Post 10: Reflection

Written Song-Yi Im

Due to I missed the class in week 7, I present my chosen proposal, interactive billboard, to peer student in other tutorial classroom. The feedback indicated my proposal doesn’t really belongs to any three format, generative, service designs and data visualisation.  She suggest some specific direction which is using the number of touch as an collective data so it can be developed in data visualisation format. The great thing about this one on one peer feedback was the response is immediate and able to discuss in depth within designer’s point of view. By sharing each other’s proposal, I could find its weakness that I’ve missed out on and understanding of designs and supplement the point.


Final proposal

Project title

‘From your heart’

Practice type

Generative design +bit of data visualisation

The issue

Apart of genetic inheritance, acquired method of livelihood that built in childhood is important to lead further health life. The parent is the prominent factor that shapes children life habit. However, Permissive parenting style, which has lack of guidance on children, interferes to implement healthy behaviour for child. This progressive parental education, relies on child’s own control, tends to be shown in younger generation parent. How can change them more participating to educate their children with awareness of health habit in childhood is important.

Target audience

The proposal targeting adult 18-24, who is young parent or potential parent

The possible change of user’s behaviour

It purpose to imply the idea of indulgent parenting threatens children health and kids need be educated how they behave healthier with parent’s consistent education under affection. By experiencing the design, the audience aware the issue and be more participating on children education.

The design action to support change

Proposal design is interactive billboard that will installed in public space. The screen presents animated child doing unhealthy performance repeatedly like eating junk food. When people give the child a proper guidance by touching heart icon on the screen, the kid temporarily stops the motion and get health with showing his body size getting slimmer. After some certain time passes, the child restarts bad habit as it requires consistence of education with affection. It will produced as series design include other unhealthy behaviour, such as over spending on screen time, lack of bed time, buying sugary food or extra. The screen counts number of touching with a tagline of ‘you’re the (number)th person who cared this child’ to collect action data. Based on the collected data through touching activity, it provides visual result how the child have become adult with which kind of lifestyle. It will show different results of children depending on number of participation the screen has been counted. The higher number, The healthier result. The result image can be reached through QR code on the bottom of screen.

-Rough Visual Draft



Post 9: Visual documentation of the brainstorming session

written by Song-Yi Im

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Brainstorming map of bad shopping habit of parent

In the class week 6, our group was combined to other group who has same issue and work on brainstorming about topics. It was good chance to explain my narrowed topic, ‘parenting style and children’ and get perspective from people outside of group but has knowledge of obesity. We conducted brainstorming about each member’s chosen topic to find out possible solution designs. It progressed within limited time as we had to help mapping out everyone’s altogether. When it turned to my issue, one of tutor participated to map out and asked me to narrowed down my issue into one specific behaviour of parent rather saying parenting style. Thus, we worked in bad shopping habit of parent and brought possible design solution relate to generative and service design, and data visualisation form. This process helped me to understand how we should come up with ideas especially in service design. It required to think about user’s experience journey and break down stage of the experience. The solution can be changed depending on how design interrupt at which stage to impact user’s behaviour. Overall, it provides me larger perspective and various options that proposal can be further developed. little personal realisation is that I need to concentrated to suggest something that changes people’s behaviour and thoughts rather than thrusting substantial designs that directly interferes their attitude like legal regulation.

Weakness of process

  • limitation of idea as all tried to bring up the idea with considering potential outcomes for assignment

Strengths of process

  • Expanding insights with different perspectives
  • Participated people already have knowledge about the issue.
  • Designers’ point of view



Brainstorming map of bad shopping habit of parent

The first map conducted before finalised proposal statement on the post 8 that has objective of increasing participation of proper guidance on children behaviour. So my brain storming topic went further down to solve one specific negative behaviour of permissive parent, bad shopping choice. This is the map I individually created to brainstorm possibilities with final statement.

POST 8: Brainstorming possibilities for a design response

written by Song-Yi Im


In this stage, I was asked to answered given 5 W question about the issue I’ve been developed and finally bring out proposal statement. The discovered problem through several weeks process so far is indulgent education of parent leaves unhealthy behaviour of kids. Based on this relationship between permissive parent and child obesity, the questionnaire conducted.

Issue: Permissive parent and children obesity

Who does the problem effect?

