In class, our group who are focused on the study of obesity and healthy living came up with a list of the human and non human stakeholders. Then we grouped the stakeholders that had similarities and also arranged them in an order from those who the most influence to those who had the least influence in the issue.
This exericse gave me a great understanding of who and what was involved in the issue of obesity and also helped me to become aware of some stakeholders that hasn’t crossed my mind before. Below is a reorganised map of the human and non human participants exercise.
Worldwide obesity has reached crisis point. It has almost doubled since 1980 causing people to suffer from serious diseases. Health organisations are therefore trying to get people to take the message seriously to reduce instances of obesity.
Below, I have collected 10 images of which I thought had a powerful impression.
This image was designed to increase awareness of childhood obesity and to inform people on what they should do to prevent the issue.
Megancederbaum has conveyed the message of issue of obesity through the enormous proportion of the unhealthy fast food categorised ‘hamburger’.
This is an image of a health campaign that strongly reflects our society and children’s daily life today. Today’s technology has caused people to be less active because they can just sit down at their computers or TVs without ever being physical. This campaign highlights that we, as adults who know the consequences of obesity are responsible of the child’s health. It shows we are actually causing are children harm by letting them. play video games and that if we truly love them we should encourage them to be fit and healthy by being physically active.
This is a strong obesity ad campaign that clearly delivers the message before even reading the context. It has a lot of visual impact because it shows just how large people are becoming. It was designed to promote a chain of health clubs in Brazil and it communicates “Suffer the pain of discipline or the pain of regret”. and the great visual impact brings motivation and inspiration to those who want to lose weight.
The French Ministry of Health ad campaign addresses a big issue that many children are suffering from obesity. With easy access to junk foods such as ‘ice cream’ as well as decreased physical activity in children today, they are increasing awareness of the issue that”obesity starts at a young age.” This message demonstrates that obesity starts as just one ice cream and then before you know it you’re obese.
The Department of Health and Human Services have put forward an ad campaign to raise awareness of the serious consequences that might be faced with we are not careful about our eating habits. The image suggest that fast food in general is as bad as smoking cigarettes and its death rate is starting to overtake the death rate caused by smoking.
This image visually communicates the message that video games and spending too much time at home inactive can make you obese.
This image displays how much sugar is contained in a coke or other soft drinks which can bring a big shock to the unhealthy drinkers. The image can influence people’s choices of what they consume and hopefully result in healthier habits.
This anti obesity campaign shows that a banana can kill obesity by using a strong visual representation.
This image communicates a very direct message of the risks that can be caused by obesity both visually and verbally. The man in the background has a missing leg and we can assume that he had an amputation as a result of obesity related disease. It is a frightening but realistic way to approach the people who are overweight or obese.
This is an image of two 12 year old boys suffering from obesity yet being fed McDonalds. Children are too young to understand the consequences of what they are consuming, so it is the parents’ and caregiver’s duty to give their children healthy meals and keep them in a healthy shape. If they fail to provide them with the food and exercise they need and leave them neglected to become obese, the shouldn’t it be considered as abuse?
megancederbaum, 2012, viewed 20th Aug 2016, <https://megancederbaum.wordpress.com/2012/11/21/childhood-obesity-poster/>
Big Change Starts Small, 2015, health promotion agency, viewed 10th Aug 2016, <http://www.hpa.org.nz/what-we-do/nutrition-and-physical-activity/big-change-starts-small>
Compannia Athletica, 2013, cretive fitness ads, fit delete, viewed 20th Aug 2016, <http://www.fitdelete.com/yaratici-fitness-reklamlari.html?lang=en#prettyPhoto>
David Lesage, 2014, Obesity starts from Childhood, Ads of the world, viewed 20th August 2016, <http://adsoftheworld.com/media/print/french_ministry_of_health_childhood_obesity>
Department of Health and Human Services, 2014, Gigabiting, viewed 20th August 2016, <http://gigabiting.com/is-junk-food-the-new-cigarette/>
The Economist, 2009, Interpret the World, Inpsiration room, viewd 20th August 2016, <http://theinspirationroom.com/daily/2010/the-economist-interpret-the-world/>
New York City Department of Health and Mental Hygiene (DOHMH), 2011, Choose eden, viewed 20th Aug 2016, <http://www.chooseeden.com/?p=743>
Martin Kuspal, 2015, Healty Lifestyle Anti-Obesity Creative Campaign, MAISON D’IDÉE, viewed 20th August 2016, <http://www.maisondidee.com/portfolio/healthy-lifestyle-anti-obesity-creative-campaign/>
New York City Department of Health and Mental Hygiene (DOHMH) 2012, The cooper institute, viewed 20th August 2016, <http://www.cooperinstitute.org/2012/01/nyc-decides-its-time-to-scare/>
No name, no year, India’s quite tide of childhood obesity, viewed 20th Aug 2016, <https://www.teennews1.com/indiaas-quiet-tide-of-childhood-obesity/>