Post 9: Brainstorming as a collective


Group Problem Statement

A high-quality PDF version is available here.

Identifying links

It was thoroughly satisfying to start noticing links between the groups’ answers to the who/what/where/when/why sections of the problem statement. Rather than merely jotting down anything that came to mind, this exercise urged us to be more critical of what we were selecting to include. A strength of the process is that it has really encouraged us to consider multiple facets of ‘Generation Y’s’ positioning within the issue of housing affordability. Additionally, the formulating of a problem statement has provided us with a cohesive understanding of the situation which will better inform our design responses.

Other peoples’ interests

A strength to the process is that by continuously coming together to brainstorm collectively, we are consistently reminding each other not to neglect the topic as whole. Over the past few weeks, we have all started to narrow our focuses based on our particular interests. In doing so, we risk forgetting to keep up to date with the topic as a whole and/or failure to consider peripheral aspects of the topic, that may be useful to our design response. As we all have different interests, our discussions enrich each others’ explorations of the topic by consistently pushing each other to think from different perspectives. Group sessions allow for other people to suggest possible directions or identify potential problems that I may not see by myself.


A major weakness of the process was that as a group, we tended to generalise what we meant when writing our answers. I think this is because the group has reached a point where we feel like we are repeating ourselves and reiterating the same information that we have been mapping over the past few weeks. Rather than slowing down and feeling demotivated, I think we should treat these mapping opportunities as chances to reveal new insights into our topic.

Humour and energy

A strength of brainstorming collaboratively is that it helps people discuss the issue in a colloquial and stimulating manner. I find that this helps me relax and encourages me to come up with more unconventional and creative ideas. Sometimes when I am brainstorming by myself, my ideas can become quite convoluted and stray off the right path. Voicing my ideas to another person helps me determine whether it is practical based on their reaction. It also is a good opportunity to test drive an idea to gauge whether a suggestion is relevant, understandable and enticing.