  • underage people (preschooler)
  • adult
  • society
  • public health

What are the boundaries of the problem?

  • Parenting is individual preference of guidance style that others hardly interfere. ‘Permissive’ is found in negative impact on eating and physical activities of child but it also is psychologically advantageous on building high emotional connection between parent and child. There is difficulty to put guideline that every permissive parents causes obese kids.
  • Regarding parenting as an main issue constrains range of beneficiary to children who has grown under their parents. (It cannot covers orphans who doesn’t have individual gaurdian)
  • Unqualified parents cannot educate their children properly. The parents also needed to be educated first of all.
  • The public education in school is also needed to be followed.

When does the problem occur?

  • Neglect and indulgent behaviour on their children.
  • Lack of control / parental guidance in their kids’ activity related to their health (screen time, dietary, junk food consumption, physical activity, and play time).
  • Lack of knowledge about healthy behaviour of parent


  • It happens within family but it has potential to be expended to society level.

Why is important?

The appropriate parenting method is important to shape life style of children, who has possibility to be parent in the future. The life habits built in childhood especially period of preschooler is likely to be continued to adulthood. Domestic education is an tangible inheritance remained as an family culture that descend to future generation. It means that educating children is also result of educating adult.


Proposal statement

Apart of genetic inheritance, acquired method of livelihood that built in childhood is importance to lead further health life. Permissive parenting style, which has lack of guidance on children interferes to implement healthy behaviour for child. How can change them more participating to educate their children with awareness of health habit in childhood is important.

Five Possibility

Data visualisation design present statistic of children’s BMI and physical activity by parenting style categorised by permissive to authoritative and disengaged to engaged.

Interactive design that allow to indirectly experience of giving guidance to children who has unhealthy habit.

Educational app that purpose on educating parent to educate their children who will educate next generation in the future. It provides parent health knowledge and provides online parent community to share parenting experience through this service design.

Exhibition that compilation of collected personal experience at childhood under the context of proposal statement. It emotionally approaches to public to emphasises experiences that what in childhood shaped me. Collected emotional data will explored visually in typographical manner that quoted people’s sentence.

Magazine design informs how to do parenting informat of TV guide. As the parenting kinds can be exactly divided into bad or good, it provides options parent can select to perform.

 Proposal draft

I’ve selected interactive design that will be displayed in public billboard. The screen shows bad behaviour of children that hinders their health. However, the child on screen stops what he’s been doing when random pedestrian clicked the heart button on the screen. The action of touching represents providing guidance to children.


Post 7: Collaborative issue mapping

Written by Song-Yi Im



 In this week, the class was reorganised in larger groups of people to conduct these word exercises, compiling and categorising relative terms. This group activities help to expand general knowledge of the issue, ‘healthy living and obesity’, by sharing found research with others. The collected words cover diverse range of vocabulary from archaic to contemporary word, synonym to antonym, common to technical term, and etc. Exercise 1-3 was about creating database to provide wider perspective on health living and rank the words in popularity rate. The exercise 4 helped to increase understanding level of tone the terms by categorising them in different adjective scales. Lining them up between both extremes shows how they can be recognised in different position by changing circumstances. However, apart of everything else, the most important personal achievement through this activity  is it broke my perspective of the topic that obsesses on finding material problem on only ‘obesity’ and turned my head toward psychological factor interfere ‘health’.


Map out with chosen words

In own group, we organised 5 word choices of each members (exclusive of overlapped word) to create mind map again. It is divided in packaging, smoking, discrimination, willpower, behaviour, laziness, self-esteem, walkability, and motivation categories. Mapping out each determinant in depths by gathered thoughts helped to find further relative terms and connection between factors. They all somehow effect and being effected and become cause or solution of each other. For example, Tess holiday, who is a plus size model encouraging body positivity in public, can be a solution of social pressure that gives people hard beauty standard. However, that positive movement accepting obese size as individual’s body preference activates public obesity. The laziness goes under behaviour and habits that causes low self- esteem even can be reach to discrimination. Through linking selected terms and analysing their relationship, I could increase depth of comprehend on the health living issue with encompassing general people’s view.


