Blog post 10


Idea Proposition!

After weeks of research, mapping exercises, peer feedback and a transition brainstorming exercise there came in a week where we had to share our draft proposal idea with a peer and teacher to get a better clarity on solution directions. In between the semester break; I realized that my sub-issue ‘Coral Bleach’ within the big issue of climate change is based in Queensland. Until last week I have been looking at exploring the idea of generating research based in Sydney hop on- off bus, which was inappropriate. I then looked at exploring the idea of a day trip journey data collection of a tourist in Queensland but as personally I have never visited Queensland which in a way acted as a barrier with my primary knowledge of the place. I shifted the approach on my design idea to a point where I can still continue using the same concept of reinforcing the information on Coral bleaching to create awareness and engage them to participate in reducing their carbon footprint while still visiting Australia.

In week 7 for a draft proposal, I shared the idea of a small book that interprets the current scenario of the coral bleaching through visual interpretation and elaborate the issue by some information on “Dos and Don’ts” for any tourist to make sure they don’t leave behind the bigger carbon footprint mark in Australia. The feedback from the teacher and peer was supportive and included some core possibilities that can be achieved with visual metaphors and digital adaptations.

Draft Proposal:

Project title: Don’t leave your mark.
Tag line: …for the better Coral world.
Practice Type: Service Design
Issue: Coral Bleaching
Target Audience: Queensland Tourists
Possible Change: Reduction of carbon footprint in Queensland tourism sector
Design action:
Australia tourism industry is one of the biggest contributors in its economical growth. My service design approach will focus on the same industry where in we create an awareness of Coral Reef bleaching at Great Barrier Reef and also involve tourist in the process of reducing their individual carbon footprint. The whole concept is for tourist and by tourist.

A design solution, which is offered in form of a small tourist handbook which will have a small visual interpretation of how corals are vanishing from Great Barrier Reef on acetate sheets. This enables the reader to feel the issue by its storytelling style. Second part of the book will display some basic information on the current mass bleaching events on reefs and how the corals are dyeing due to environmental toxins. It will also throw some light upon how carbon footprint from tourism industry, which is also one of the causes for coral bleaching events. The third part of the book will feature some dos and don’ts they can use in order to release minimal carbon footprint while they are visiting Queensland. The fourth and last part of the book will be similar to part one where transparent sheets of Corals are placed back in reef making it a worth watching wonder of the world.

This small handbook will feature some great tourist spots coupons; map to move around apart from the coral reef issue. It can be available at tourist counters, travel agencies, bus stands, stations and airports for traveller to avail the information easily. Extension for the idea on a digital platform can be an interactive mobile app that allows the traveller to view all the information on app and can be linked with GPS, which can offer the visitor with better commutation mode, eatables, local shopping which in a way contributes in less carbon footprint. The whole idea of “Don’t leave your mark” is to create an emotive expression for any sightseer to empathize the after effects of high level of carbon footprint  in Australia.


4 Free Brainwriting Tools for Idea Generation in Research – Brainspores 2014, Brainspores. viewed 25 September 2016, <;.