Written by Jiahui Li (nancy)
Based on the previous research study, I further invested how authors are positioning the issue around online privacy in commercial marketplace/application. There are two journal articles I have read presented the positions of a new application/commercial marketplace need fit to ecommerce development and user privacy both sides.
The first article is “Understanding and capturing people’s privacy policies in a mobile social networking application” written by Sadeh, Hong, Cranor, Fette, Kelley, Prabaker and Rao. In terms of the online word development, a number of mobile applications have emerged. However, people have expressed concerns about the privacy implications associated with this class of software. Therefore, authors recorded the result of their survey at Carnegie Mellon University in the context of PEOPLE FINDER, an application that enables cell phone and laptop users to selectively share their locations with others. Their purpose is to better understand people’s attitudes and behaviors towards privacy as they interact with such an application and to explore technologies that empower users to more effectively and efficiently specify their privacy preferences (Sadeh et al. 2008). It’s not a professional body, but it’s trustworthy through the result of the survey.
As the result of the survey, they have pointed out that systems should help people stay in their comfort zones while also helping them evolve their policies over time. I agree with the authors, over the past few years, until today, online mobile applications has become an indispensable part of our life. A new application need fit both sides.
The book “Privacy and the Commercial Use of Personal Information” written by Rubin and Lenard. In current society, unfettered access to user’s personal information happened in most online commercial development, users right to privacy had been violated. In this book, authors try to prove to government that make online privacy are the right choices. Market failure in this context would mean that consumers preferences concerning the amount and use of their information are not being accurately transmitted and responded to in the marketplace (Rubin 2002). After careful examination of the literature, they find no evidence of market failure or of harm to consumers from “too much” advertising and marketing information being produced. When business use information in ways that user do not like, users quickly learn about it, and the firms are forced to stop. The book involved lot examples to explain why online marketplace failure at the present stage. I agree with the authors, we need draw a line that can balance the relationship between online commercial and user privacy, the issue of online user privacy can’t be ignored.
Rubin, P.H. & Lenard, T.M. 2002, Privacy and the Commercial Use of Personal Information, Springer Science & Business Media, U.S
Sadeh, N., Hong, J., Cranor, L., Fette, I., Kelley, P., Prabaker, M. & Rao, J. 2008, ‘Understanding and capturing people’s privacy policies in a mobile social networking application’, Carnegie Mellon University Research, viewed on 3 August 2016, Personal and Ubiquitous Computing, 13(6), pp.401-412