Blog post 8


Transition time!

Week 6, a week before the semester break was a transition period where in we took a leap of faith and explored our design possibilities. Again in our small issue groups we brainstormed the idea of visual representation of the issue signifying through the category of service design, generative experimentation and data visualisation. Based on the question given in the class we all could look much deeper into the problem and understand the problem statement, which in turn will help us create a draft proposal of our blog 10.

Who does the problem affect?

“Climate Change”, is a global issue and there are various factors that are responsible to the high level of CO2 in the atmosphere. Similar to the density of the issue, there are big volume of the different stakeholder involved and majority fall under the category of ‘AFFECTED’. Through the weeks of process, I narrowed down the issue based on ‘Coral Bleaching’ and I had futhermore looked at the causes of mass bleaching events happening in the recent years. With different research methods like mapping, probe, I realized that ‘Common people’ needs a lot of exposure understanding the issue and accepting the urgency of the issue.

What are the boundaries of the problem? What will happen when it’s fixed?

Looking at my target audience, which is common man, they have ample limitation when it comes to the attribute of ‘Power’. Apart from the correct exposure about the issue and how they can be a part of a positive solution approaches, they have the limitations in using any possible solutions. Common mass is never a part of the policies that government set for the industry sector, which is a main contributor in ‘Greenhouse Gas Emission’. But impending these boundaries can be possible in different ways like reducing the individual ‘carbon footprint’.

When does the problem occur? When does it need to be fixed?

Coral bleaching events have been observed very frequently in the recent years but most crucial events are of mass bleaching which bleaches the most of the corals in Great Barrier Reef. If the problem persists then the Australian Tourism industry will face the after effects in its economical growth. This issue needs to be treated at the utmost urgency with all the possible solutions.

Where is the problem occurring?

Climate Change is observed in all parts of the world, especially in the developed countries. But Coral Bleach as a sub issue is based in Australia, which also observe a large amount of tourism, attracting because of Great Barrier Reef.

Why is it important that the problem is fixed? What impact will it have on stakeholders?

The problem of reducing the CO2 level in the atmosphere is crucial for the future generations, for them to witness the Great Barrier Reef as one of the wonders in the world. Not only human but also non-human and many other living actors are involved in the issue, which needs to be addressed. We might observe a positive impact on the ‘Affected’ where as negative impact on the ‘Effectors’ category of the stakeholders.

It was very difficult for me initially to develop the problem statement, as the issue was still pretty vast and the category of common people still required some more analysis. At this point I revisited my actors mapping exercise and explore the tourism industry’s affects on climate change.

Five point summary identifying the design response:
  1. A service design map that allows the tourist to calculate their carbon footprint while they are visiting Australia.
  2. A service design approach where all the monument and sight seeing entry tickets, coupons have the ways describing the “How to reduce your carbon footprint”.
  3. A generative experimentation through a probe kit developed to collect the data that understand the emotions one experience while visiting different parts of “Great Barrier Reef”.
  4. A generative experimentation that allows us to collect the data from tourist of their level of carbon footprint while visiting different places in Australia.
  5. A service design approach of a self-guidebook for tourist to understand the issue of ‘Coral bleaching’and how can they can contribute in reducing the effects of these mass bleaching events.
Final problem statement –

How does the tourists create an impactful contribution in reducing the ‘Carbon Footprint’ while still visiting Australia?

Draft Proposal:

Issue: Climate Change

Sub-Issue: Coral Bleaching

Target Audience: Tourists

Visual Response: Service Design

The Australian tourism industry is one of the largest industries contributing the economical growth of the country. But apart from that it is also a big contributor for the carbon emissions in the country. Not all the aspects of this issue can be resolved as they involve lot of different factors but it can be approached at an individual and a small level. There is a lack of exposure on the issue in this sector; the service design approach can help in creating awareness on the urgency of the issue.

My approach for the solution direction will be specific targeting the tourists from 18 to 35 years of age who visit Australia for their recreational or leisure tour. The visual execution will help them understand the importance of these coral reefs in the ecosystem as well as its presence to be witnessed for the future generations. The design possibility will also allow them to engage themselves to become a part of ‘Better World’, which can be achieved by reducing their carbon footprint while they are visiting Australia.


Service, P. 2016, Presidential Candidates: It’s Time to Prepare, Center for Presidential Transition. viewed 16 September 2016, <;.