Toy Consultation


Lara Meacock

When coming up with possibilities for a design response, these were the top 5 I came up with:

  1. Collecting data from toy-stores to show gendering of toys
  2. Collecting data from individuals about their childhood toys
  3. Play consultation event
  4. Participatory event (what toy goes with who)
  5. Using dolls as an intervention to young people trying to understand their identity.


My following draft proposal is for the Play Consultation event:

WHAT: This design falls into the service and participatory emergent practices. It is a bring your child event that allows parents to observe and understand which toys to buy for their children.

WHY: So that children aren’t pressured into gender stereotypes – normalizing these stereotypes from a young age. This allows children to explore their true interests and not limit things to ‘girls things’ and ‘boys things.’ This helps parents to understand the importance of letting children find their individuality. It is also a great opportunity for toy venders to showcase their products.

WHO: Toy venders, children and their parents.

HOW: Children are separated from their parents (where their parents can observe) and are given free rein to play with a wide range of toys based upon their age group. Parents are able to take note of the toys their children enjoy playing with. They are then able to purchase these toys from the various vendors at the event and take them home.

toy event.png

(Meacock, 2016)

In conclusion I think this is a really interesting concept but it needs a lot of development and research behind it.

Meacock, L. 2016,  Preposal,  University of Technology Sydney.