POST 10: Reflection and proposition

After conducting all my primary and secondary research I decided to focus on Factory Farming as it revealed to be one of the biggest causes of global warming and had the least awareness. When I began thinking about my proposition ideas I was trying to sway away from the idea of informing people about the negative side of factory farming and more towards focusing on the positive aspects of not supporting it. When I presented my idea to my colleagues, they were very interested in the idea of showing the consequences of factory farming to increase this awareness and explain what it does to the environment. The first question I was asked was ‘what is factory farming?’ I tried to describe it as briefly as possible “the animals are a product here, they’re all cramped together unsustainably in tiny cages because there’s lots of them and it’s cheap to do this”. I realised then that I needed to include a way of describing exactly what it is in my idea somehow, either in my app ‘Food for Thought’ or in one of my posters.

Project Title: App – Food for Thought

The issue: One of the biggest causes of Global Warming is Factory Farming. Not many people are aware of what factory farming even is. Most people don’t even know that the name ‘factory farming’ even exists as a thing. It is the main cause of deforestation, gas emissions, rise of co2, the huge consumptions of fossil fuels, methane and greenhouse gases.

Design action for change / proposition: To decrease global warming by creating awareness on Factory Farming and getting people to be more consciously aware about their choices with food and the impact of their choices on the environment.

My proposition idea is not to eradicate the idea of eating meat but to decrease this amount and decrease the amount of people supporting factory farms by increasing their awareness of this issue and increase their decision to not support it.

My idea is an app that documents the amount of intake of food with and without meat.
It begins with the choice of two meals. When the user chooses the meal with meat they can check to see if the meat they are purchasing is factory farmed through a map that comes up. The map also shows where there are stores that aren’t factory farmed meat. The next page will show information about this provider / factory farm. It then navigates to a ‘did you know’ page that shows the benefits of not supporting factory farms and through this it will describe what factory farming is. The user will get a choice of how they can help which will be a page that can navigate to petitions, sharing the app or events around them or they can choose to exit the app which will go to a results page of their meals and their added friends meals. When the user chooses the meal without meat it will navigate to a page that will inform them of meat replacement foods as not many people are aware of how to sustain a diet without meat and this is very important. The page will then navigate to the same ‘did you know’ page as above and the results page. Every time the user clicks on either meal with or without meat, it will document this result to create an overall result / statistic of their choices.

After speaking with my colleagues I decided that through my 3 posters in one of them I will inform the users / public of what factory farming is by showing the first person point of view of an animal that lives on a factory farm in comparison to one that doesn’t. I thought it may be a little confronting however poetic and will reveal exactly what factory farming is. The next poster will show the research that lead to my proposition and the third will be information that shows how factory farming impacts our environment / how we can help through our choices.

Above: Wireframe diagram of my app Food for Thought.

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