Written by Song-Yi Im
Map of Stakeholder
In this week, class was grouped by selected issues and created mindmap of stakeholders including human and non-human as an group activity. we tried to see and find possible stakeholders in general aspects such as media, economy, education, environment, individual, government, and etc. This exercise helped to widen knowledge of the issue out of my research and quite open my narrowed concept of the problem. Especially, the function of the food packaging that informs nutrition but also works as excess advertisement, and the impact of the celebrities on both side of prevention and acceptance of obesity are examples to provides me different side of view on single stakeholder.
Image 1: Body Positivity Campaign
The image captured a moment of Body Love movement in Germany, which is created by Silvana Denker who is photographer, also plus-size model. The purpose of the event is for changing perception of limited beauty standard by accept diversity of bodies. She went around pedestrian area in German city to reach out as many people as can, and then took the photos of regular people (non-professional model) in different sizes and shapes who are voluntarily participated. Currently, this kind of body positive movement has been spread and arise as an equipment to prevent potential discrimination and self-esteem. Many companies also advertises their product within this themes to participate this Phenomenon. However, it may threaten public health and beget increase of obesity.
Image 2: Children Obesity Posters
This in-your-face advertisement has been designed by Children’s Healthcare of Atlanta to arise awareness of childhood obesity epidemic in Georgia. This stark commercial presents black and white photo of oversize kid with short message: ‘Being fat takes fun out of being kids’. Its direct approach has been criticised from community as the approach of the campaign tends to blame the victim rather then help them. However, the producer of the campaign explains reason why they chose aggressive way with the found survey that shows 75percent of parents with overweight children in Georgia don’t consider their kids to obese.
Image 3: Junk Food Marketing for Kids
The photography of young girl threaten by a monster made of junk food meal implies how children are exposed by fast-food marketing and being main target of them. The junk food advertisement regards kids as a future customer and purposes to build loyalty of brands for making them life consumers. The junk companies sneakily utilised pester factor of kids, which eventually parents let their child to have what they want, and promote product to be easily reachable for young people. For example, they provides free games to conceptually input the imagery of junk food seems exciting and healthy. Also, they sponsor and place bending machine in school district and even provides school lunch to make their brand familiar.
Image 4: Smoking Means Being a Slave to Tobacco
It is one of series of advertisement by Droits des Non-Fumeurs (Non-Smokers’ Right) , who is a anti-smoking group in French. It has been produced to raise awareness of problem of involuntary smoking in quiet disturbing way. The characteristic of delivery of the issue on this poster may lay on same yard as the childhood obesity campaign I collected above. With the caption: ‘Smoking means being a slave to tobacco’, a young boy giving knee to old man’s tabacco at his crotch is visually associated sexual harassment and emphasise the severity of both issue are similar. This offended advertisement brought negative response even from non-smoker, who claims this ad minimises child sexual abuse.
Image 5: Series of Sexual Health Poster 2013
These three designs are part of series of sexual health campaign, which is consisted of seven posters. This advertisement, which is winner of five awards at the Roses Creative Awards 2012, aims at teenagers to encourage better attitudes to safer sex with sense of humor. It embodies male genital organ and female body figure in elements of entertainment equipments such as music instrument, movie film, bowling pin, and etc. The short caption next to main design element utilises the characteristic of the equipment to humorously emphasise to use condom for safety. For instance, in the blue poster, a outline of microphone and its tail draws testicle and saids ‘Whatever you do tonight, make sure you’re ready to rock.
Image 6: Active Design
I brought this image for a example to explain active design that might be one of tool to prevent obesity. Fedele (2012) quotes that active design is the design of healthier building and public spaces that encourage physical activity and more active lifestyle. it consists of four components: building design, transportation, recreation and improved access to nutritious foods.
Image 7: Yellow Umbrella Project
This project has goal of the mental health awareness campaign to stop the stigma associated with mental health and start conversations about mental health on campus.
Image 8: Teddy Bear Hospital
Teddy Bear Hospital is one of medical program by University of Limerick. It is designed to provide basic medical knowledge to children and learn hospital system through this activity.
Image 9: Teenager’s Insomnia related to Screen time
Image 10: Wash Germs Away Advertisment
Cargo collective n.d., Sexual Health Campaign 2013, viewed 16 August 2016, <http://cargocollective.com/m-four/Any-Plans-Tonight>.
Fedele, A. 2013, Fusing Architecture and Health: Opt for Stairs over Lifts, Sourceable, viewed 11 August 2016, <https://sourceable.net/fusing-architecture-and-health-opt-for-stairs-over-lifts/>.
Geggel, L. 2015, For Teens, Falling Asleep Gets Harder with More Screen Time, Live Science, viewed 10 August 2016, <http://www.livescience.com/49670-teenage-sleep-screen-time.html>.
Mazzotta, J. 2015, People of All Shapes and Sizes Walk the Streets of Germany in Lingerie for #BodyLove Campaign, People, viewed 17 August 2016 <http://www.people.com/article/real-people-pose-underwear-germany-body-positivity>.
Pearson, S. 2012, The 8 Most Excessively Disturbing Public Health Campaigns, Cracked, viewed 12 August 2016, <http://www.cracked.com/article_20097_the-8-most-excessively-disturbing-public-health-campaigns.html?utm_source=huffingtonpost.com&utm_medium=referral&utm_campaign=pubexchange_article>.
Snyder, K. 2012, How Junk Food Companies Target Children, The New York Times, viewed 11 August 2016, <http://kimberlysnyder.com/blog/2012/03/01/how-junk-food-companies-target-children/>.
Stapler, L. 2012, This Shocking Anti-Childhood Obesity Campaign Is Stirring National Controversy, Business Insider Australia, viewed 15 August 2016, <http://www.businessinsider.com.au/this-shocking-anti-childhood-obesity-campaign-is-stirring-national-controversy-2012-1>.
Quarrel, A. 2014, Mental Health Awareness Campaign Starts Conversations, Net News Ledger, viewed 16 August 2016, <http://www.netnewsledger.com/2014/10/14/mental-health-awareness-campaign-starts-conversations/>.
University of Limerick 2014, Medical Treatment for Sick Teddy Bears at UL, viewed 13 August 2016, <http://www.ul.ie/news-centre/news/medical-treatment-for-sick-teddy-bears-at-ul-gems/>.
University of Virginia 2007, Cleanliness As a Public Health Measure, viewed 20 August 2016, <http://exhibits.hsl.virginia.edu/hands/>.