Blog 10

During my week ten class, i expanded on some of the potential ideas and design proposals i had been researching since the mapping exercises, my concept has been slowing evolving to be focused on the measures and counter measures that are associated with intellectual property and data theft.

During the initial stages of my concept development i had a much broader target demographic, with internet being present in all mediums of communications and all age groups using devices, there was a huge range of potential for specific age responses.

After explaining to my group that i had been developing a proposal that would focus on intellectual property and the protection of creative content, the immediate response was to create a response using service design, which i was already planning on doing, however after going into more depth, my class mates said that i should try and make my proposal more engaging and less official/product focuses.

From this point i went into detail about how my secondary idea was to develop a system or some kind of data visualisation project that could help create awareness for those who use and continue to expose themselves online and agree to certain legalities without the proper knowledge. This would be a focus on some of the negative side effects of data exposure or online identity theft, and one method that i had talked about was to have a generative system that people could interact with.

For example, there could be a portrait (awareness focus) or a photograph of a piece of art (copyright focus), which would be placed in a public environment, each image would be broken into several pieces, like a puzzle, and then would allow each individual to take a piece and arrange it on another canvas. This is a good way to illustrate how online information can be manipulated by strangers, the results of this can provide the users with a visual insight into the complexities and problematic nature of having a digital profile and allowing people to have access to your private data.

Revised Proposals

Providing intellectual property security for digital creators or content developers that publish works into a digital environment.


Developing a system of information for the 18-35 group see the risks of online data theft and the measure on improving their security.

A service design app that has recognition software that uses visual and text based algorithms to calculate the originality of a piece of work, designers and businesses will use this app to verify the legitimacy of their content, and if they are using to much or their content looks to similar to another work it will not allow the user to publish or save the work.

A system that tracks every time someone makes a download or views a piece of visual content, and if that person re-posts or uses that information it will alert the user that their content is being re distributed.

A service design that translates scam emails/phishing/adds/pop/ups/ surveys and shows the original definition of the potential scammer and what the actual intentions are behind that attempt at your information.

A generative systems, that is a portrait of a person or a piece of art, and is situated in public spaces, individuals then have to place each piece of those images into another canvas and rebuild the image.

A rubix cube that has a portrait of an individual, and each main face has critical information on it, and can be solved to reveal the information, which can illustrate how easy it is to access someone information.

Final Proposal

My final chosen proposal is to create a service design that protects content creators from copyright infringement and online piracy. This service will be primarily used by people who publish digital or visual content often and want to retain a significant legal precedent over their work, the service will provide users with a system that compares their browsing history and previous published works against visual and text based archives to see if the work they’re trying to publish is derivative, this will then show a user in a pre publish screen i.e before you save a PSD document, if the document is original and not retaining identical content. This service also digitally encrypts the successful published files and uploaded it to this services data base, and provides the user with a choice of which creative license they want to apply to it.


Name of Service Design

Dominus- Application/Plugin


Copyright infringement and piracy have become rampant over the past decade, with illegal content existing in some medium on almost every single device, we begin to see an over saturation of the creative markets. There is now so much content to go through, a huge percentage uninspired or unoriginal, which is slowly destroying the industries of design, a big part of that is when a larger businesses appropriates the content of an individual user. My proposal is  a service that provides the knowledge and security of publishing digital or visual content online, embedded in adobes suits of programs, this service would allow the user to choose the kind of license they want and also check to make sure their content has no be stolen or imitated from another individual,.

Potential change 

This will give security from a legal standpoint for all content creators and publishers, and allow the appropriate accreditation for original works, this service will also remind those who create content that unless the proper resources have been referenced, your work can not be considered legitimate, and if a large business decides to imitate the work of a smaller user, there is a digital record proving that the content was published before

Design Executions

This app would have a series of different functions that would help the user publish works to an online clouds that would securely store and license the content, if every the legitimacy of a work of art is in question this service would have provided the evidence that would remove those claims. Similar to a reverse image search on google, and a font based search algorithm, this app would use functions similar to calculate the percentage of original content, and make sure that if a user had copied and pasted, or screen shot content or directly drag and dropped elements, that the user could not publish unless those elements had the appropriate creative commons.


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