The five W’s and unlimited potential

Post nine: Visual documentation of the brainstorming session
By Marie Good

Before I could work on developing a design proposal or situating my design statement in a decisive way, it was essential for me to firstly understand all the elements of my target audience involved. The following questions had to be asked, with my responses included below.


Consumers; the general public; particularly people with little knowledge of the foods they consume or people with a medium / strong interest, yet not qualified as a reliable source of information. It also affects the manufacturers and producers of foods.


There is a general lack of awareness or desire to be aware because of the complexity and boring structure of current information. Also potentially a lack of accessibility to information or healthy options.


Every time a consumer purchases or consumers. In shopping malls, supermarkets, cafes, their own kitchen etc.


When shopping, when hungry, when preparing food.


Nutritional information currently is not desirable to read. People would rather read an unreliable blog post or watch a reality cooking show than learn the fundamental chemistry of profile of nutrition.


After this, I was able to work on creating a design statement which I discussed with my peers. This discussion proved very helpful for myself, in understanding if what I was investigating made sense to others, instead of only myself. They even informed me of some areas I could look for information on my topic.

Next I took all the suggestions and feedback I had received and started brainstorming potential design solutions. The important part here was to think as big as I could and create ideas not limited to my own available resources for reality but the skills and funds featuring a more collaborative approach. I asked myself, if my own funding and skills were limitless, what could I achieve to create change. This thinking pattern created some very far-fetched, yet potentially extremely effective design solutions, as well as some more grounded and realistic ideas. In order to create some structure out of my chaotic jhand generated storm, I recreated this by computer intervention. The end map is pictured here below.


This process of collaboration was highly effective in this instance as the reactions of others and their feedback, enabled me to understand if my thinking made sense or was of value to those other than myself. Their suggestions for further research as well, allowed me to uncover more sources of information that hadn’t even crossed my mind.