Stakeholder map of Children obesity

In this map of child obesity, I come up stakeholders in social, technical and educational aspects. The found factors basically are similar with other stakeholder maps of ‘obesity’ I participated with group members but they all finally arrive to ‘parent’s guidance’. As I do more and more mapping, I feel like I wondering in the same circle of ‘parental education is only one solution of the child obesity’. Every problem like increase of screen time, being depressed (unstable mental), bad food consumption, and etc. possibly are solved by parent’s supervision. However, it also means parenting could be fatal factor that interrupt child’ health. At this stage, I vaguely thought about design that educating parents not children, which purpose to increase awareness of proper nutrition knowledge and importance of shaping health behaviour from childhood.


Actor map. Actor: ‘Permissive’ parent

In this actor map, I put ‘permissive parent’ as an actor to specifically set up the situation for proposal with considering what types of parenting would more negatively effect on child obesity. The ‘permissive’ in this context indicates parents, who are too acceptable for any decision child make and weak at their pester skills, especially, encourage children’s self-control in the area relate to weight management, nutritions or physical activity. This parenting style, which has progressive tendency, is shown in younger parents as they believe and respect their child’s maturity. Their educational approach, standing on same level of kid like a friend, is usually with high emotional link but also has been linked with higher childhood BMIs and lower activity levels (Sleddens et al 2011, cited in Dewer 2016). The found issue of permissive parent is their child-centered action in cookery, consumption of food, screen time, bed time and other physical activities. It hinders to shape their children healthier life habits that could be extended till their adulthood. This actor map helped to narrowed down the determinant from parent to permissive parent which also help to easily frame the issue with specific target audience.


Reference list

Dewer, G. 2016, Permissive parenting, Parenting science, viewed 4 September 2016, <>.


Post 6: Scrapping data

Written by Song-Yi Im

This stage of the research, scrapping data, progressed by extracting data from social media platform and analysing raw information to obtains social perspectives on chosen topic. The method of scrapping data was google sheet that brings up all the related mentions from Twitter, once you insert the specific keywords on search tool.

(Google search rule) Keywords : Children, Obesity, Parent

The first attempt with three keywords, obesity, children, and parent  failed to get large quantity of information as it narrowed the rule too much. It only scrapped lesser than 20 mentions. To get satisfied amount of data to analyse but within issue, second attempt went with the words, children obesity which came up search result around 2000 twits.

Contents of perspectives on children obesity

(Google search rule) Keywords : Children, Obesity, Parent
(Google search rule) Keywords : Children, Obesity, Parent
(Google search rule) Keywords : Children, Obesity, Parent
(Google search rule) Keywords : Children, Obesity, Parent

-Majority of the comments based on scientistic research that shows statistic about children obesity in current status. The numbers present circumstances that overweight children has been increased problematically and identifies determinants encouraging paediatric obesity. The most of causes are related to their life habits, physical and diet activities which are same information I’ve collected through blog posting exercises. This kind of comments are likely to come from news or article headline and provides factual information to alert and raise public awareness how this epidemic is serious.


(Google search rule) Keywords : Children, Obesity, Parent

These examples are found by browsing words, ‘prevent’ and ‘solution’ on the sheet.

-For prevention of the problem, some comments suggest and introduce practical strategies targeting at public to individuals rather than warning the consequence of the obesity with study result. The methods inevitably interfere people’s lifestyle and guide to make healthier choice since obesity is soluble disease by managing their life habit. Therefore, the prevention tool for individuals tend to give list of what-to -do and not-to-do for educating proper behaviour which is crucially demands parents’s instruction. While it tries to change the life routine by literally educating parents, the public strategy directly shapes people’s behaviour by creation of suitable environment or legal regulation. The national level of solution would be more effective to reduce over weighting on wide range of people but it doubt that it could targeting certain obese patient in depth.


-The interesting thing is that opinion base comments hardly existed. There are certainly more personal thoughts about child obesity but the found comments was very few relatively out of 2000 responses on the data sheet (exclusive of ID that represent public oragnisations or councils). The two of twits are just insulting appearance of obese children and others use ‘children obesity’ in political context for supporting politician, who contribute or have pledge for children obesity. One opinion (the picture above) reveals concern of effect of electronic board on child overweight and encourage parent to be responsible on their children’s physical activities.


