Post 3 – Mapping and Image Analysis

Categorization of stakeholders and participants


This analysis of the stakeholders categorize human and non humans that affiliates the issue of obesity and healthy living. With this categorization, I am able to pinpoint the different factors in detail associating with the epidemic of obesity in Australia.

Interestingly enough, a connection between both human and non human factors are evident in this portrayal. A shining example of that is celebrity Tess Holliday being no stranger to social media as she regularly posts controversial remarks that sparks debates amongst her followers. Economist Jason Murphy and his disapproval on the sugar tax solution to combat obesity in Australia. Marketers for big fast food industries uses propaganda and other strategies to influence consumers to buy their product. When these links are paired and carefully examined, it is undeniable that this issue of obesity epidemic in Australia is a web of complications that can not easily be solved, and for us to be able to increase our healthy living, we must approach not one – but all factors associated with this issue.

From this categorization, 10 images related to this issue are established.

PositiveMed, 2012

A high resolution MRI scan that depicts a 250 lb (left) and a 120 lb (right) to show the affect of the body organs between the both (BMI 40.3 vs 20.0).

Some of the diseases include:

Liver disease

Many obese people develop deposits of fat inside the liver, a condition that can progress to cirrhosis in about 10 percent of cases, and occasionally to liver failure.

Colon disease

Obese people are at greater risk of colon cancer. Abdominal fat appears to increase risk more than fat elsewhere.


Being weight places additional strain on the spine, hip, and knee joints, causing a loss of cartilage. As the cartilage deteriorates, joint space narrows and bones grind together.


The risk of having a stroke is two to four times higher in people with type 2 diabetes, 90 percent of whom are overweight. Stroke occurs either when a blood vessel ruptures or a blood clot blocks an artery to the brain, causing damage to nerve cells.

Type 2 diabetes

People with excess body fat especially in the abdominal area, often become resistant to insulin, a chemical that assists the body store glucose. When glucose levels soar, diabetes are more likely to occur.

Heart disease

People who suffer from obesity are more prone to elevated cholesterol, which can lead to plague buildup in the arteries.

The meta picture, 2013

An image of french fries disguised as cigarettes in the cigarettes package suggests that the obesity rate is as harmful, if not more, than smoking itself. The interesting representation of this image allow viewers to question the harmful effect of the fast food industry and the resulting consequences by associating cigarettes with food.


This is quite a confronting visual metaphor that depicts a string of sausages hanging around the neck of a rather obese man. This propaganda advertisement clearly shows the undeniable consequence of the relationship between food and human health. Although in this case the image illustrates a string of sausages instead of fast food, viewers need to keep in mind that other fatty foods or processed meat may bear a similar harmful effect to fast food. The study conducted by the World Health Organisation in 2015 suggests that not only sausages are fattening, it can also lead to bowel cancer (Thistlethwaite, 2015). As such, consumers need to be educated on the type of food they eat. According to Dr Joanna Kaluza, in order to reduce the risk of heart failure and other diseases, we need to limit our amount of processed meat intake to one to two servings per week or less (Thistlethwaite, 2015).

onepunkymama, 2016

This is a illustrative statistics that divides the obesity factor into four categories: lifestyle, nutrition, activity and consequences. I strongly advocate for this type of illustration as it assists with understanding critical issues easier. Based on facts and statistics, readers gains an understanding that obesity is not based on food consumption alone, but factors such as lifestyle and activity needs to be considered as well. Ultimately readers need to recognize the physical and mental issues that comes with obesity and it should not be easily overlooked, especially at a young age.

Dimatteo, 2016

CRAZIEST transformation in history – Morbidly Obese to Bodybuilder in 10 months – Alberto Dimatteo

This is a video of the transformation Alberto Dimatteo, a morbidly obese middle age man to a bodybuilder in 10 short months. As a person who grew up having an eating disorder, this transformation inspires me in many levels. The basis of wanting to “evolve” requires absolute determination of the strong minded and the desperation to change. I believe that being healthy does not purely represent the physical attribute of a person, but mental health can be just as important. The video depicts Alberto training in several forms of excercises at the gym with a before and after comparison, but viewers ought to recognize that excercise alone will not combat obesity if the calorie intake is greater. A balance between food and excercise needs to be properly planned in order to reduce the obesity epidemic.

Thelittlepine, 2016

It is without a doubt that nutrition and health goes in hand. Protein is responsible for a lot of benefits in the human body such as growth, repair cells, produces neurotransmitters, function as enzymes, hormones, and important components of other cells.

You don’t have to eat animal products to get protein in your diet.

According to a source, a recommended daily calories follow a 40 to 50 percent carbs (including vegetables, whole grains, fruit, starchy roots), 30 percent from fat, 20 to 30 percent from protein, which equals to around 2,000 calorie per day diet (Weil. 2012).

