Post 9: Anyone Got Any Ideas?

Post 9: Visual documentation of the brainstorming session
Christine Ye


As a continuation of post 8 which talked about the process, possibilities and findings of the brainstorming exercise, this one discusses what I felt were the strengths and weaknesses of the exercise.

While the group brainstorming exercise was intended to generate five different problem statements and various possibilities for those statements, our group ended up creating an overarching problem statement on what we thought was the crux of the housing affordability issue based on the 5 W’s.

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Our one comprehensive problem statement.

The Problem Statement: In 21st century Australia, Generation Y is experiencing difficulties when it comes to buying their first home. Sydney is one of the most expensive cities in the world and because of the high cost of living, paired with the younger generation’s low to medium starting income, this creates unfair opportunities for them in a housing market dominated by older, richer generations and property investors. The lack of collaborative government support in affordable housing, and a surplus of unsuitable property supply, resulting in a rapid disappearing model of the Australian Dream.

Strengths: Although we didn’t do the exercise as intended, the mapping component helped to paint a clearer picture on what we all felt were the main points to consider in the issue of housing affordability – it was a step that narrowed the issue down and helped put into perspective what we, as 18 to 24 year olds felt were crucial to address. As someone who has significant difficulty with putting words into sentences to accurately depict an idea, I felt that the problem statement we produced as a group is something that I wouldn’t have been able to do on my own. I’ve realised that the way something is worded can help to produce a much more rich, illustrative or emotive image in one’s mind which generates a more empathetic reaction from the audience.

Weaknesses: Even though we did so many weeks of research (which is quite a time consuming process), having to take insights from that research, identify possibilities and actually turn it into an opportunity for a design proposal was a huge strain on my brain. The brainstorming exercise would have been a great way to tune each other into thinking about the issue critically and specifically… had we actually done it the right way. At this point, I felt like there was an overall uncertainty between all my group members as to how we were to put on those specific thinking hats and whether we were on the right track or not so we ended up looking at the problem stating exercise in a very broad manner. This resulting in us mulling for the rest of the tutorial as to what proposals could come out of such a broad perspective, and unfortunately we left class with no answers. Possibly we just needed a nice long study break to break ourselves away from the subject for a little and come back with a fresh outlook on how to go about this crucial part of the subject.