Post 8: Process & Design Proposition

At the beginning of the group brainstorming session, we all produced potential focus areas for further development and investigation. Here are the five topics we delved into:

  • public indifference
  • over-saturation
  • overburdening developing countries
  • the indefinite state of asylum
  • Islamaphobic sentiment in the public

From this point, we all proposed our ideas to the group. It was identified that, although these are common patterns that we all agree exist within the problem space of the Asylum Seeker crisis, they still haven’t uncovered the true problem that stems from such observations. For instance, why is public indifference actually a problem? In recognising the next step we took was to breakdown each concept into more specific issues and map the interrelating issues that exist within each one.

This deepened our understanding and from the group collaboration helped extend ideas whilst simultaneously narrowing them down into more specific and poignant issues and spaces to which we can use to develop an insightful and effective design proposition.

Upon reviewing these brainstorm outcomes and discussions we had during class, it was made evident that ‘public indifference’ within the 20-25 age group was a reoccurring phenomenon. As this idea cropped up in my own research tasks earlier on in the process, these discussions helped confirm my findings and thus inspired me to delve deeper into the issue and uncover why it’s occurring, why it’s a problem, and how to combat it.

Both I and another member proposed this issue as our desired focus point, thus confirmed it’s importance.

Analysing my research and the problem space further, I came up with a core conceptual model to which I will be structuring my design outcome form.

Core Audience insight: They feel an indifference towards taking action due to feelings of powerlessness in the situation, not feeling directly affected by the situation and its future and from the overwhelming phenomenon of oversaturation by the media in regards to the Refugee situation.

Core issue insight:The main issue I recognise as a problem within the refugee problem space is Australia’s violation of human rights and its seeming disregard for the, present and future, international implications of the country’s actions.

Main Cause:The back and forth of political discourse, that is sidestepping the real issues by pursuing unending and fruitless debate.

The Motivations of the debate: Economic worries, Racism, A focus on self-interest and Fear   VS.   Humanitarian concerns, Compassion, International assistance, Australia’s international image

From these analysis’ I have concluded that the issue I am planning on tackling revolves entirely around the public’s perspectives and motivations. This is where I need to focus my interests. Thus my design proposition must address primarily the core audience insight I uncovered. To do so, the response must encourage the audience to care about the issue from their own personal standpoint, it must empower them to act within their capabilities and it must demonstrate and address the pointlessness of the ongoing debate to minimise the negative phenomenon of over saturation that’s occurring.

Design Proposal: On account of the decreasing sales and underfunding for many news corporations today, many share content between each other to add filler to their newspapers with little new information or even sufficient rewording of the shared content. This process is resulting in the coverage of issues and certain perspectives being disproportionately represented, which unnecessarily wastes readers’ time by distributing the same content in excess across different channels. News articles also tend to present issues from particular political or personal perspectives, the indirect nature of an online article and the lack of fact-checking potential granted to the public makes it rather difficult to identify underlying biases in an article and thus gain access to objective reports of an issue.

Thus, I will create a program that enables the audience to compare the content of articles and analyse each of their overall sentiment in regards to the refugee issue. The data will be outputted in a visually comprehensible manner that allows the quick and efficient interpretation of data without putting the user through the arduous task of reading entire articles. This responds primarily to the issue of over-saturation by the media and gives the audience agency to combat the problem. It therefore, removes one of the barriers that prevent people from accessing relevant, objective and useful information about the refugee crisis. This program will empower the audience and hopefully, to a degree, absolve the indifference that exists within the target group.

By Brittany Thiel 12020549

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