Identifying and Collecting a Design Example
by Guerim Jennifer Kim
Rethink sugary drink
Rethink Sugary Drink aim decreasing the consumption of sugar sweetened beverages to prevent Australian from overweight and obesity which is a leading risk factor for type 2 diabetes, cardiovascular disease and some cancers. Moreover, this project encourage Australians to rethink their sugary drink consumption and switch to water, reduced-fat milk or unsweetened options. They informed about sugary products which we are already familiar. It mentions reason of why sugar is ‘bad’ for us, another view of fruit juice and ‘diet’ soft drink, guideline for recognising amounts of sugar on package and differences between cream milk and low fat diaries. Additionally, they produce campaign advertisements to alert Australian to dangerous of sugar. For example,
Link with advertisement of ‘How far do you have to run to burn off sugary drinks?’, they made drink calculator to recognise audience how they need to walk to work off their sugary drink intake by selecting gender, places and how many of each type of drink they’ve consumed that they want to walk off. Then, the calculator tell audience how far people will have to walk from the CBD in each own state/territory to burn off those kilojoules.