spectator.co.uk/2013/10/the-battle-of-the-bulge/&gt;.

Replacing sugar-sweetened beverages with water n.d., viewed on 30 Aug 2016, <http://www.strauss-water.com/replacing-sugar-sweetened-beverages-water&gt;.

Sugar Tax: Why it won’t work n.d., viewed on 30 Aug 2016, <http://www.daimanuel.com/2016/01/28/sugar-tax-why-it-wont-work/&gt;.

The Hoopla. 2013, A Great Weight To Fly, The Hoopla, viewed on 30 Aug 2016,<http://thehoopla.com.au/great-weigh-fly/&gt;.

Tunstall, E. D. 2014, Sitting phat: re-designing obesity and chairs, The Conversation, viewed on 30 Aug 2016, <http://theconversation.com/sitting-phat-re-designing-obesity-and-chairs-23433&gt;.

Zacharyhintion, 2012, Healthy Living vs Unhealthy Living, WordPress: JAC200, viewed on 30 Aug 2016, <https://jac200.wordpress.com/2012/11/19/healthy-living-vs-unhealthy-living/&gt;.

Blog Post 03.01

Mapping the Participants

by Guerim Jennifer Kim 

Mapping

On Week 02, our group gathering word lists of human and non-human about Healthy Living based on each researched articles on in the beginning of class. Media and motivation mostly impact on human’s perception or understanding of what healthy living is due to people are closely exposed to media which sometimes leads upright values of wellbeing or produce misinterpretation to audience in contrast. Then, governmental policy hugely related with economic impacts and medical support on individual and social lives. From collection of participants, we made key influenced word lists and it became main categories of stakeholders with related themes.

01. Influence lists of health living

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02. Stakeholders 

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Blog Post 04

Identifying and Collecting a Design Example

by Guerim Jennifer Kim

Rethink sugary drink

Rethink Sugary Drink aim decreasing the consumption of sugar sweetened beverages to prevent Australian from overweight and obesity which is a leading risk factor for type 2 diabetes, cardiovascular disease and some cancers. Moreover, this project encourage Australians to rethink their sugary drink consumption and switch to water, reduced-fat milk or unsweetened options. They  informed about sugary products which we are already familiar. It mentions reason of why sugar is ‘bad’ for us, another view of fruit juice and ‘diet’ soft drink, guideline for recognising amounts of sugar on package and differences between cream milk and low fat diaries. Additionally, they produce campaign advertisements to alert Australian to dangerous of sugar. For example,

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Link with advertisement of ‘How far do you have to run to burn off sugary drinks?’, they made drink calculator to recognise audience how they need to walk to work off their sugary drink intake by selecting gender, places and how many of each type of drink they’ve consumed that they want to walk off. Then, the calculator tell audience how far people will have to walk from the CBD in each own state/territory to burn off those kilojoules.

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Blog Post 02

Building My Expertise Using Scholarly Secondary Source

By Jennifer Guerim Kim 

01. Taxing Sugar-Sweetened Beverages to Lower Childhood Obesity

A report of ‘Taxing sugar-sweetened beverages to lower childhood obesity’ is written by Sarah A. Wetter who is a legal researcher of Public Health Law and Policy Program with Another author,  James G. Hodge, a professor of Public Health Law and Ethics. ‘Sugar Tax’ broadly impacts on public health, politics, economic and society due to applying taxation on sugar-sweetened beverage, SSB, aimed to reduce overall sugar consumption and contribute on public health, especially protect the health of children. Composers argue that  taxation of SSB should implement internationally and believe it will yield long-term public health benefit according to revealing seriousness of American children obesity with their research as status report about facts on public response of United States. Moreover, they support how the other nations implement this taxation as a legal legislation and provide suggestion to overcome barriers.

Sarah and James support their positive perspectives on taxation of SSB consumption as a major contributor to children obesity motivated by scientific facts that obese children who decreased their added sugar consumption saw significantly decreased LDL cholesterol, blood pressure, and triglyceride levels in just 10 days. They impress fact that reducing sugar has possibility to improve children health care and build up reliability to audience through succession example case of Mexico where adapt sugar tax. Moreover, it will make same effectiveness as tobacco taxation that tax great impacts on low-income populations and impose significant health care costs. Tax of tobacco already depict as the single most effective tool in reducing the demand for tobacco use, particularly among children and adolescents.

On the other hand, authors state many kinds of barriers on legislation of sugar taxation due to negative public opinion and dissatisfaction of curbing SSB consumption. And they suggest considerations for future tax proposal to implement taxation of SSBs that include appropriate definitions of SSBs, setting an effective tax rate and proper allocation of tax revenues.