(Google search rule) Keywords : Children, Obesity, Parent
(Google search rule) Keywords : Children, Obesity, Parent

To obtain much specific data related to my topic, relationship between parent and children obesity, I utilised find tool to browse social responses, which mention the word, ‘parent’. Most of comments emphasise parent’s duty for body management of their child and treat their responsibility as a main key to solve the problem. Majority of twits deliver fragmentary knowledge as an tip to prevent obese child for parent and some promote weekend programs that educate children how to make healthy choice through both child and parent physical participation. Even though I narrowed down the search rule from ‘child obesity’ to ‘parent and child obesity’, the range of its solutions are similar as the domestic guidance is essential to shape child’s behaviour.




Post 5: Approaches to design for change, design-led ethnography

written by Song-Yi



Through the scholarly research (post 3), I’ve been drawn into association between maternal responsibility and pediatric obesity extending idea further to how parent shape and influence on children’s dietary and physical activities, and what perception people have on female role contributing to family. The chosen interviewee is a classmate, who a healthy male in his twenties has normal weight figure. The interview performed to achieve one’s diet data from childhood to adulthood and analyse what is the most influential determinant to shape current eating habit. It started from questioning his diet habit and food preference, general domestic environment and parenting style in his childhood, his perception on ‘eating’ in life as it is.

 Childhood Background / Domestic education

Residential environment of interviewee at his childhood was located the side of urban where is advantageous in nature experience but has quite distance from convenient areas. He remembers himself as submissive kid, who well-followed his parent, and described their parenting style was permissive and supportive for him. As a answer of the question how interviewee’s parents contributed for his body management, he notes that his mother tended to control most of food intakes and nutrition and father involved in physical activities to support and encourage him to play out. Maternal education strategy in dietary he has been recieved adhered to feed organic food and encouraged to not to eat unhealthy food such as lollies, soft drinks, and fast-food.

 Current Eating routine / Environment

-Interviewee is vegetarian, who cares about nutrition intakes and prefer healthier food.

-Eating fast food and sweeten are rare choice of his daily options.

-Dines out 2 or 3 times per week and cooks meals for the rest of times.

-The restaurant choice is vegan restaurant or others serving organic menu.

-More than half of frequency of cooking is charged by his partner.

-Partner’s cooking and diet follows healthy and organic style.

 Participation’s view on own diet

The interested thing in his quotation is that he thinks his girlfriend influenced his present eating habit. He believes that his mother initially flamed his dietary to have proper meal and avoid junk food, then his partner interfered him to take more healthier food as she is. His healthy food choice seems come out his human relationship surround him and his own philosophy. That is what you eat identifies yourself and it divides tribal and social group they hanging out.



Probe Task – Food dairy

Food dairy by the Interviewee

>>> Click to see on PDF format


Post 3: Initial Map of Stakeholders / Image archive

Written by Song-Yi Im

Map of Stakeholder

Stakeholder Map (human / non-human) / Group activity
Digitally converted version of Stakeholder Map

In this week, class was grouped by selected issues and created mindmap of stakeholders including human and non-human as an group activity. we tried to see and find possible stakeholders in general aspects such as media, economy, education, environment, individual, government, and etc. This exercise helped to widen knowledge of the issue out of my research and quite open my narrowed concept of the problem. Especially, the function of  the food packaging that informs nutrition but also works as excess advertisement, and the impact of the celebrities on both side of prevention and acceptance of obesity are examples to provides me different side of view on single stakeholder.



Image Archive

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Women post in Lingerie at an event for the Bodylove Campaign in Germany Photography by Silvana Denker (Mazziotta 2015)

Image 1: Body Positivity Campaign

The image captured a moment of Body Love movement in Germany, which is created by Silvana Denker who is photographer, also plus-size model. The purpose of the event is for changing perception of limited beauty standard by accept diversity of bodies. She went around pedestrian area in German city to reach out as many people as can, and then took the photos of regular people (non-professional model) in different sizes and shapes who are voluntarily participated. Currently, this kind of body positive movement has been spread and arise as an equipment to prevent potential discrimination and self-esteem. Many companies also advertises their product within this themes to participate this Phenomenon. However, it may threaten public health and beget increase of obesity.

