Nutting out the problem–Body image

Visual documentation of the brainstorming session


Post 9: Mitchell Soames

By partaking in a series of brainstorming activities independently as well as with my group members I was able to identify my main concern developed through asking a series of questions which included;

What is the problem?

Lack of support and education available to people who seek knowledge or understanding of performance enhancing drugs.

Who Does the problem affect?

  • Young teens
  • Government
  • Uneducated people
  • Athletes
    My main focus is on adolescents, being so easily influenced and fairly uneducated, the probability of succumbing to peer pressure, battling self-confidence issues are a serious concern.

What are the boundaries of the problem?

Organisations (eg. Protein labels, supplement, some extreme active-wear companies) are responsible for their relentless pressure/ requirements of their athletes and/or public figures. With no transparency through social media  and advertising marketing’s the truth is often hidden or misconceived by its intended audience.

When does the problem occur? When does it need to be fixed?

  • When uneducated (somewhat naive) consumers are exposed to the ‘results’ of using specific products, yet aren’t being told the whole truth (performance enhancing substances are often used to achieve the intended outcome).
  • Quicker results are sought out and without any guidance, side effects can be confusing and heavily impact a person in ways they did not intend (eg psychological problems possibly leading to depression).

Where does it occur?

Social media platforms; mostly Facebook, Instagram, Youtube promoting all the positives but little or no negatives.

Why does it occur?

A blind eye is shown toward the use of performance enhancing drugs because the subject has definitely become more acceptable. Yet there is a missing awareness/ support system provided to experimental persons.


After identifying the What, Where, Who, When, I collaborated with my team members to get some feedback and suggestions to fixing the problem. One I found interesting  was seminars aimed at supporting a ‘Tell all’ setting, sharing the experiences of ex-users or athletes that have seen the effects of performance enhancing drugs first hand.
Also another interesting direction would be a relationship campaign involving side effects of products which are perceived to be unhealthy. For example cigarettes would have a clear connection to heart disease, similar to the result of abusing performance-enhancing drugs eg. Steroids both leading to the failure to pump blood to circulate the body.


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