02. The Impact of a Tax and Sugar-Sweetened Beverages on Health and Health Care Costs: A Modelling Study

A paper of The impact of a tax and sugar-sweetened beverages on health and health care costs: a modelling study is written by four authors, J. Lennert Veerman, Gary Sacks, Nicole Antonopoulos and Jane Matin. They are all professional researchers about major study of public health, obesity prevention and obesity related diseases. They aim to estimate the consequences of an additional 20% tax on sugar-sweetened beverages (SSBs) on health and health care expenditure through their supported researches and statics.

This paper generates that if Australian government collects tax on SSBs from present, it will produce much revenue (estimated as over 400 million dollars) in each year. And this is able to support participants as adult whose ages are over 20 years olds in particularly and they have risk factors on exposure of dangerous level of obesity-related diseases. In comparison with previous report which is ‘Taxing SSBs to lower childhood obesity’, composers of this report emphasis that increasing the tax on sugared drinks and improve population health, reduce health care costs as privilege for adults, as well as bring in direct revenue based on present condition of Australia.

Australian policy makers are ongoing to examine legislation of tax on SSBs under consideration and researchers advocate raising funds that can be used for comprehensive strategy to improve diet and population health shown as similar opinion and expectation of sugar tax with Sarah and James of previous paper. However, this report referred in sensitivity analytic perspective that how government applies revenue generated by the tax when it is outweighed by more people remaining alive who would have died without the tax, and who accrue health care costs due to unrelated illness. Moreover, in economic aspects, it uses Australian price elasticity estimates that consumption of SSBs were shown to be affected by changes in the price SSBs, the only cross-price elasticity which was statistically significant for Australia related to artificially sweetened drinks. In overall, authors support that a tax on SSBs should be considered as part of Australia’s tax reform agenda through evidenced cases and international experiences.

References

Veerman, J. L., Sacks, G., Antonopoulos, N. & Martin, J. 2016, ‘The impact of a tax on sugar-sweetened beverages on health and health care costs: a modelling study’, Plos One, vol. 1, no. 1, pp. 1-10.

Wetter, S. A. & Hodge, J. G. 2016, ‘Taxing Sugar-Sweetened Beverages to Lower Childhood Obesity’, Ethical and Legal Issues in Pediatrics, vol. 44, no.1, pp. 359-361.

Blog Post 01

Creating a Data Set Using Secondary Sources

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by Jennifer Guerim Kim 

01. The 4 factors that drag Australians down

This article is written by a journalist, Matt Wade who has consistently brought  attention on the complexity of humanitarian and developing challenges to encourage and get response with compassion and generosity from all Australian throughout his articles. Particularly, this article generates four important defects which are mental illness, obesity, long-term unemployment and income inequality that Australian should perceive what deteriorate the quality of life.

Especially, in my personal point of view, it was irony fact that how Australian, who seem like living their life as ‘well-being’ and eating fresh & healthy foods, became as one of most obese nation in the world. According to national health survey 2014-5 from Australian Bureau of Statistics, they reported as Overweight / Obese population increased as 63% of Australia from 56% in 1995 as like 11.2 million obese adults and 27% children. Moreover 1.0 million of population have type 2 diabetes in 2015 (National Health Survey, 2015).

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Figure 01. Wellbeing cost 2016, Fairfax-Lateral Economics Index of Australia’s Wellbeing.

Not only their health problem, it brought economic impacts on the costs of obesity, such as work absenteeism due to obesity — related illnesses and covering health care expense. The wellbeing cost of obesity has risen more than 80 per cent in the past decade to more than $130 billion a year, equivalent to about 8 % of annual output of the economy. I will research about what are related problem about Australian obesity and how Australian overcome barriers to improve people healthy living.

02. Junk food advertising in Canberra could be restricted to tackle childhood obesity

I wondered why childhood obesity is increased and how this outcome comes from? Obese children in Australia have a 25 to 50% change of becoming obese adults and this change increases with an increasing degree of overweight and the later into adolescence to excess body weight is carried.

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Figure 02. Children’s understanding of persuasive junk food advertising 2013, Advertising Effects World Press Blog.

According to survey from Dietitians Association of Australia, Australian children are consuming more than the recommended amount of sugar and saturated fat. Not only natural genetic cause of obesity from parents and lack of dietary of family food or physical educational activities at school for preventing risk for obesity and following obesity, but also Natasha reported that the ACT government pointed out seriousness of how Australian children are exposed inappropriate influences from media and an advertisement for junk food or any unhealthy goods.

Moreover, displaying sweetened goods at supermarket makes easy to young people get them. This article delivers fact that policymaker of ACT will consider the consultation that businesses offer more healthy options and that junk food advertising is reduced. I totally agree with government should invest input to make balance between food industry, the community and individual to find ways to make healthy options more accessible and affordable and marketed.