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Children’s Healthcare of Atlanta’s Strong4Life Camapign (Stapler 2012)

Image 2: Children Obesity Posters

This in-your-face advertisement has been designed by Children’s Healthcare of Atlanta to arise awareness of childhood obesity epidemic in Georgia. This stark commercial presents black and white photo of oversize kid with short message: ‘Being fat takes fun out of being kids’. Its direct approach has been criticised from community as the approach of the campaign tends to blame the victim rather then help them. However, the producer of the campaign explains reason why they chose aggressive way with the found survey that shows 75percent of parents with overweight children in Georgia don’t consider their kids to obese.

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A young girl facing a monster made of hamburger set meal (Snyder 2012)

Image 3: Junk Food Marketing for Kids

The photography of young girl threaten by a monster made of junk food meal implies how children are exposed by fast-food marketing and being main target of them. The junk food advertisement regards kids as a future customer and purposes to build loyalty of brands for making them life consumers. The junk companies sneakily utilised pester factor of kids, which eventually parents let their child to have what they want, and promote product to be easily reachable for young people. For example, they provides free games to conceptually input the imagery of junk food seems exciting and healthy. Also, they sponsor and place bending machine in school district and even provides school lunch to make their brand familiar.

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The post against smoking by Droits des Non-Fumeurs (Pearson 2012)

Image 4: Smoking Means Being a Slave to Tobacco

It is one of series of advertisement by Droits des Non-Fumeurs (Non-Smokers’ Right) , who is a anti-smoking group in French. It has been produced to raise awareness of problem of involuntary smoking in quiet disturbing way. The characteristic of delivery of the issue on this poster may lay on same yard as the childhood obesity campaign I collected above. With the caption: ‘Smoking means being a slave to tobacco’, a young boy giving knee to old man’s tabacco at his crotch is visually associated sexual harassment and emphasise the severity of both issue are similar. This offended advertisement brought negative response even from non-smoker, who claims this ad minimises child sexual abuse.

Image 5: Series of Sexual Health Poster 2013

These three designs are part of series of sexual health campaign, which is consisted of seven posters. This advertisement, which is winner of five awards at the Roses Creative Awards 2012, aims at teenagers to encourage better attitudes to safer sex with sense of humor. It embodies male genital organ and female body figure in elements of entertainment equipments such as music instrument, movie film, bowling pin, and etc. The short caption next to main design element utilises the characteristic of the equipment to humorously emphasise to use condom for safety. For instance, in the blue poster, a outline of microphone and its tail draws testicle and saids ‘Whatever you do tonight, make sure you’re ready to rock.

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Aesthetically appealing: Paul Cocksedge Living Staircase (Fedele 2013)

Image 6: Active Design

I brought this image for a example to explain active design that might be one of tool to prevent obesity. Fedele (2012) quotes that active design is the design of healthier building and public spaces that encourage physical activity and more active lifestyle. it consists of four components: building design, transportation, recreation and improved access to nutritious foods.

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Image 7: Yellow Umbrella Project

This project has goal of the mental health awareness campaign to stop the stigma associated with mental health and start conversations about mental health on campus.


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Image 8: Teddy Bear Hospital

Teddy Bear Hospital is one of medical program by University of Limerick. It is designed to provide basic medical knowledge to children and learn hospital system through this activity.

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Image 9: Teenager’s Insomnia related to Screen time

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Image 10: Wash Germs Away Advertisment

Reference List

Cargo collective n.d., Sexual Health Campaign 2013, viewed 16 August 2016, <>.

Fedele, A. 2013, Fusing Architecture and Health: Opt for Stairs over Lifts, Sourceable, viewed 11 August 2016, <>.

Geggel, L. 2015, For Teens, Falling Asleep Gets Harder with More Screen Time, Live Science, viewed 10 August 2016, <>.

Mazzotta, J. 2015, People of All Shapes and Sizes Walk the Streets of Germany in Lingerie for #BodyLove Campaign, People, viewed 17 August 2016 <>.

Pearson, S. 2012, The 8 Most Excessively Disturbing Public Health Campaigns, Cracked, viewed 12 August 2016, <>.

Snyder, K. 2012, How Junk Food Companies Target Children, The New York Times, viewed 11 August 2016, <>.

Stapler, L. 2012, This Shocking Anti-Childhood Obesity Campaign Is Stirring National Controversy, Business Insider Australia, viewed 15 August 2016, <>.

