Post 10: Reflection and Proposition

By Patricia Roxas


I found that devising a design proposition was probably the most challenging task I had to do for this assignment. It required a lot of conceptual thinking which is one of my weakest area. In Week 8, I hadn’t finalised a draft proposition so I explained a few of the solutions I have mentioned in Post 8 to a peer and my tutor. Such solutions include the revealing of salaries or stories of women who have experienced unequal pay. The feedback I got from my peer and tutor was mostly critical. For example, we discussed how sharing salaries may not be ideal as it can be perceived as being too invasive. It does not really take into the account the target audience as many people aged between 18-24 would still be in university or working in part-time jobs. Thus, informing them about their possible salary in the future through numbers or even percentages would be a better alternative. According to my peer, the online platform of women sharing personal stories of unequal pay was an interesting idea but wasn’t strong enough. She made an interesting point that the youth will not read a huge chunk of text so it’s best to keep things clear, simple yet engaging. This is something which I will need to certainly consider when developing my final proposition.

Draft proposition:

Project Title: TBC

Practice type:
Service Design

The issue:
The issue is that there is a lack of awareness of the gender pay among the youth because they are not affected by it or have never experienced it.

The possible change:
Awareness about the gender pay differences between men and women in various industries that exists today. As well as, a more informed understanding of the pay gap among the youth.

The design action to support change:
I propose a service design in the form of an interactive touch screen platform to be situated near train stations and universities in Australia. I have chosen this form of service design rather than a website as it will be more engaging for the user as well as a passer-by.  Through the use of statistics from the WGEA 2016 Insights report, the service design will allow users to discover the salaries and pay gap of their desired industry. In addition to this, objects commonly used by the youth (e.g. cars, plane ticket, coffee, clothing, shoes) will be used to further translate the data into a more meaningful and relatable manner. They will be used to compare the length of time a woman and a man will have to work  in order to afford a certain object based on the pay gap of a particular industry. This addresses the issue that I have stated above as it demonstrates to the youth, particularly women about how they can become affected by the pay gap in terms of working harder to purchase products which is certainly not ok. Both men and women deserve equal pay for equal work.

In order for this service design to be effective and durable, the statistics/data could be updated continuously so that users can interact with it again and check whether the data that was presented to them previously has changed. The changes in data can elicit various responses such as sense of urgency, discomfort, relief or motivation.

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