Post 8 – Brainstorming possibilities for a design response

Brainstorming activity

Through all the collaborative and individual mapping, we came to the stage of developing a statement that set the direction of the proposition. Therefore, in last week class we had a brainstorming exercise to help generate ideas for the possibilities of our proposal. I gathered all the information from my primary research and mapping all the human and non-human stakeholders to generate the map below which identifies what, when, where, why and how of the issue.


The Problem

The topic that I am most interested in was Zero Waste Program and waste management in Sydney. After researching about these topics from the past few week, I found the issue is still broad and they are solutions to the problem already. Therefore, I narrowed down and looked at food waste specifically. A recent survey by the Sustainable Restaurant Association showed 25% of diners were too embarrassed to ask for boxes. I found that surprising and interesting. Not many people in Sydney are aware of the problem of food waste. Most teens feel shame and can’t be bothered to ask for take away containers when they cannot finish their food in restaurants. The aim of the proposition is to raise the awareness of food waste and to encourage people to use and ask for a doggy bag.

Who does the problem affect?

General Public (habit of individual)

Waste management (Politician)
Nongovernment organization like foodwise, OzHarvest and etc.
Health of residents who live near landfill

Due to the project requirement, I am targeting the demographic of individuals in Sydney aged between 18-24 years old because they are mostly involved with this problem.

Infographic idea

Australians throw out $8-10 billion of food every year. Four million tonnes per annum of food is wasted which ends up in landfills. It got me to come to my first idea which is to map out how many food waste does different stakeholder like restaurants or individual produce in a year and compare to the size of bus/ other object depends on the quantity of waste. It may get people attention on the facts but it doesn’t achieve the goal of encouraging people to not waste their food. Therefore, it needs further develop in order to build a solid idea that works.

What are the boundaries of the problem?
A lack of awareness of the general public of this problem

What will happen when its fixed?

Free up the space of landfill
Reduce pollution
Benefit to the people who live near landfill

What will happen if the problem wasn’t solved?

no more space for landfill
cut tree and use nature environment for the waste
speed up air pollution
Speed up global warming

When does the problem occur?

Happening everyday

Where is the problem occurring?

Around the globe especially developing countries

Compare developed countries and developing countries

What impact does it have on all stakeholders?

I found this exercise useful Looking at the issues from particular perspectives, I came up with ideas more easily. Also, Through our group discussion, group mates showed their own focus and it was interesting to see the ideas that they came up with, which also inspired me.