Quarrel, A. 2014, Mental Health Awareness Campaign Starts Conversations, Net News Ledger, viewed 16 August 2016, <>.

University of Limerick 2014, Medical Treatment for Sick Teddy Bears at UL, viewed 13 August 2016, <>.

University of Virginia 2007, Cleanliness As a Public Health Measure, viewed 20 August 2016, <>.

Post 4: Yummico: Shaping Kid’s Behaviour Through Digital Media

written by Song-Yi Im

Design company: Yummico

Yummico is media company that runs with four people who are professional in film designs and activity-based pedagogy. As they all are parents concerning own children, the beginning of the company comes from observation on own kids interacting with screens of mobile, TV, and computer. Finally, Yummico is established with the slogan, ’Delicious media. Good and good for you’, that purposes on providing new media in safe and valuable so both parent and kid would trust to use.

Yummico has been served two main applications so far that are called Yummiloo and Ash & Ollie. Yummilloo is created for educating nutrition and importance of healthy eating in game forms. Ash & Ollie, animated show, navigates children to appropriate behaviour through main characters’ daily adventures.


Game: Yummiloo (Introduction)

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Background image of Yummiloo, nutrition game (Yummico 2016b)



Yummiloo, which is the name of town of the game background, is food adventure series designed to expose preschoolers to healthy eating through games and storytelling with cute characters which are figured based on kinds of nutritions. In this imaginary village where all made of food, each character ,who has own personality and rolls, leading healthy life stories.

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Concept of Rainbow Power and Eating A Rainbow (Yummico 2016b)

 Along with the basic background, the first game application it has been published is a ‘Rainbow Power’ that based on ‘Eating A Rainbow’ concept. It informs well-known fact that each different coloured fruit or vegetable is functioning on the body part with different nutrition. The game encourage eating broad range of coloured food and emphasises importance of variety of colour supply to build healthy body.

The game starts with providing player a task to fulfil the power in Rainbow Machine by harvesting foods for annual carnival in Yammiloo. The game strategy is simple. The player harvests fruit and vegetable in different colours from a garden, dragging them into a cart and loading the rainbow Machine. As each food goes in a cart, it is identified to teach children basic food identification. With completion of fulfilling 5 carts, the power of the machine reaches to max and the Yum Yum party’s begin. It delivers and reinforces the lesson that body with different coloured food bring them the energy and abundant lives by showing characters eats and enjoys their rainbow colours foods.

Promotion video of Yumiloo: Rainbow Power (getyummico 2013)


Animation: Ash & Ollie

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Two main characters of the show, Ash and Ollie (Yummico 2016a)

Ash & Ollie, which is named after the main two characters who are sibling, is a traditional preschool genre animation leading by two sibling’s daily journey. By visually storytelling their adventures back and forth between going into realistic life and extraordinary imagination, it guides to how to solve issues that kids suffer in humours way rather than preaching.

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Image of their screen time and screen time strategy (Yummico 2016a)

Their first adventure, episode of ’Screen Time’, shows guide how parent help to set up the rules for screen time for children themselves and leads them other method of playing out of sticking on a big screen. It reflects status of current kids who are inevitably exposed by digital interface and the conflict that how the parent should deal with this issue. The company accepts the circumstance and purposes to communicate and provide children the tools and encouragement they need to make their own health choices.

The Yummico uses and provides new media as secondary parenting tools. It functions great for educating and shaping kids’ behaviour on health so they can make their own choice of eating and playing healthy with knowing the reason of the choices. This way of teaching seems to efficiently emphasise optimistic and beneficial aspect of entertainment that triggers fast achievement and acquisition of knowledge for kids. I fond this form of design because it tries to solve the problem without any dramatic or extreme impact. It indirectly approaches and guides audience to select the right way to go while they are playing.

Reference List

getyummico 2013, Yummiloo Rainbow Power Promo, Youtube, viewed 18 August 2016, <>.

Yummico 2016a, Yummiloo, viewed 18 August 2016, <>.

Yummico 2016b, Ash & Ollie, viewed 18 August 2016, <>.

