Blog post 2. Building my expertise using scholarly secondary sources
Written by Hyunjoung You
Outdoor advertising, obesity, and soda consumption: a cross-sectional study
This study is written by Lesser (Department of Health Policy), Zimmerman (of Health Services) and Cohen (RAND Corporation). They stated that obesity is one of the most intractable health problems, and they described food marketing is a major contributor to cause obesity. They looked at not only the association between outdoor food advertising, the consumption and obesity, but also, difference in obesity rates among socioeconomic, racial and ethnic groups. As a result, they discovered interesting result; living in high SES zip code was mostly protecting from exposure to outdoor food ads regardless of race and ethnicity. Thus, they suggested that reducing the amount of food ads in urban areas. Furthermore, they recommended that
innovative strategies such as warning labels, counter-advertising or a tax on obesogenic advertising should be tested as possible public health interventions for reducing the prevalence of obesity.
I think that a tax on obesogenic advertising is better way than sugar tax. I believe that it is more reasonable and effective solution to consumers and companies.
Restricting marketing to children: Consensus on policy interventions to address obesity
This journal is written by Raine (Centre for Health Promotion Studies), Lobstein (International Association for the Study of Obesity), Landon (National Heart Forum) and et al. They points out the seriousness of childhood obesity,
“500,000 children are obese, and child and youth overweight/obesity rates in 2007 – 2009 were double than those of 1981.”
They note that the causes of obesity are multifactorial, but they highlight unhealthy diet and inadequate physical activity as major obesity determinants. Therefore, policies should make environments that help healthy choices easier and create chance to accomplish healthy weights.
They study the political environment, issues, evidence and challenges of placing prohibitions on marketing of unhealthy foods and beverages. Moreover, they suggest:
- A Canadian (federal) government-led national regulatory system prohibiting all commercial marketing of foods and beverages to children under 18 years of age, with exceptions for ‘approved public health campaigns promoting healthy diets’.
- That regulators set minimum standards, assure monitoring of compliance, and impose penalties for non-compliance.
Recommendations for standards specific to surveillance, monitoring, and enforcement of compliance:
- Creation of an independent body responsible for monitoring compliance, investigating consumer complaints, advocating healthier media influence, and working with industry for compliance.
- Regular and determined enforcement with clear penalties for non-compliance.
I do agree with this journal. I believe environment should make people to choose healthier choices easier, and it is the most important for public health. In addition, I think that children would lead world in the future, so helping them to live healthy lifestyle is one of our duties. Children are too young to control by themselves properly, so junk food or sugary drinks advertising should restrict to them.
Lesser, L.I., Zimmerman, F.J. & Cohen, A.D. 2013, ‘Outdoor advertising, obesity, and soda consumption: a cross-sectional study’, BMC Public Health, viewed 11 August 2016, <https://bmcpublichealth.biomedcentral.com/articles/10.1186/1471-2458-13-20>
Raine, K, Lobstein, T., Landon, J., Kent, M.P., Pellerin, S., Caulfield, T., Finegood, D., Mongeau, L., Neary, N. & Spence, J.C. 2013. ‘Restricting marketing to children: Consensus on policy interventions to address obesity’, Journal of Public Health Policy, vol. 34, no. 2, pp. 239-253, viewed 13 August 2016, <http://link.springer.com/article/10.1057/jphp.2013.9>