Mapping the participants/ Image archive

Stakeholders and Relationships

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Post 3: Mitchell Soames

When attempting to map out the stakeholders for Obesity and healthy living one starts to comprehend just how many people or tangible/ intangible contributors impact the issue holistically.

Through working in a small group we were able to identify an array of different influences. One key insight was our realisation that challenged our initial thoughts admitting to thinking that social media was the biggest influence of obesity and healthy living, yet it scaled quite low when compared to somewhat uncontrollable circumstances such as economic position, (this may cause you to think we really don’t know what we are talking about) but humour me for a second.

If you were not in the position to get access to a good sources of fresh produce one has no choice but to gravitate towards cheaper options, foods with low nutritional substance or fast food. Also depending on the area you are living in a local supermarket might not be as accessible.

A week later we were asked to produce another map, this time we included any word that could be related or influential to the topic. We received feedback from our tutors and peers and began to break down our 5 key contributor based on our own personal believes, these included (in order) Role models, Support, Expectations, Education, Social.

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What  was interesting is that most of these contributors are relative to one another; for example expectations would go hand in hand with support and when you think of role models I think your family specifically your parents, not having these three aspects working together can really create a struggle in your judgement and motivation to prevent or combat obesity and/or live a healthy

10 Research Images

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Food Design 2012 ‘You are what you eat’

This image was found on tumblr with little information or research behind it. I was particularly drawn to it because of its clever use of composition to represent a person by combining a selection of fast food sources with heavy carbohydrate foods. It is a common trend to target the ‘human image’ for example this character is clearly over-weight and emotively unhappy portraying a pessimistic view to the effects of unhealthy choices both physical and psychologically.

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Lesage, D. 2014 ‘Obesity starts from childhood’ 

This  image was made by a Graphic designer named Karen Hurley and Art director David Lesage for a advertising campaign for French Ministry of Health to promote awareness of childhood obesity. Again this image targets body image using an indulging image of an ice-cream which is easily relatable for both children and adults.

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Parker, J. ND ‘Global threat waiting area’

I found that comics illustrations are quite powerful in their ability to use comedy to represent a serious issues such as obesity. For example in this image our understanding of all three issues (Obesity, bird flu and global warming) are heavily impacting factors on humanity. Yet the most concerning problem in this image is obesity cleverly represented by a weight distribution and the emotions shown on each characters face.
This image shows the reality of obesity (far more concerning) than any alarming virus or environmental fear in relation to mortality.

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Raeside, 2016 ‘Obesity and health care system’

This comic is by Raeside which do alot of illustrtions targeting Healthcare systems and the Government. I chose this one because it struck me instantly. labelling the scale as our Healthcare system represents the lack of support or attention to a major problem which is Obesity. With the character shown still holding a soft drink and a shirt titled ‘Obesity’ tells me that he himself is completely oblivious to the problem.
This image differs from the rest because it is the first time that the issue is not specific to an individual but targets a support system that is not doing its part in helping people in need.

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Personal trainingSF 2012 ‘One of the best ways to lose stomach fat’

Finding this artwork on a 42 ways to lose fat page didn’t give me a lot of insight to this image so I decided to dig deeper. I found that it is actually an advertising campaign for Companhia Athletica, ran by São Paulo whom collaborated with Brazilian advertising agency DM9 DDB on a set of captivating ads to motivate obese people to lose weight. There is a series of the same style silhouette characters with fit and athletic bodies imprisoned inside.
This is the first image that I can see the two (over-weight and fit) subjects used in contrast expressing the intrinsic belief that wants change as a physical element.

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Katie Couric 2014 ‘Fed Up’

This image was incredibly educational using a simple comparison to effectivvely communicate the ‘hidden’ sugars in different  products.  The purpose is to open people’s eyes to products which may seem harmless because of its use, yet by contrasting them with a product that one could assume is loaded with sugar/ unhealthy can lead to somone having a changed perspective with their food section

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Ahfon, 2008 ‘Anti-obestiy campaign’

I found this image to be the first one that represented an obesity treatment with a negative connotation suggesting that children have no choice but to be shaped into something that is more ‘perfect’ in appearance. Also the language is very in-formal using slang such as ‘fatty’ to single out the children, which are shown in a distressing manner.

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DRL: Heart 2010 ‘Don’t treat Diabetes to your heart.’

This advertisement was quite similar to my second image again targeting sweets and associating ice-cream with something that is loaded with sugar. Where it differs is the directed cause/ impact showing the heart as a heavily effected organ.
Unlike my other images this one uses text to resonate with its audience “People with diabetes are 2 to 4 times likely to get heart disease” further reassuring the issue.

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Granlund, G. 2012 ‘World wide obesity’

This image is unique as it targets a broad scale, combining the world with a human which seems to be ignoring the obvious weight problem. The text prompts a reaction with an alarming 30% increase of obesity it seems this image is communicating a lack of acknowledgement of a serious issue world wide.

 

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Piraro, D. 2014 Then, sometime after the invention of home computers, things began (…)

I feel that this image was the first to suggest technology as a major problem in relation to weight-gain. Relying on humour in both the text and using the  human evolution ending in an obese figure proposes a projection of our future if we as humans let technology take control of our livelihood.

 

REFERENCES

Food Design 2012 ‘You are what you eat’  viewed 25 August 2016 <http://artpixie.tumblr.com/post/26297901007&gt;

Lesage, D. 2014 ‘Obesity starts from childhood’ 2014– knowing your portions’ viewed 25 August 2016 <http://www.davegranlund.com/catoons/2012/07/24/world-obesity/&gt;

Parker, J. ND ‘Global threat waiting area’ viewed 26 August 2016  <https://collaborationnation.wikispaces.com/file/view/parker.gif/33093359/parker.gif&gt;

Raeside, 2016 ‘Obesity and health care system’ viewed 26 August 2016  <http://raesidecartoon.com/vault/obesity-health-care-system/&gt;

Personal trainingSF 2012 ‘One of the best ways to lose stomach fat’– knowing your portions’ viewed 26 August 2016 <http://personaltrainingsf.com/top-42-ways-to-lose-belly-fat-fast&gt;

Katie Couric 2014 ‘Fed Up’viewed 28 August 2016 <http://blogs.babycenter.com/products_and_prizes/the-film-the-food-industry-doesnt-want-you-to-see/&gt;

Ahfon, 2008 ‘Anti-obestiy campaign’ viewed 28 August 2016 <http://blog.omy.sg/ahfon/archives/52&gt;

DRL: Heart 2010 ‘Don’t treat Diabetes to your heart.’viewed 28 August 2016 <http://adsoftheworld.com/media/print/drl_heart&gt;

Granlund, G. 2012‘World wide obesity’ viewed 28 August 2016 <http://www.davegranlund.com/catoons/2012/07/24/world-obesity/&gt;

Piraro, D. 2014 Then, sometime after the invention of home computers, things began (…) viewed 28 August 2016 <http://www.thecomicstrips.com/subject/The-Obese+Weight+Loss-Comic-Strips-by-Bizarro.php&gt;

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