Blog Post 05

Approaches to design for change, design-led ethnography

by Jennifer Guerim Kim

Interview with Miyoung 

  • Personal perspective of Obesity : She is not interested in issue about obesity due to she naturally born to be skinny and always eat foods in balance. However, she has experience to gain weights drastically by eating snacks and sweet things while she was getting stressed out.
  • Discussion about high percentage of Australian obesity in global

: Miyoung and I both are based on Korean culture and backgrounds, which typically most of Korean cuisines are baed on agriculture such as eating rice oriented diet, low-fat ingredients, long-term cooking and especially used to eat fermented foods. Based on Korean backgrounds, we thought that Asian and Western dietary life are so different and Australian are exposed to have a lots of sugary foods even Australian highly regard on wellbeing and organic foods.

  • Perspective on Sugar Tax

: Miyoung has heard about tax on sugar at once through media, but never know what   is exactly using and how it goes in Australia. After telling about what it is, she agreed with adopting adding taxation on sugar sweetened beverages through example of legislation of ‘seat belts’ in UK which government forced to set this policy compulsory and mandatory to every UK even they had quite large of opposition forces. And now it saves a lots of lives from car accidents. And also I told her the success result about reduction of teenagers’ consumption of tobacco recently. We both believed that taxation of sugar will contributes to the prevention of diabetes and one of the way to treat obesity related diseases.

  • What is healthy living?

: Miyoung’s theme was mental illness which correlation between physical and psychological reaction or impacts. And we also talked about Obesity is also one of physical over-reaction or anorexia from psychological impacts such as stress.In overall, the best way of living healthy could be by self-satisfaction through well-balance between mentally and physically both.


I had simple experiment throughout outcomes from interview with Miyoung that we visited to Coles together and let her pick five grocery items each of looking like ‘low-sugary’ and ‘heavy-sugary’ foods in comparison.


She chips, chocolates, soft drink, cocustard cream milk and ice cream to shown as including lots of sugar. The sugar contents of them are no different as Miyoung’s expectation because they contain substantial amount of sugar and also fat as saturated fat and lots of carbohydrate. These are shown on the nutrition facts which are at the corner of backside of package. ( I re-organised their sugar contents on the table as we can see on the below.)




In contrast, for low-sugary foods, she picked baby foods, light milk, wholegrain bars, coconut water and frozen vegetables packs. The most of their package design depicts advertised phrases such as – ‘Made with fresh veggies, low in sugar, low in sodium, no artificial colours or flavours and no preservatives or thickeners’. However, it was hard to find containing ‘no-sugar’ food at all. Most of them contain sugar even small amounts in the sugar free foods. (as we can see on the table)


In overall, I realise the interaction between consumer and package advertisement significant impact on consumption of sugary foods through experiment. I as a researcher of this task or one of consumer begin to wonder how many people recognise exactly how much sugar they intake from their foods without deception of advertisement and what impacts are on their body.


Author: Jennifer

Guerim Jennifer Kim 12016248

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