Post 9: Pros and cons of collaborative brainstorming

Molly Grover

Like any process, collaborative brainstorming has its own unique strengths and weaknesses.

In this tutorial, myself and two other classmates joined forces, sharing with other our individual problem statements and then devoting time to brainstorm the associations, themes and actors that came to mind for each one.

Starting with my rough beginnings of a problem statement, we oriented our first mind map around the trauma experienced by refugees in offshore detention. An immediate strength of this process was the fresh sets of eyes offered by my two classmates. Coming from their own unique social and geographical contexts, they brought a multitude of ideas to the fore that would never have crossed my mind.

Our first mind map focused on my problem statement (Copyright 2016 Molly Grover).

For example, Lily brought attention to the psychologists, doctors, aid workers and other staff working in the detention camps, encouraging me to see the trauma experienced in camps as affecting more than just the detainees themselves. The ideas mapped by my classmates acted to not only challenge my own framing of the problem statement, but also trigger my own ideas in new directions.

For example, Lily’s suggestion of the effect of detention on a child’s moral code spurred on my own reflection on the ethics (or lack of) being taught by the practice of detention. Whilst putting your unique area of interest under the microscope can be somewhat daunting, it ultimately pays generous dividends. Simultaneously solidifying and shifting the boundaries of my problem statement, each suggestion made by my group members triggered ideas for a possible design response.

Since my two group members had developed nearly identical problem statements, we decided to combine these into a single brainstorming session, oriented around attitudes towards refugees. Inadvertently, this illuminated the close and inextricable links between the two problem statements, with one informing the other. Australian attitudes towards refugees are unquestionably affected by the trauma that those refugees experience in offshore detention.

Our second mind map focused on the problem statement of my two classmates (Copyright 2016 Molly Grover).

Inspiring me to reverse this relationship, this brainstorm sparked the idea of harnessing public attitudes in my design response, and employing them to make change to the problem of offshore detention. In revealing this link, the brainstorming session was of great benefit to me, acting as a kind of ‘re-frame’ to my own personal work.

One interesting thing worth noting was the difference in flow between the first and second brainstorming sessions. I have often thought that it is much easier to give ideas to others than to come up with ideas for your own work, and this was certainly confirmed during these exercises. My thoughts flowed much more freely during the second brainstorming session than the first.

Upon reflection, I feel that this is most likely due to the lack of pressure or consequence when working with someone else’s idea, and the freeing effect that this has on the expression of ideas – without the need for prior critical evaluation.

From these sessions, it is very hard to identify any significant weakness to the process of collaborative brainstorming. One frustration, however, does present itself in the ambiguity of the webs of ideas produced by such a session. Never completely exhaustive, a mind map alone cannot resolve a problem, and rather functions as a mere guide for forward motion. It is up to the designer to actively choose one of the resulting ideas or themes to run with and develop further, grappling all the while with the possibility of picking a dead end.

From my own experience, however, I have found that it is in this place of risk and uncertainty that most good and meaningful work begins.