Albert, 2016

We are all familiar with the aisle that contains soda drinks and sugary treats in Coles and Woolworths. They are inexpensive, tastes great and usually comes in large servings. But as a consumer, do we really need to buy them? How do us Australians reduce the intake on these products and increase healthy living? There may be a solution.

“The number of people living with diabetes have increased from 108 million in 1980 to 422 million in 2014.”

The sugar tax was introduced in the UK by the world known chef Jamie Oliver and his attempt to combat the obesity epidemic in his country, and he urges Australia to do the same. However, not everyone approves of this approach.

Some claims that low-income communities would have a huge impact on this implementation whilst assistant professor of applied economics at the University of Minnesota Mark Bellemare predicts that tax will only result in a tiny 0 to 2.6 percent decrease in soda and sugary beverage consumption. However, others suggests that it might educate consumers on their buying habits, allowing them to make better choices when purchasing these lethal products in the fight against childhood obesity.

imgur, 2013

This is a interesting mock-up that sparked controversy amongst social media. Similar to cigarette packaging, the design and labeling states facts and potential health risks that associates with eating McDonalds. While this form of advertising are more truthful may be impactful towards consumers, there will be a string of rigmarole that associates with this implementation.

Smaller businesses will be forced to pay legal and administrative fees to determine what products of theirs will need to be plain packaged, how, acquisition of, etc. For big businesses, that cost is insignificant, but it would be a financial problem for smaller ones. I believe that the most effective way to address this issue of childhood obesity epidemic in Australia is through mass education on a population level and fund sporting programs in schools to encourage children to exercise more regularly.

notyourgoodfatty, 2016


While many would consider her a role model, others would disagree that her self image may promote an unhealthy lifestyle. Tess Munster, known as Tess Holliday, rose to fame in 2015 for her monstrous physical attribute paired with a pretty face – rare combination in our modern day society. The size 22, class 3 super-morbidly obese model uses social media to promote her fat agenda, implicating being fat doesn’t mean being unhealthy. Whilst she obtained a mass “fat followers” that embraces her fat acceptance ideology, mainstream society have raised scrutiny for her pretense in being happy and healthy, neglecting the many health risks that associates with it.

AGFG, 2012

“The Ministry of Food Centre is absolutely for the whole community, the whole town. It’s for family and friends,  no matter what your age or background.” – Jamie Oliver

Jamie’s Ministry of Food mobile kitchen was launched in 2012 in Queensland, Australia, the vision is to inspire, educate and empower people to change the way they think about food. Healthy food, that is. In June 2016, The mobile kitchen is back at it again mostly targeting the Aboriginals living in remote areas in Queensland. The 15 meters truck will be operating to provide cheap cooking lessons, recipes and tips to help locals make nutritional food that is easy, quick and inexpensive.

According to the Queensland Health Preventive Health Survey conducted in 2015, more than two-thirds of Aboriginal and Torres Strait Islander adults in Queensland are either overweight or obese. Since the launch of the program, evaluation conducted by Deakin University and University of Melbourne showed that participants who completed the educational course gained food knowledge and new cooking skills, and purchased more vegetables and spent less on take away foods. This type of programs in my opinion is highly beneficial and needs to be funded and introduced across Australia as I believe that without the preventative health laws taken place, many children and even adults lacks the understanding of healthy living. With the introduction of sugar tax, the low income community would not suffer with the knowledge of buying budget, and healthy food.


WEIL,. Vegetarians: Pondering Protein?. 2016. Web. 25 Aug. 2016.

Image References

thelittlepine, Plant Based Protein Sources. 2016. Web. 25 Aug. 2016.

PositiveMed, The Trouble With Fat. 2016. Web. 25 Aug. 2016.


Themetapicture, Just As Dangerous. 2016. Web. 25 Aug. 2016.

EXPRESS, Drop The Bacon Roll – Processed Meats Including Sausages ‘As Bad For You As SMOKING’. 2016. Web. 25 Aug. 2016.

onepunkymama, CHILDHOOD OBESITY FACTS — SHOCKING!. 2016. Web. 25 Aug. 2016.

Youtube, CRAZIEST Transformation In History – Morbidly Obese To Bodybuilder In 10 Months – Alberto Dimatteo. 2016. Web. 25 Aug. 2016.

In These Times, Why Both Sides Of The Sugar Tax Debate Have It Wrong. 2016. Web. 25 Aug. 2016.

Imgur, Big Macs Make Big Children. 2016. Web. 25 Aug. 2016.

notyourgoodfatty, Tess Munster Is Hiding What Obesity Has Done To Her. 2016. Web. 25 Aug. 2016.

SBS, Jamie’s Ministry Of Food Rolls Into Indigenous Australia. 2016. Web. 25 Aug. 2016.

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