03. Should we still be choosing fat-free over full-fat products?

Obesity and living healthy is strongly related with intake nutrients evenly from foods, taking extra vitamins and healthy goods as fat-free or low fat. When we are doing grocery shopping, we have experienced to make decision with labels such as Light, 99% fat-free, reduced fat, low fat, reduced calorie etc products. Rebecca gives out a question to audience as does every fats in foods are “bad” for our health and how meaning of ‘fat’ was changing from past to present and also will develop value of fat in the future.

In mid-1900s, fat was assigned the highest value rather than macronutrients and people believed that a high-fat diet would lead to weight gain when”Atwater Factors” is discovered. And scientists researched that eating saturated fat and trans fat increase risk of coronary heart disease.This outcome let to an explosion in fat-free and reduced fat food products and marketing in present. However, various dietary guidelines currently and broadly has been issued that leads people suitable amount of overall fat intake and take care of saturated and trans fat due to detrimental effects on cardiovascular health. In future, we will have lots of processed carbohydrate options such as low in fibre and high in glycemic index in our supermarkets and food outlets.

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Figure 03. Unsaturated fats are energy dense, but they health benefits 2016, Shutterstock.

“Recommend the more “pure” unsaturated fats in moderation as there is the high energy-density issue — eating high protein and dairy food options scubas lean meats, fish, some nuts; eating high unsaturated fat foods such as nut butters and olive oil in small amounts.”

04. The $250 million tax eight in ten Australians say they would support 

While I was collecting articles about obesity and healthy living, I found a new word called as ‘Sugar tax’ which is tax on sugar sweetened beverages to promote reducing sugar consumption in overall and aim to encourage healthy diets and offset the growing economic costs of obesity. Sue reported that 80% of Australia would support a tax on sugar-sweetened beverages (SSBs) if the revenue was spent on trying to tackle childhood obesity and increase participation in sport. Government suggests that they will invest on subsiding healthy food and create various healthy programs to reduce childhood obesity as encouraging children to play sport. Particularly, they try to avoid fast food and sugar-sweetened beverage sponsorship of children’s sport. Moreover, to encourage Australian drink pure water in convenient they provide more access to water fountains in public spaces. However, there are various negative points of view of taxation of SSBs and I’m interested in how Australian researchers will suggest on solving conflicts and what succession cases of other nations to adopt sugar tax.

05. Sprawling Sydney makes it hard to walk and it’s bad for our health

This article drives new points of view about Australian healthy living in environmental matter and relationship between urban design and health. Tim address Sydney as “compact city” where is well served by mass transportations and has higher density provides opportunities for walking and has a healthier population. This kind of walkable urban places are called by ‘Walk-ups’ which gain market share over their drivable suburban competition and it approaches dominated real estate development. Particularly, I think it was interested that “density” of population on walkable cities develop as the most educated and wealthy compare with the western Sydney where has dilemma to take disadvantages from poor condition to serving public transport and increasing the diabetes and obesity population as well. However, following outcomes of density city is continuing to rise costs of housing, so, Tim predicts that this inequity of access to the benefits of density and walkability will persist or worsen. Through this article, I get the chance to recognise new perspective how urban design impact on economics, inequality society and healthy living.

References

Natasha. B 2016, Junk food advertising in Canberra could be restricted to tackle childhood obesity, The Sydney Morning Herald, viewed 15 Aug 2016, <http://www.smh.com.au/national/health/junk-food-advertising-in-canberra-could-be-restricted-to-tackle-childhood-obesity-20160607-gpdh54.html >.

Reynolds. R. C. 2016, Should we still be choosing fat-free over full-fat products?, The Sydney Morning Herald, viewed 03 Aug 2016, <http://www.smh.com.au/lifestyle/diet-and-fitness/should-we-still-be-choosing-fatfree-over-fullfat-products-20160612-gphkl8.html&gt;.

Sue, D. 2016, The $250 million tax eight in ten Australian say they would support, The Australian, viewed 02 Aug 2016, <http://www.news.com.au/lifestyle/health/the-250-million-tax-eight-in-ten-australians-say-they-would-support/news-story/c98fa7972cfd2df50ad71552f66bc032&gt;.

Wade. M 2016, The Four Factors that drag Australians down, The Sydney Morning Herald, viewed 02 Aug 2016, <http://www.smh.com.au/comment/the-four-things-that-drag-australia-down-20160607-gpdfrg.html>.

William, T. 2016, Sprawling Sydney makes it hard to walk and it’s bad for our health, The Sydney Morning Herald, viewed 03 Aug 2016, <http://www.smh.com.au/comment/its-hard-to-walk-around-in-sydney-and-it-is-making-us-fat-20160721-gqahdl.html&gt;.