Post 2: Association between child obesity and parenting behaviour

Written by Song-Yi Im

Through secondary researches, out of all the matter of obesity, I was especially into current status of children in Australia that one of three children suffers. While browsing the cause of childhood obesity in Scholarly articles, the majority researches note that parent’s behaviour is the most crucial factor in children’s obesity.

One of found scholarly articles also indicates parenting as a main factor causing childhood obesity but give more weight on maternal responsibility. It is written by Faser et al (2010) and analyses multiple articles how media represents responsibilities of childhood obesity impute to mothers regarding them managers of children’ bodies. The collected quotations illustrates mother’s roles in pregnancy and food provision is too important to lead child’s obesity in case of they made poor decisions. Especially mothers biologically embody children in reproduction and the family works done by mother is vital for social and economic outcomes, thus it tends to individualise all the blame to mother (Faser, Maher & Wright 2010). The authors indicates how media ignore father’s responsibility or social support issue for child’s nutrition and the perception is needed to renewed as the contribution of mothers in society has been changed.

The other found article by Hardy et al also counts parenting attitude is crucial influence for child obesity. However it more discusses result of the study that determines association between children’s BMI status and mother’s and father’s parenting style, which dimensionally categorised from authoritative to disengaged. Through found results, Wake et al. claim paternal parenting behaviour is substantial factor as an considerable extent on children’s overweight, while other researches emphasises importance of maternal responsibility on child’s obesity. Father’s but not mother’s parenting is better at maintenance of weight loss for paediatric obesity and the extent of a father in family environment is important determinant on obesity especially  in the supportive family to lose child’s weight (Stein et al 2005, cited in Hardy et al. 2007). Also it is founded that father’s physical and diet activities highly influences on teenager and adolescents’ psychological and physical healths. With emphasising importance of role of paternal behaviour, authors provides other researches that claims determinant of children obesity is an maternal responsibility and genetic factor. However, authors indicates weaknesses of researches that come from insufficient of range of test subjects, dimensional analysis, different territorial environment, and not up-to-date resources. In the defence of assertion of genetic influence, the author insists that nongenetic factor has become more fatal since the time we live are surrounded obesogenic environment (Hardy et al.  2007). at the end of paragraph, the article notes that parenting behaviour on early ages helps to shape their own nutrition and physical activity when they become mature.

Summary of findings

  • Social media has been forced and emphasised maternal responsibility on child diet management in family with overlooking father’s role.
  • However, study found paternal involvement in physical and diet activity is great support in maintenance of weight and psychological health.
  • Genetic factor is one of determinant for child obesity but non-genetic factor has become more fatal influence followed by time we living in surrounded obesogenic environment.
  • Parenting style associates children’s BMI status


Reference list

Faser, S. & Maher, J. & Wright, J. 2010, Framing the mother: childhood obesity, maternal responsibility and care, Journal of Gender Studies, vol. 10, no.3, pp. 233-247, viewed 8 August 2016, <>.

Hardy, P.Wake, M. & Nicholson, J.M. & Smith, K. & Wake, M. 2007, Preschooler Obesity and Parenting Styles of Mothers and Fathers: Australian National Population Study, Pediatrics, vol. 120, no.6, pp. e1520-e1527, viewed 8 August 2016, <>.

Post 1: Secondary Sources basis

Written by Song-Yi Im (11556507)

‘What you eat now could lead to weight gain in your child’s future’

The article is written by Yasmin Noone, who features articles on SBS Life specialised in reporting wellbeing, Health, and lifestyle. This news introduces the found research in Germany that the overeating behaviour of parents might increase the risk of development of diabetes and obesity to their children. As a factual based news, the author focuses on summarisation and delivery of found scientists facts to general audience in exclusion of own thought. The study conducted with mice presents that sperm and egg fundamentally can be changed by overfeeding them, which means obese mice can pass their overeating tendencies to their progeny (). This result emphasises influence of the father’s lifestyle is also important in epigenetic inheritance, while we only has been focused on the maternal influence. However, it is unconfirmed that results will be same on humans due to the experiment haven’t performed on living human bodies. to sum up, It believes gene is important determine of child obesity that increases obeisogenic behaviour that comes from parent’s lifestyle.

Noone, Y. 2016, What you eat now could lead to weight gain in your child’s future, SBS,  viewed 28 July 2016, <>.

‘Living here will make you fat’ – do we need a public health warning?

