Feedback from my colleague suggested that my proposition was on the right track. The Housing affordability issue was a dry topic and parody would go a long way in raising awareness of the issue, particularly with younger audiences who might not otherwise be interested.
The initial proposition was to create a full advertising campaign for a decrepit property pushing exaggerated sales techniques to the point of parody. This could include real estate pamphlets, a fake Domain listing, and an over-photoshopped property photo shoot.
We also talked about the idea of portraying a greasy real estate agent hell bent on pushing the sale price of a lowly property. The format could be a video ‘fly-through’ of a dank decrepit abandoned house that had been styled with modern furnishings. The agent would voice over the video, describing the place as having plenty of ‘character’, ‘industrial chic’, ‘beautiful ‘distressed walls’, and the local heroin addicts as a revivalist fashion statement from the 90s.
The idea isn’t too bad but I’d like to think further on other concepts as the video might take a while to produce and there isn’t much time left in the semester.
Another idea was to create a parody service design to bring awareness to the issue. Strategically located public toilets around the CBD (near realtor HQs), would be altered to mirror the experience of buying a house in Sydney. The toilet corridor would be designed to look like a miniature suburban street, with each cubicle looking like a house, complete with mailbox and house number. The user would enter a property (cubicle), taking a property showcase flyer on the way in – complete with one-room floor plan and photography of the toilet. Upon closing the door the user will be able to browse the house as they do their business. The wallpaper of the cubicle would portray the perspective of a small apartment in 360 degrees from each side. You would have to request a loan of toilet paper from the ‘bank’ which would feed out a roll of cash-printed paper (hundred thousand dollar bills) that you would ultimately flush down the toilet as you push the button that doubles as your signature on a purchase agreement.
In representing this idea, it would probably be done using cartoon storyboards or photography showcasing the complete user experience.