The articles is written by two co-authors, Karen Charlton and Abhijeet Ghosh who are associate professor in School of Medicine and Researcher in university of Wollongong. They participated in the research to present the interaction between obesity and their socioeconomic status (SES) by analysing collected data of obese patients in Australia. With the statistic result base, it indicates that most of overweight patient exposed in socioeconomic disadvantage areas. They mainly bring two obesonic factors that leads low-SES which are their shopping habit and residence.  low-SES Australians tend to buy none-core food such as chips or sweetness as the people in low income unconsciously try to maximise the calorie intakes with minimum nutritions. The other found is the neighbour of green space have low risk of obesity since the area promote the physical activities. This research delivers new insight of health living plan and alarms goverment to provide solution by mentioning other countries strategies responding obesity epidemic.

Charlton, K. & Ghosh, A. 2016, ‘Living here will make you fat’ – do we need a public health warning?, the Conversation, viewed 29 July 2016, <>.

”Grazing’ on smaller, more frequent meals won’t help control appetite’

The author, Carrie Dennett as an dietitian nutritionist writes column on newspaper and personal blog to help audience to cultivate better relationships with food. Dennett in this article clarifies and corrects misinformation about effect of ‘grazing’ that diet habit eating more frequent and smaller curbs appetite and overweight. The several study results note that increase frequency of eating does not decline appetite rather the higher protein intake help to control appetite. However, less then three meals per day tend to increase appetite. The writer also gives stress or emotions as an other factor causing food craving to generates managing appetite is not only about spacing stomach. The author notes that radical eating pattern which recklessly increase or decrease eating frequency is not always the answer. We need to accept that feeling hunger is a natural and needed. To find suitable diet habit for individual, she suggests to know current eating pattern and self-examine by adjusting potion and frequency of eating. The importance in health is the attitude of hearing from inner us not following others. The article is trustworthy since it is based on scientistic founding and clearly illuminates where the source from.

Bennett, C. 2016, ‘Grazing’ on smaller, more frequent meals won’t help control appetite, Sydney Morning Herald, viewed 28 July 2016, <>.

‘The honest conversation we need to have about fat people’

Like the author declared on the front, this chosen article is an opinion based written by Amos Gill who is Comedian and presenter having no professional background. He provides his own thought about the obesity issue and  disagrees with ’Body positivity’ movement that embraces overweight people and believes it is healthy in all the sizes and shapes. The obesity issue is not kind of thing driven by emotions and has to be expanded to the health issue in social level. Interested thing is that he put this overweight problem on the same line of smoking issue to emphasise the danger of obesity as serious as smoking. He points out our complacent attitude regarding obesity as an individuals lifestyle choice and smoking as an taboo even they both are main cause of various diseases, which threaten life. This body positivity movement brings comfort for overweight people and makes them happy for a moment but he suggests obese patients to listen the side of people who really want them to be healthy. The tone of article can be heavy as it deal with overweight and gives harsh truth but he respectfully and humorously presented his opinion.

Gill, A., 2016, The honest conversation we need to have about fat people, The Daily Telegraph, viewed 29 July 2016, <>.

‘Diabetes expert urges Australia to consider sugar tax following release of WHO stats’

While the formal article above by Gill claims the change perception of obesity for its reduction, the chosen news suggests specific regulation for reduction of overweight people by quotations of expert in diabetes prevention. The author Justine cited the words from Professor Stephen Colagiuri, who was only Australian contributing to WHO organisation. The professor highlights that the average rate of obesity in Australia highly ranks on the list of countries and currently has been increasing. As an direct solutions, he claims ‘sugar tax’ is the one of way to reduce obese patients in Australia. The public health campaign that doesn’t contain legal responsibility has never been successful thus, the legal intervention is more efficient than expecting them voluntarily managed. the expert also uses cigarette consumption that has been limited by legalisation as an positive example. The other problem he raised is diabetes rate in indigenous people in Australia specifically aboriginal and Torres Strait Islander, who stands on similar medical condition to developing countries. The unbalance of accessibility and quality of medical provision is the other issue to solve obesity.

Kearney, J. 2016, Diabetes expert urges Australia to consider sugar tax following release of WHO stats, ABC News, 28 July 2016, <>.